dbsb3233

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Yup, my mustang is the same way - Ford's current voice commands require you to actively enable the car to listen to your commands, rather then passively listen to everything you say looking for a keyword. Hopefully sync 4A can do both, with the ability to disable the passive monitoring and still have the activation button on the steering wheel.
I've seen that in at least one of the articles, initiated with a "Hey Ford" command. Although I'm not entirely sure if that was reality or just expectation.





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hybrid2bev

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I've seen that in at least one of the articles, initiated with a "Hey Ford" command. Although I'm not entirely sure if that was reality or just expectation.
At the 28:15 mark, one of the wake up commands for voice controls is “OK Ford”.

 

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My Kuga is obviously not normal then. I can activate all my voice activated functions by pressing the voice activation button on my steering wheel. This button is different to the little phone symbols which you maybe thinking off
My 2013 C-Max with My Ford Touch can do so as well, including controlling A/C.
 

Luffie

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I've seen that in at least one of the articles, initiated with a "Hey Ford" command. Although I'm not entirely sure if that was reality or just expectation.
Hopefully we need to say ‘Hey Mustang’ or ‘Hey Pony’ instead of ‘Hey Ford’ 😉
 

hybrid2bev

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A story just posted in Green Car Reports provides a few new details to news we already had:
https://www.greencarreports.com/new...v_E6G3A8fbHK7QX_d_xCCAykX7w3BUoVmGI3rNtAnGCGo

Ford Mustang Mach-E electric SUV: 5 geeky details show Ford's commitment to EVs
Bengt Halvorson - Senior Editor
Bengt Halvorson
May 28, 2020
A special group within Ford, called Team Edison, has been navigating a daunting challenge—to thread the needle between performance enthusiasts and tech-savvy electric-car fans, assuring that the inner workings of a mammoth company wouldn’t stifle the project along the way.

That project, the 2021 Ford Mustang Mach-E, remains due for first deliveries later this year. And even though Ford has already revealed many interesting details for this important EV—and Green Car Reports has already had a ride in one—we're still discovering new details about what makes this project so different.

In a Q&A session Wednesday with members of the automotive press, Mark Kaufman, the company’s global director of electrification, provided a number of rather geeky details about the Mach-E that show the company is spending extra effort to be used for a multitude of future EV models. Here are five such nuggets.
More info posted today about Mark and some of the thinking behind the Mach-E development.

New Global Electrification Director Wants Ford to Top Every Electric Vehicle Customer’s Shopping List

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DEARBORN – If there’s one thing Mark Kaufman desires in his new role as Ford global director of electrification, it’s to build on the great work started with Team Edison and the Mustang Mach-E. With electric vehicles still in the early stages of growth, Kaufman wants Ford’s products to be at the top of every customer’s list.

One of the original five members of Team Edison, Kaufman’s previous role as global director for marketing and distribution involved understanding early battery electric vehicle adopters and working with the team to develop the product and market strategy to make Mustang Mach-E a success.

Long before Kaufman joined Team Edison, he was a collegiate gymnast. He still applies the approach he learned as a gymnast to his professional career. It all starts with a commitment to develop a new skill, then persevering until you find what works best to master it. “In gymnastics, when you’re trying to learn something new, you’re not necessarily going to be successful the first time you try it,” he said. “It’s how you learn and adapt during your training that ultimately determines your success in a competition.”

There are similarities to that mindset with Team Edison’s application of a design thinking methodology to electric vehicles. Initial concepts were tested with rapid prototyping. Some ideas worked while others did not. All early sessions with consumers presented opportunities to learn. With the feedback, the team kept modifying and refining the ideas until they were perfected.

As part of an entirely new approach to electrification for Ford, Mustang Mach-E has had no shortage of challenges – particularly at the beginning. “For a long time, our approach to electrification was that it’s a cost of doing business for compliance,” said Kaufman. “It’s a major mindset shift to stop thinking of electrification as something we have to do and instead take the opposite approach to see how we can embrace it and think differently.
“I like challenges, so working on Mustang Mach-E was perfect for me,” he said. “This required a significant look at the entire customer journey – from the early shopping experience to the buying process, which includes e-commerce. We’ve engaged our dealers early in the process, and I am pleased to say they are very excited.”

Kaufman believes Ford has the right strategy for electric vehicles, but it takes a unified team to bring it to life and differentiate it from the competition – especially with 18 competitive battery electric vehicle entries expected in the small SUV category by mid-decade.
“It takes a village with all our extended team members – including product development, manufacturing, marketing and sales, and our dealers to develop and launch our new electric vehicle products,” said Kaufman. “Competition is going to be fierce, but I’m convinced we have the right strategy. Mach-E is the only electrified vehicle that can say it has the soul of a Mustang. We can leverage this legacy and fit a small family or a group of friends in an electrified vehicle that is distinctly Mustang.”

One unique thing Kaufman says Ford has given him is the chance to serve the company on five continents, with international assignments in Europe, South America, Africa and Asia before repatriating to the United States. For someone who has only lived in two locations in the U.S. – Illinois and Michigan – that’s valuable insight into how the rest of the world works.
 

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