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April 2021 Mach-E sales: 1,951
YTD Mach-E Sales: 8,565


The fully electric Mustang Mach-E is turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GT Mach-E version. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.

Ford electrified vehicle sales produced a new all-time monthly sales record – up 262 percent on new product offerings. Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales totaled 3,365, while Escape electrified sales totaled 3,695 in April. Electrified vehicle sales totaled 11,172 – up 262 percent.


FORD ELECTRIFIED VEHICLE SALES POST BEST SALES MONTH EVER – UP 262 PERCENT ON MUSTANG MACH-E AND F-150 POWERBOOST HYBRID; F-SERIES UP 31.8 PERCENT; FORD BRAND SUVS ACHIEVE RECORD APRIL SALES ON HIGHER BRONCO SPORT SALES; LINCOLN SUVS – DELIVER RECORD APRIL SALES

21-ford-apr-sales-2.jpg


21-ford-apr-sales2-2.jpg
 

Jimrpa

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8,500 Mustang Mach E sold through April? And 1,500 sold in the month of April? Ford has said that they will only produce 50,000 vehicles for the 2021 MY, so something doesn’t seem to add up here? If they’re selling cars as fast as they make them and their run rate is about 1,500 / month, (50,000 - 8,500) / 1,500 seems to mean that they’ll be building MY 2021 cars for another 27 months? Clearly, I’m missing a very important piece here 😀
 

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8,500 Mustang Mach E sold through April? And 1,500 sold in the month of April?
1,951 MMe's sold in April is how I read it.
 

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Jimrpa

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You need to account for European sales ;)
Oh! Right! And we know the ratio is 35/50,15/50. That would imply a production run rate of roughly 5,000 / month. That leaves 8 months for MY 2021 at that rate, unless I’m still missing something (and I’m sure I am 😀)
 

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You are correct - “in April”. Notice I said “through April”. I was looking at the cumulative number.
Huh? You originally said " And 1,500 sold in the month of April?" (Direct quote)

It's no big deal, but if you're using 1,500 to see how many months it takes to hit 50k, then I would think you'd use the 1,951 number.

If you use 1,951 instead of 1,500, then it's only 21 months 😂
 

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I know the chip shortage has hampered production, but the 50,000 unit sales goal always seemed oddly low to me.

The frumpy Model Y, which started sales in early 2020 - without the federal tax credit - has already sold over 100k. The Model 3 - a $40k+ midsize sedan - has been on sale for about four years and has already hit 1 million units.

Don’t get me wrong, I like being somewhat unique. The car turns heads everywhere and I still haven’t seen a fellow MME out in the wild. But 50,000 seems like such a low goal, and Ford is struggling to even hit that. I wonder if demand and positive reviews will encourage Ford to seriously ramp up production in 2022?
 

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You can update the original post with the full PDF including production data and gross stock.

6155 produced in April! Averaging higher than 50k per year, but the next two months are supposed to be bad overall with respect to the semiconductor shortage.

https://s23.q4cdn.com/799033206/files/doc_news/2021/05/Ford-April-2021-Sales-Release-Final.pdf
Fingers crossed the 2021 Mach E parts are all in the pipeline and that assembly line won't be hit with chip shortages. That may be one good thing of having scheduled to build only 50,000 units.
 

buzznwood

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I know the chip shortage has hampered production, but the 50,000 unit sales goal always seemed oddly low to me.

The frumpy Model Y, which started sales in early 2020 - without the federal tax credit - has already sold over 100k. The Model 3 - a $40k+ midsize sedan - has been on sale for about four years and has already hit 1 million units.

Don’t get me wrong, I like being somewhat unique. The car turns heads everywhere and I still haven’t seen a fellow MME out in the wild. But 50,000 seems like such a low goal, and Ford is struggling to even hit that. I wonder if demand and positive reviews will encourage Ford to seriously ramp up production in 2022?
That initial 50000 will have been down to the the limitations of battery production / orders. Who knows how many batteries ford ordered and where they will go as the packs should also be shared with the BEV transit.

For a BEV's battery manufacture is going to be the main limitation on production numbers, look at VW's response to the LG, SKI spat rather than put up with any further potential delays switched to using a different supplier and using a modular battery going forward as with the number of future models that are planed on the MEB platform including a Ford BEV making sure the battery supply was there is paramount.

As ford makes more BEVS and gets more battery supply we will probably see production numbers for the mach-e increase.
 

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