Administrator

Administrator
Staff member
Joined
Aug 29, 2019
Threads
302
Messages
594
Reaction score
2,651
Vehicles
Mach-E
Country flag
April 2021 Mach-E sales: 1,951
YTD Mach-E Sales: 8,565


The fully electric Mustang Mach-E is turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GT Mach-E version. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.

Ford electrified vehicle sales produced a new all-time monthly sales record ā€“ up 262 percent on new product offerings. Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales totaled 3,365, while Escape electrified sales totaled 3,695 in April. Electrified vehicle sales totaled 11,172 ā€“ up 262 percent.


FORD ELECTRIFIED VEHICLE SALES POST BEST SALES MONTH EVER ā€“ UP 262 PERCENT ON MUSTANG MACH-E AND F-150 POWERBOOST HYBRID; F-SERIES UP 31.8 PERCENT; FORD BRAND SUVS ACHIEVE RECORD APRIL SALES ON HIGHER BRONCO SPORT SALES; LINCOLN SUVS ā€“ DELIVER RECORD APRIL SALES

Ford Mustang Mach-E April 2021 Mach-E Sales Lead to Best Month Ever for Ford Electrified Vehicles 21-ford-apr-sales-2


Ford Mustang Mach-E April 2021 Mach-E Sales Lead to Best Month Ever for Ford Electrified Vehicles 21-ford-apr-sales2-2
 

Jimrpa

Well-Known Member
First Name
Jim
Joined
Sep 10, 2020
Threads
230
Messages
7,005
Reaction score
9,297
Location
Wayne, PA
Vehicles
2021 Infinite Blue Premium Mustang Mach E ER AWD
Occupation
Retied (formerly tried to herd highly technical, independent cats)
Country flag
8,500 Mustang Mach E sold through April? And 1,500 sold in the month of April? Ford has said that they will only produce 50,000 vehicles for the 2021 MY, so something doesnā€™t seem to add up here? If theyā€™re selling cars as fast as they make them and their run rate is about 1,500 / month, (50,000 - 8,500) / 1,500 seems to mean that theyā€™ll be building MY 2021 cars for another 27 months? Clearly, Iā€™m missing a very important piece here ?
 


shadowsjc

Well-Known Member
Joined
Mar 24, 2021
Threads
20
Messages
387
Reaction score
535
Location
NJ
Vehicles
2021 Mach-E Premium AWD + Ext Range
Country flag

Jimrpa

Well-Known Member
First Name
Jim
Joined
Sep 10, 2020
Threads
230
Messages
7,005
Reaction score
9,297
Location
Wayne, PA
Vehicles
2021 Infinite Blue Premium Mustang Mach E ER AWD
Occupation
Retied (formerly tried to herd highly technical, independent cats)
Country flag
You need to account for European sales ;)
Oh! Right! And we know the ratio is 35/50,15/50. That would imply a production run rate of roughly 5,000 / month. That leaves 8 months for MY 2021 at that rate, unless Iā€™m still missing something (and Iā€™m sure I am ?)
 

Jimrpa

Well-Known Member
First Name
Jim
Joined
Sep 10, 2020
Threads
230
Messages
7,005
Reaction score
9,297
Location
Wayne, PA
Vehicles
2021 Infinite Blue Premium Mustang Mach E ER AWD
Occupation
Retied (formerly tried to herd highly technical, independent cats)
Country flag
1,951 MMe's sold in April is how I read it.
You are correct - ā€œin Aprilā€. Notice I said ā€œthrough Aprilā€. I was looking at the cumulative number.
 

Metal_Horses

Well-Known Member
First Name
Dave
Joined
Jul 23, 2020
Threads
15
Messages
252
Reaction score
369
Location
Cleveland, OH
Vehicles
2022 GTPE, 2022 Bronco 2D SAS, 1985.5 Mustang SVO
Country flag
You are correct - ā€œin Aprilā€. Notice I said ā€œthrough Aprilā€. I was looking at the cumulative number.
Huh? You originally said " And 1,500 sold in the month of April?" (Direct quote)

It's no big deal, but if you're using 1,500 to see how many months it takes to hit 50k, then I would think you'd use the 1,951 number.

If you use 1,951 instead of 1,500, then it's only 21 months ?
 

Mirak

Well-Known Member
Joined
Oct 8, 2020
Threads
109
Messages
3,657
Reaction score
5,839
Location
Kansas
Vehicles
"Sonic" 2021 MME Grabber Blue First Edition
Country flag
I know the chip shortage has hampered production, but the 50,000 unit sales goal always seemed oddly low to me.

The frumpy Model Y, which started sales in early 2020 - without the federal tax credit - has already sold over 100k. The Model 3 - a $40k+ midsize sedan - has been on sale for about four years and has already hit 1 million units.

Donā€™t get me wrong, I like being somewhat unique. The car turns heads everywhere and I still havenā€™t seen a fellow MME out in the wild. But 50,000 seems like such a low goal, and Ford is struggling to even hit that. I wonder if demand and positive reviews will encourage Ford to seriously ramp up production in 2022?
 

markcoldren

Member
First Name
Mark
Joined
Dec 3, 2020
Threads
7
Messages
17
Reaction score
48
Location
Michigan
Vehicles
2020 Ford Escape SE Sport Hybrid; 2017 Ford Escape
Occupation
Engineer
Country flag

ChasingCoral

Well-Known Member
First Name
Mark
Joined
Feb 3, 2020
Threads
375
Messages
12,402
Reaction score
24,516
Location
Maryland
Vehicles
GB E4X FE, Leaf, Tacoma, F-150 Lightning ordered
Occupation
Retired oceanographer
Country flag
You can update the original post with the full PDF including production data and gross stock.

6155 produced in April! Averaging higher than 50k per year, but the next two months are supposed to be bad overall with respect to the semiconductor shortage.

https://s23.q4cdn.com/799033206/files/doc_news/2021/05/Ford-April-2021-Sales-Release-Final.pdf
Fingers crossed the 2021 Mach E parts are all in the pipeline and that assembly line won't be hit with chip shortages. That may be one good thing of having scheduled to build only 50,000 units.
 

buzznwood

Well-Known Member
Joined
Nov 14, 2019
Threads
3
Messages
1,113
Reaction score
1,328
Location
california
Vehicles
focus st & GTPE
Country flag
I know the chip shortage has hampered production, but the 50,000 unit sales goal always seemed oddly low to me.

The frumpy Model Y, which started sales in early 2020 - without the federal tax credit - has already sold over 100k. The Model 3 - a $40k+ midsize sedan - has been on sale for about four years and has already hit 1 million units.

Donā€™t get me wrong, I like being somewhat unique. The car turns heads everywhere and I still havenā€™t seen a fellow MME out in the wild. But 50,000 seems like such a low goal, and Ford is struggling to even hit that. I wonder if demand and positive reviews will encourage Ford to seriously ramp up production in 2022?
That initial 50000 will have been down to the the limitations of battery production / orders. Who knows how many batteries ford ordered and where they will go as the packs should also be shared with the BEV transit.

For a BEV's battery manufacture is going to be the main limitation on production numbers, look at VW's response to the LG, SKI spat rather than put up with any further potential delays switched to using a different supplier and using a modular battery going forward as with the number of future models that are planed on the MEB platform including a Ford BEV making sure the battery supply was there is paramount.

As ford makes more BEVS and gets more battery supply we will probably see production numbers for the mach-e increase.
 
 




Top