Comfort/Appearance roof and wheels may ship separately

macchiaz-o

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Don't worry, Ikea-inspired instructions are included.

roof and wheels ship separately.jpg


Obviously some glitches to be worked out in manufacturing. Until then, you may finish your assembly in the comfort and safety of your own driveway.

Please be mindful while opening the box. Should you lose the preschooler-sized Allen wrench hex key, the Ford dealership you've selected will have ample quantity of complimentary spares available.
 
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GoGoGadgetMachE

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do we also get some kind of meatballs? that would be nice.
 

GoGoGadgetMachE

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Ford's not promising meatballs, but individual dealers may offer them. You should get any considerations like this in writing from your selected dealer.
I have it in writing that my dealer will honor Ford M Plan, so I guess I'm set!
 
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macchiaz-o

macchiaz-o

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Ford product acceptance researchers wisely 'rolled' out the flat packed roof and wheel packages to key test market Wooster, Ohio. Consumers were videotaped while unpacking and assembling the kits onto clay model cars. (Pre-production Mustang Mach-E's were all assigned to other purposes.)

As is the case with flat packed furniture -- CEO Jim Hackett comes from a furniture company after all -- Ford's hope was that the at-home "final assembly" of roof and wheels would bring a heightened sense of pride of ownership to buyers who got to "build this thing" themselves.

In reality, assembly of the vehicle is nearly completely performed in Cuautitlán, Mexico. So why bother to professionally assemble almost all of a car, only to then need to separately pack and ship a set of wheels and a painted roof? Ford believed that this approach could lead to significantly increased word of mouth advertising, which would drive future sales. And, it was believed possible that some consumers would be willing to pay as much as an additional $15,000 over market value, simply for this enhanced, initial ownership experience.

Instead, researchers found that study participants responded overwhelmingly negatively in this experiment. For example, while aligning the roof piece to the top of the car body, several consumers in the study failed to notice the miniature graphical depiction of the shark fin antenna detail on the roof piece. So, after proceeding to install the roof piece exactly backwards, the research team had to notify the consumers that if driven, the navigation system would route them towards West Virginia instead of away from it.

Two of the participants opted to not attach the roof at all. They wanted their Mach-E topless, but were unhappy to find out that this would greatly diminish driving range.

A full 84% of consumers in the study were unable to attach the roof without leaving noticeably uneven gaps at its abutments to the rest of the car body. Most found this issue particularly frustrating, as they were buying a car (mostly) assembled in Cuautitlán, not from California where they may have expected this sort of issue.

The study's conclusion: For the average consumer, at-home assembly may be acceptable for TV stands, desks, and dressers, but not for modern vehicles. So after due consideration, Ford has modified the Mustang Mach-E Select with Comfort / Appearance Package to ship with the roof pre-installed. The wheels are still shipped separately, as customers enjoyed receiving two sets (18" and 19") and found the graphical instructions for wheel attachment easy enough to understand.

roof now included.jpg
 

ChasingCoral

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Ford product acceptance researchers wisely 'rolled' out the flat packed roof and wheel packages to key test market Wooster, Ohio. Consumers were videotaped while unpacking and assembling the kits onto clay model cars. (Pre-production Mustang Mach-E's were all assigned to other purposes.)

As is the case with flat packed furniture -- CEO Jim Hackett comes from a furniture company after all -- Ford's hope was that the at-home "final assembly" of roof and wheels would bring a heightened sense of pride of ownership to buyers who got to "build this thing" themselves.

In reality, assembly of the vehicle is nearly completely performed in Cuautitlán, Mexico. So why bother to professionally assemble almost all of a car, only to then need to separately pack and ship a set of wheels and a painted roof? Ford believed that this approach could lead to significantly increased word of mouth advertising, which would drive future sales. And, it was believed possible that some consumers would be willing to pay as much as an additional $15,000 over market value, simply for this enhanced, initial ownership experience.

Instead, researchers found that study participants responded overwhelmingly negatively in this experiment. For example, while aligning the roof piece to the top of the car body, several consumers in the study failed to notice the miniature graphical depiction of the shark fin antenna detail on the roof piece. So, after proceeding to install the roof piece exactly backwards, the research team had to notify the consumers that if driven, the navigation system would route them towards West Virginia instead of away from it.

Two of the participants opted to not attach the roof at all. They wanted their Mach-E topless, but were unhappy to find out that this would greatly diminish driving range.

A full 84% of consumers in the study were unable to attach the roof without leaving noticeably uneven gaps at its abutments to the rest of the car body. Most found this issue particularly frustrating, as they were buying a car (mostly) assembled in Cuautitlán, not from California where they may have expected this sort of issue.

The study's conclusion: For the average consumer, at-home assembly may be acceptable for TV stands, desks, and dressers, but not for modern vehicles. So after due consideration, Ford has modified the Mustang Mach-E Select with Comfort / Appearance Package to ship with the roof pre-installed. The wheels are still shipped separately, as customers enjoyed receiving two sets (18" and 19") and found the graphical instructions for wheel attachment easy enough to understand.

roof now included.jpg
You should ghost-write for Andy Borowitz.
 
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