- First Name
- Jan 23, 2020
- Reaction score
- 2013 Ford Fusion Energi, 2021 Mach-E First Edition
agree - when Ford wants to officially compete against the eTron or I-Pace, you can bet safe money on the vehicle being branded as a Lincoln, not a Ford (or a Mustang)... the top-of-the-range Shelby GT350R has an MSRP of $72,135 and often goes for more with ADM (additional dealer markup), but nobody considers that a "luxury" vehicle, so it's not just about price.I don't think Ford has any such illusions - while the Mach E has more "upscale" appointments than usual, their inclusion was directly aimed at matching the lead dog. Tesla is not a luxury brand either, but Ford is concentrating on competing with the Tesla as the brand owning 78% of the EV market. I don't think Ford is or SHOULD worry about the "true" luxury brands - etron or ipace, at the moment.