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Ford sold 3,739 Mach-E in February 2021 (3,977 YTD).

The first full month of Mustang Mach-E sales totaled 3,739 vehicles and they are turning in just four days.

Nearly 70 percent of Mach-E orders are from competitive brands, while just over one-fifth were sold in California

Ford-Mach-E-February-2021-Sales-Release-1.jpg


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Ciero

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So they produced more Mustang Mach-Es in January than February? That seems like a reverse-ramping up.
 

Ciero

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Also worth nothing that the amount produced was down ~10% from Jan but Feb also has ~10% less days than January...
So just flatting instead of reverse ramping
 

mixduptransistor

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They said 50000 cars a year, mainly because of battery supply, so not far of schedule.
integrated circuits (computer chips) are getting harder and harder to come by, there's a chance that will start to impact them soon. they probably have somewhat of a stockpile but will burn through that eventually
 

mixduptransistor

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Also worth nothing that the amount produced was down ~10% from Jan but Feb also has ~10% less days than January...
Exactly, literally:

4250 built in 31 days = 137.09 cars per day
3846 built in 28 days = 137.35 cars per day
 

UW2

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Looks like on track for about 50K this year.
 

mixduptransistor

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Would be curious to see the competitive brand breakdown even further: how many orders were from competitive EVs
 

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Last year Tesla sold about 80,000 Model Ys in the US. Averaged out that is about 6,700/month. Ford delivering more than half that much in its first full month of production is a good sign for the MME being well accepted.
 

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What, exactly, is meant by "70 percent of buyers are from competitive brands" -- that 70% of buyers are trading in something like a Tesla, for example? How do they get that data otherwise?
 

mixduptransistor

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What, exactly, is meant by "70 percent of buyers are from competitive brands" -- that 70% of buyers are trading in something like a Tesla, for example? How do they get that data otherwise?
It simply means that 70% of buyers are 1: not first time car buyers and 2: coming from something other than a Ford or Lincoln. They're counting people who had a Chevy or Toyota or Honda or whatever. It has nothing to do with the buyer previously having an EV. It's possible they're talking specifically about competitive SUV/CUVs but I suspect it's purely brands they're looking at. So, if someone trades in a Toyota Tundra on a Mach E, they're in this statistic
 

Ma9573

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It simply means that 70% of buyers are 1: not first time car buyers and 2: coming from something other than a Ford or Lincoln. They're counting people who had a Chevy or Toyota or Honda or whatever. It has nothing to do with the buyer previously having an EV. It's possible they're talking specifically about competitive SUV/CUVs but I suspect it's purely brands they're looking at. So, if someone trades in a Toyota Tundra on a Mach E, they're in this statistic
Exactly. Although it would be interesting to see what percentage of buyers came from ICE, Hybrid, PHEV, and BEV. If this forum is any indication, a higher percentage of people than I'd hoped are coming from a BEV or PHEV (I know a fan site like this would skew more heavily that direction in general). Hopefully as more ICE drivers see the Mach E on the roads, the more will make the switch to fully electric.
 

mixduptransistor

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Exactly. Although it would be interesting to see what percentage of buyers came from ICE, Hybrid, PHEV, and BEV. If this forum is any indication, a higher percentage of people than I'd hoped are coming from a BEV or PHEV (I know a fan site like this would skew more heavily that direction in general). Hopefully as more ICE drivers see the Mach E on the roads, the more will make the switch to fully electric.
The order process and the long delays definitely are going to skew exceptionally heavy towards early adopters, people who are specifically interested in EVs and the like. As Ford ramps up, and as they get more and more to the point that there are cars just sitting on the lot, you'll get a lot more of the causal buyers and converts from gas cars

This is actually where Ford will have an advantage over Tesla, because sure the car buying process sucks and is scammy, but people are used to it. A lot of people aren't even going to know how to get into the Tesla process, but they know if they drive by their local dealer and see that new car they're stopping in and looking
 

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