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MUSTANG MACH-E FIRST EDITION RESERVATION FACTS

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Reservations for the First Edition of the Mustang Mach-E are officially full -- though other models like the Premium edition and the GT are still available for pre-order. Here are some key facts from the reservations bank:
  • 2021 Mustang Mach-E First Edition reservations are full
  • Carbonized Gray is the most popular choice with 38 percent choosing it, with Grabber Blue Metallic 35 percent and Rapid Red 27 percent
  • More than 80 percent of U.S. customers are reserving Mach-E with an Extended Range Battery
  • About 55 percent are opting for all-wheel drive
  • Almost 30 percent of U.S. customers are choosing the Mach-E GT
  • More than a quarter of all reservations are coming from California
https://media.ford.com/content/ford...on-facts.html?cks=&emailid=Article Alert Ford
 

benboy12

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Interesting that Grabber Blue is 35% when its only offered on one trim (at least in the builder). I wonder if this is only 35% of First Editions or trim levels.
 

macchiaz-o

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Those paint color percentages are only for the U.S. First Edition reservations... not any of the other trims or countries.
 

eager2own

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Those paint color percentages are only for the U.S. First Edition reservations... not any of the other trims or countries.
Are you sure about that? The media release is ambiguous, but some of the other stats couldn’t be about the First Edition.
 

macchiaz-o

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cometguy

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Too bad that actual numbers of reservations aren't provided.
 

hag911

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I just found this KBB article which says:

"While Ford hasn’t revealed what that number actually is, we did learn at the recent LA show that the First Edition Mach-E would be capped at four digits."

2021 Ford Mustang Mach-E First Edition Sells Out

Has that be reported anywhere else?
My guess would be 5,000 First Editions. It appears that First Editions soldout when the total reservation numbers got to around 20,000. Subtract out the alleged 4,000 Mach e's the dealers are getting for demos and you're left with about 16,000 customer reservations. A prior post had a spreadsheet that showed about 1/3 of the reservations were for First Editions, another 1/3 for GT's, the rest were mostly Priemers. Of course it was a very small sampling but 5,000 seems like a reasonable number.
 

Res Nullius

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Those paint color percentages are only for the U.S. First Edition reservations... not any of the other trims or countries.
I'd be interested in knowing paint color percentages outside of the U.S. My guess is the more color ones (blue and red) would have lower take rates than the U.S. market.
 

AceSpades

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So why not disclose the number? Competitive reasons? Don't want the inevitable "how many people who reserved ended up actually buying" ?
 

macchiaz-o

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Probably those reasons and others... I've been impressed with Ford's marketing decisions on this vehicle to date. Seems like they've thought things through (so far).
 

MadScientist

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You can still order a 1st Edition on the UK site as of today (24th Jan). I’d be interested to know the US\Europe allocation proportions of this model.
 

Calvin4000

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Still available in Switzerland... ;)

Ford.ch in French, sorry for that.....

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Jayally

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I just changed my FE to premium RWD EX. After thinking about it I don't think the "features" are worth $5000 more to me for the premium EX and $10000 more than the premium standard. I had to call the dealer to process the change to a Red Premium RWD EX.
 
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