Ford / Farley / Lightning in NYT

[Jbkimmel]

I’m not agreeing with the author’s premise of Ford desperately needing to catch up with Tesla, but this article in today’s Times will be read by a lot of people around the world:
https://www.nytimes.com/2022/04/18/business/economy/jim-farley-ford-lightning.html

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[PupSideDown]

I was surprised by this sentence in the NYT article:
"Unlike many other electric cars, the F-150 Lightning is relatively affordable — it starts at $40,000."