That is true @4pac but then you can always walk out the door/refuse to take delivery of the car before you sign the final papers. Then they lose a sale and possibly future business from you. Cause you will have all your information transferred to another dealership.You can only hope this is the experience you get but all it takes is one salesman who wants to get something extra or thinks he can take advantage of you really wanting the car to ruin your experience.
Thats true but its more of an inconvenience for me than it is for them. Plus if they actually have possession of the car and then you walk away from the deal and want to get it somewhere else, Im sure they can make it hard and not release the car in a timely fashion. Unless you like haggling or need to feel like you got a deal, Id rather just know the price upfront and pay it (aka Tesla)
The e-invoice price is where invoice & MSRP are the same. I delivered a 2019 Ford GT this October where this was the case. Reserving, specing , & ordering the vehicle was a one-on-one between the customer & Ford. The delivering dealer was chosen by the customer & pricing set by Ford. Ford payed the dealer a flat for delivery & there were no negotiations. This would eliminate all negotiations plus no X,A,D or Z-plan deals.Ford seems to realize that it can't properly compete against Tesla if its dealers are left to their usual pricing antics. Would be nice to also hear corporate forbid dealers from ADM (price gouging) pricing.
Ford tells dealers not to advertise Mustang Mach-E under MSRP
It wants to eliminate the one-at-the-price bait-and-switch for consumers
December 4, 2019
So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford's U.S. marketing chief told the Detroit News the company has never seen those kinds of numbers. Furthermore, conquest buyers are heading to Ford dealerships a year before the first of the electric crossovers are due on the market; a dealer outside Phoenix said two-thirds of the 47 people who've made reservations with him are new to his dealership, some also new to electric cars. In an attempt to keep customers happy once the traditional car shopping experience begins, CarsDirect reports that Ford wants to forbid dealers from advertising the Mach-E below MSRP.
The revelation came out of a dealer bulletin, Ford explaining the restriction by saying it wants to "be competitive in the battery electric vehicle space by transacting in the way customers want to transact." CarsDirect thinks that could be a reference to Tesla's 'the price is the price' method of selling cars. It could, however, simply note that most customers don't like haggling, and detest bait-and-switch advertising that (effectively) lures shoppers to dealerships.
Since dealers are franchisees and can advertise any way they wish — such as the recent guns, Bibles, and flags promotions — Ford can't prevent dealers from advertising below MSRP; so-called Minimum Advertised Pricing is voluntary. And the dealer can sell the crossover for any price he or she can get, above or below MSRP. But dealers that toe the line on advertising will be rewarded with one of three planned allowances. In the beginning, at least, the first of Ford's allowances pays an amount for each Mach-E delivered, the second is a reward for adhering to the advertising prohibitions, the third is an incentive for a dealer maintaining certification to sell EVs.
Also, to head off the counter-tactic of shoppers holding invoice pricing hammering a dealer for a discount, a new Ford tactic called "e-Invoice" will show invoice and MSRP as identical. We have a lot of questions about that, which we've posted to Ford. Stay tuned for details.
With the Mach-E being a critical launch in a segment that OEMs are still getting up to speed with, and the Tesla Model Y due around the same time the Mach-E Select trim arrives, Ford wants to remove as many potentially sour elements as possible for customers and for dealers.
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