Golfer

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Article from Autonews relevant to the Mach-E launch and delay.

Ford: Launch quality has improved

January 25, 2021

Screen Shot 2021-01-25 at 1.27.18 PM.jpg


DETROIT — Ford Motor Co.'s product development and purchasing boss says he's pleased with the automaker's recent new-vehicle launches, despite delivery delays for some of the most eagerly anticipated models, and that quality issues are falling from year-earlier levels.

Initial deliveries of the Bronco SUV, originally due this spring, have been pushed back to summer because of COVID-19-related supplier issues, Ford said last month. Last week, the automaker said shipments of "several hundred" Mustang Mach-E crossovers could be delayed as long as eight weeks for additional quality checks.

Not only are the delays frustrating for customers who plunked down deposit money months ago to secure their place in line, they're potentially problematic for a company that is under heightened scrutiny to successfully launch new vehicles after quality issues sank profits in 2019.

But Hau Thai-Tang, Ford's vice president of product development and purchasing, told Automotive News that the issues are "very typical" of any new- vehicle launch and might not have been noticed but for the added transparency created by Ford's new online reservation system.

"Because we did online reservations, and we took them very early in the process, our ability to really forecast a delivery date wasn't very precise," he said. "We've had to go back to those customers to adjust the timing based on how things are going. Overall we've been very happy with the launches so far. If you think about this last year, we had three big launches, and we hit all of those launch dates and ramp volume curves pretty much to plan after we adjusted for the COVID shutdown."​

Thai-Tang said reports of new F-150 pickups parked around plants in Michigan and Missouri are not related to the launch and are a normal part of Ford's build-and-hold process, and that they do not impact delivery of production vehicles to customers. Early metrics for the F-150 and Mach-E are positive, he said.

"We have connected-vehicle data now, so we're able to see in real time some of the initial-quality results," he said. "So far the run rate at zero months in service, we're seeing about 45 percent lower quality claims this year than the same period last year. It's another proof point the process is working."​

The Mach-E delay, Thai-Tang said, stems from an "industrialization issue" with a single supplier he declined to name. It's not unlike the Bronco situation, caused by problems with roof supplier Webasto.

"In both cases, they're complex issues with tools that were installed with overseas support," he said. "It was complicated by COVID absenteeism, but we're on the right path."​

Thai-Tang said Ford has seen no noticeable drops in deposits following the delays and that Ford likely will continue the online ordering system for future vehicles because of the greater transparency for customers.

"That's becoming the norm," he said. "You can order something on Amazon, and they'll tell you exactly where it is. I think that's something the customers are going to expect with their interactions with automotive OEMs as well."​
 

kdryden99

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Also the fact that there is less to go wrong mechanically also helps bring down the quality claims. You don't have a complex emissions/engine/transmission system. Yes the electronics are complex but most of that has already been verified by the Tier1's so it simplifies assembly and complexity.
 

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Article from Autonews relevant to the Mach-E launch and delay.

Ford: Launch quality has improved

January 25, 2021

Screen Shot 2021-01-25 at 1.27.18 PM.jpg


DETROIT — Ford Motor Co.'s product development and purchasing boss says he's pleased with the automaker's recent new-vehicle launches, despite delivery delays for some of the most eagerly anticipated models, and that quality issues are falling from year-earlier levels.

Initial deliveries of the Bronco SUV, originally due this spring, have been pushed back to summer because of COVID-19-related supplier issues, Ford said last month. Last week, the automaker said shipments of "several hundred" Mustang Mach-E crossovers could be delayed as long as eight weeks for additional quality checks.

Not only are the delays frustrating for customers who plunked down deposit money months ago to secure their place in line, they're potentially problematic for a company that is under heightened scrutiny to successfully launch new vehicles after quality issues sank profits in 2019.

But Hau Thai-Tang, Ford's vice president of product development and purchasing, told Automotive News that the issues are "very typical" of any new- vehicle launch and might not have been noticed but for the added transparency created by Ford's new online reservation system.

"Because we did online reservations, and we took them very early in the process, our ability to really forecast a delivery date wasn't very precise," he said. "We've had to go back to those customers to adjust the timing based on how things are going. Overall we've been very happy with the launches so far. If you think about this last year, we had three big launches, and we hit all of those launch dates and ramp volume curves pretty much to plan after we adjusted for the COVID shutdown."​

Thai-Tang said reports of new F-150 pickups parked around plants in Michigan and Missouri are not related to the launch and are a normal part of Ford's build-and-hold process, and that they do not impact delivery of production vehicles to customers. Early metrics for the F-150 and Mach-E are positive, he said.

"We have connected-vehicle data now, so we're able to see in real time some of the initial-quality results," he said. "So far the run rate at zero months in service, we're seeing about 45 percent lower quality claims this year than the same period last year. It's another proof point the process is working."​

The Mach-E delay, Thai-Tang said, stems from an "industrialization issue" with a single supplier he declined to name. It's not unlike the Bronco situation, caused by problems with roof supplier Webasto.

"In both cases, they're complex issues with tools that were installed with overseas support," he said. "It was complicated by COVID absenteeism, but we're on the right path."​

Thai-Tang said Ford has seen no noticeable drops in deposits following the delays and that Ford likely will continue the online ordering system for future vehicles because of the greater transparency for customers.

"That's becoming the norm," he said. "You can order something on Amazon, and they'll tell you exactly where it is. I think that's something the customers are going to expect with their interactions with automotive OEMs as well."​
Does not tell us much but at least it appears to be hardware than software issue
 

horsiedad

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But Hau Thai-Tang, Ford's vice president of product development and purchasing, told Automotive News that the issues are "very typical" of any new-vehicle launch and might not have been noticed but for the added transparency created by Ford's new online reservation system.
He has a funny definition of transparency. The Ford tracking site is mostly useless. And what is listed on it seems to arbitrarily change over time.
 

BlueMach

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He has a funny definition of transparency. The Ford tracking site is mostly useless. And what is listed on it seems to arbitrarily change over time.
He also seemed to claim that the Ford.com order site is why there's no increase in cancellations as a result of the delay, but there's no ability to cancel an order on the Ford.com site.
 

theblueone

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It's not much, but it's more information that we've gotten so far. Thanks for retrieving that from the other side of the paywall!

I assume this means that everyone's vehicles that were already in transit need to be regathered in some central location for a part replacement.
 

TundraEV

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Based on stating “tools installed with overseas support”... thinking it could potentially be related to automated assembly or automated QC. For example, misconfigured inspection settings could have let a tolerance of something escape if no further inspection point existed.

I trust Ford to get this right and of course if it was Tesla the fix would be a wooden block taped somewhere behind a body panel they hoped we would never see.
 

eltonlin

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Based on stating “tools installed with overseas support”... thinking it could potentially be related to automated assembly or automated QC. For example, misconfigured inspection settings could have let a tolerance of something escape if no further inspection point existed.

I trust Ford to get this right and of course if it was Tesla the fix would be a wooden block taped somewhere behind a body panel they hoped we would never see.
I had similar thoughts, especially when he chalked it up to "industrialization" issues, which to me points to something they didn't catch when they were just starting to ramp up production.
 

machefan

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He has a funny definition of transparency. The Ford tracking site is mostly useless. And what is listed on it seems to arbitrarily change over time.
No kidding, like seeing the moon on a cloudy night. At least they hear us, buyers want the Amazon experience. Not sure the Amazon experience is exactly what I want, but real time tracking can be easily done. However the normal Ford buying mode is off the lot and not ordered.

Times are changing, so I think they get it, just can’t take too long to get there.

My answer is complex but simple, however I am trained to be vague and leave you to make up what you want.
 

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No kidding, like seeing the moon on a cloudy night. At least they hear us, buyers want the Amazon experience. Not sure the Amazon experience is exactly what I want, but real time tracking can be easily done. However the normal Ford buying mode is off the lot and not ordered.

Times are changing, so I think they get it, just can’t take too long to get there.

My answer is complex but simple, however I am trained to be vague and leave you to make up what you want.
you know what bothers me is that they set the expectation. If they didn't provide that much information, I might not care that much. But it was the old ceo of ford I heard on Freakanomics talking about Ford becoming a tech company. It is ford that put together the pizza tracker for this vehicle. If you set those expectations, then be prepared to deal with the fallout when you fail miserably to meet them.

I still have no idea what stage my MME is in. I have been told by my dealer it was finished on 1/14 and awaiting shipment. Then the tracker here finally updates and tells me production date of 1/22. Then the shop ford vehicle tracker says it went to production on 1/22. But my Ford Pass App is now more active with an Activate button. The more I think I know, the less confident I am at what stage in the process I am ultimately.
 

DaveRuns

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Based on stating “tools installed with overseas support”... thinking it could potentially be related to automated assembly or automated QC. For example, misconfigured inspection settings could have let a tolerance of something escape if no further inspection point existed.

I trust Ford to get this right and of course if it was Tesla the fix would be a wooden block taped somewhere behind a body panel they hoped we would never see.
Wasn't this supposed to be addressed before the OKTB was given?
 

machefan

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you know what bothers me is that they set the expectation. If they didn't provide that much information, I might not care that much. But it was the old ceo of ford I heard on Freakanomics talking about Ford becoming a tech company. It is ford that put together the pizza tracker for this vehicle. If you set those expectations, then be prepared to deal with the fallout when you fail miserably to meet them.

I still have no idea what stage my MME is in. I have been told by my dealer it was finished on 1/14 and awaiting shipment. Then the tracker here finally updates and tells me production date of 1/22. Then the shop ford vehicle tracker says it went to production on 1/22. But my Ford Pass App is now more active with an Activate button. The more I think I know, the less confident I am at what stage in the process I am ultimately.
In our case the dealer has the most up to date visibility (information) and not the customer. We have some tools but they are not realtime and basically just give timeframes. Ask your dealer to print (scan) for you the "Vehicle Visibility" screen. I have posted it here many times, it has the latest info. Today I asked my dealer to print another one for me given the recent updates. It takes about half a day for them to send it to me. Quick enough for me, again bug them, you are the buyer.
 
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machefan

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Wasn't this supposed to be addressed before the OKTB was given?
That's the problem, we don't know to which delay he is referring to, very vague. I am going to go with what we have heard here, software calibration. Not hardware or a part.
 
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Rocky29670

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you know what bothers me is that they set the expectation. If they didn't provide that much information, I might not care that much. But it was the old ceo of ford I heard on Freakanomics talking about Ford becoming a tech company. It is ford that put together the pizza tracker for this vehicle. If you set those expectations, then be prepared to deal with the fallout when you fail miserably to meet them.

I still have no idea what stage my MME is in. I have been told by my dealer it was finished on 1/14 and awaiting shipment. Then the tracker here finally updates and tells me production date of 1/22. Then the shop ford vehicle tracker says it went to production on 1/22. But my Ford Pass App is now more active with an Activate button. The more I think I know, the less confident I am at what stage in the process I am ultimately.
I think I speak a little Ford vagueness now. Your car started on the 14th and was finished on the 22nd. By 2/1 you should get an email saying it's complete and awaiting shipment. A few days later you'll get notice that it's shipped.
 

kdryden99

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Based on stating “tools installed with overseas support”... thinking it could potentially be related to automated assembly or automated QC. For example, misconfigured inspection settings could have let a tolerance of something escape if no further inspection point existed.

I trust Ford to get this right and of course if it was Tesla the fix would be a wooden block taped somewhere behind a body panel they hoped we would never see.
It actually sounds like they installed something but it wasnt done properly because they werent able to have the proper oversight while doing it i.e. a part that was supplied by an overseas tier 1 which normally would be supervised by the tier 1 engineer but due to travel restrictions they had to change their methods of working and to make sure it was done properly they sent sample cars to KC for a final inspection
 

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