Ford marketing idea - hit the road

MNAce

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With the MME nearing prime time, it’d be great if Ford produced and published some videos of it being driven ‘out in the wild.’ Nothing flashy or over-produced, in fact, as organic as possible would probably be best. But show a long multi-state trip. Show a medium distance day trip with the car coasting back home with low battery. What’s it like to load the kids into ... ? Independent vloggers will start doing this on day 1 of release, so why not get ahead of it and whet some appetites?
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JamieGeek

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Did you see what they did with the Fiesta a few years ago?

They did a road rally type thing where they got a bunch of youtuber's (think of the Fiesta's target market) to take road trips in the "new" (at the time) Fiesta.

ah here is a description of the "Fiesta Movement":
https://hbr.org/2010/01/ford-recently-wrapped-the-firs
 

jhalkias

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I think someone from here first posted to it, but I really enjoy Kyle’s road trips and reviews on outofspec motoring. I’m really curious to see him take a MME on a road trip. Of course, I want to take one on a road trip too.
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