Mach-Lee
Well-Known Member
- First Name
- Lee
- Joined
- Jul 16, 2021
- Threads
- 203
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- 7,730
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- 15,307
- Location
- Wisconsin
- Vehicles
- 2022 Mach-E Premium AWD
- Occupation
- Sci/Eng
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- #1
I think this deserves it's own new topic. Ford has decided to apply the 2023.5 BlueCruise pricing scheme to everyone (2021-2023's) seeking a renewal after their initial 3-year subscription expires. Source is this post in another topic:
As stated, things work a little differently for Job 1 2021 Mach-E's, which weren't delivered with functional BlueCruise. I believe they got a free 1-year trial starting when the feature was installed, and will have an opportunity to buy an additional 3 years for $600 to provide parity before the price goes up to $800/yr for subsequent renewals.
Obviously this is a huge increase from the previously stated $200/yr subscription rate. Everyone I've talked to is angry about this and no one wants to renew at that price (I agree). Ford likely feels the positive reviews of BlueCruise 1.2 in Consumer Reports and other media outlets (such as @OutofSpecKyle Hogback challenge) warrants a huge price increase to rival Tesla Enhanced Autopilot. I don't think it's worth anywhere close to $800/yr, BlueCruise 1.2 still has issues, constant dropouts on curves, very limited coverage, and uses outdated hardware (EyeQ4) designed in 2015. It is much less sophisticated than Tesla Enhanced Autopilot, which has many times more processing power and can automatically change lanes with no user input, take interchanges, and merge onto freeways.
I think an increase from $200/yr to $250/yr for BlueCruise 1.2 would be fair and reasonable, $800/yr is way too much for a Level 2 ADAS. Most people do not want to pay more than $20/month for it.
As stated, things work a little differently for Job 1 2021 Mach-E's, which weren't delivered with functional BlueCruise. I believe they got a free 1-year trial starting when the feature was installed, and will have an opportunity to buy an additional 3 years for $600 to provide parity before the price goes up to $800/yr for subsequent renewals.
Obviously this is a huge increase from the previously stated $200/yr subscription rate. Everyone I've talked to is angry about this and no one wants to renew at that price (I agree). Ford likely feels the positive reviews of BlueCruise 1.2 in Consumer Reports and other media outlets (such as @OutofSpecKyle Hogback challenge) warrants a huge price increase to rival Tesla Enhanced Autopilot. I don't think it's worth anywhere close to $800/yr, BlueCruise 1.2 still has issues, constant dropouts on curves, very limited coverage, and uses outdated hardware (EyeQ4) designed in 2015. It is much less sophisticated than Tesla Enhanced Autopilot, which has many times more processing power and can automatically change lanes with no user input, take interchanges, and merge onto freeways.
I think an increase from $200/yr to $250/yr for BlueCruise 1.2 would be fair and reasonable, $800/yr is way too much for a Level 2 ADAS. Most people do not want to pay more than $20/month for it.
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