SSman

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Ford Mustang Mach-E: Dealers Snubbed In Favor Of Online Ordering
Nearly all reservations so far have been made online.
Eric Loveday
ford-mustang-mach-e.jpg


Reports are suggesting that almost nobody (at least in the Southern California region) is ordering the Ford Mustang Mach-E from dealers. No surprise there, since visiting dealerships can be a pain. Almost all reservations to date have been made online through Ford's website. This follows Tesla's model of online orders being the primary method of choice for buyers of Tesla's electric cars. This is especially true for Tesla's newer vehicles like the Model 3 and Model Y.

According to CarsDirect:
A bulletin to Southern California Ford dealers reviewed by CarsDirect reveals that nearly every reservation for the 2021 Ford Mustang Mach-E is being made online in the SoCal region.
Also of interest are Mach-E reservation counts in Ford's Los Angeles marketing region, which were also divulged in the bulletin.
Galpin Ford in Van Nuys leads the pack with 97 reservations at present. Other top dealers in the region include Tuttle-Click Ford in Irvine (78), Santa Monica Ford (72), and South Bay Ford in Torrance (63).
According to Ford, just 92 out of 1,712 reservations in the SoCalregion were made at dealerships. The rest were made online.

Favoring online ordering isn't really a surprise to us though. First of all, there are no Mach-Es at dealerships to go check out, so what would be the point in driving to a dealer to place an order. Secondly, many electric car buyers have shown a preference to place orders online. Lastly, let's remember that an order, in this case, is really just a refundable deposit ($500) at this point in time.

In regards to which versions of the Mach-E most SoCal reservation holders are choosing, the breakdown is as follows:
  • 80% were for the optional extended range battery
  • 55% were for all-wheel-drive
  • 30% opted for the sportier GT trim
We've included some of the information on how reserving a Mach-E works from Ford's website below. You can read it in its entirety here.
Reservation.
You may be able to configure a Ford Mustang Mach-E vehicle (the “Vehicle”) through the Reservation Process (“Reservation”). By completing the Reservation Process, you are not ordering or purchasing a vehicle. The Reservation Process allows you to configure a Vehicle and pay the Reservation Deposit (“Reservation Deposit”) to Ford. Participation in the Program does not guarantee you vehicle delivery. You must contact a Dealer to discuss final transaction pricing, arrange any necessary financing, and complete your purchase of the Vehicle. Your Reservation does not guarantee a set price for the Vehicle. The Dealer sets the Vehicle price, which may differ from the MSRP. Unless otherwise indicated, MSRP is the manufacturer suggested retail price and does not include destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included.

Reservation Process.
In order to complete the Reservation Process, you will be required to (1) create and/or login to your Ford account, (2) submit certain information to Ford, and (3) pay a refundable Reservation Deposit of $500 to Ford. Ford will hold Reservation Deposits and will not pay interest on Reservation Deposits. Any interest earned on the account will be the sole property of Ford.

Vehicle Specifications, Configuration and Battery Range.
You understand that we may not have completed the development of the Vehicle or begun manufacturing the Vehicle at the time of your Reservation. By agreeing to these Terms, you represent and warrant to us that you understand that the Vehicle configuration may change prior to execution of a sales agreement between you and a Dealer.

No Purchase Requirement.
The Program does not require you to complete a vehicle purchase, finance, or lease contract. If you change your mind before you have entered into a contract with your Dealer, you may cancel your Reservation
 

jksu

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anyone know if galpin in van nuys plans to charge an adm (mark up)?

i haven’t heard back from star ford in glendale but am willing to drive a bit further to van nuys if galpin is a no-adm dealer.
 

eager2own

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Interesting, but I don't see how people placing order online (with a selection of specific dealership) shows "snubbing" of dealers. It shows a preference for ordering online versus physically in person for a car that isn't available to see or test drive anyway -- I guess nobody should be surprised.
 

timbop

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Interesting, but I don't see how people placing order online (with a selection of specific dealership) shows "snubbing" of dealers. It shows a preference for ordering online versus physically in person for a car that isn't available to see or test drive anyway -- I guess nobody should be surprised.
Exactly. Slanted journalism for sure. People followed the reservation process laid out by ford, and zero actual orders will ever be placed directly with ford. At first I thought the author was too lazy, but the buried referenced to the actual process shows it was intentional. The headline is all that many will read, and even those that do read it might miss the hidden distinction.
 

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On a lighter note: I'm curious what proportion of all us orders that 1700 in socal represents? If it's around 10%, then our assumption about reservation numbers being sequential is probably correct.
 
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We had an option to order by visiting a Ford dealer? I thought we couldn't order yet, only reserve a place in line...

Any stats of source of orders are meaningless until the vehicle is in dealer lots.
 

dbsb3233

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This article is conflating ORDERING with RESERVING a spot in the worldwide line. Totally different things.

I don't think it's even possible to have an actual order in yet.
 

timbop

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This article is conflating ORDERING with RESERVING a spot in the worldwide line. Totally different things.

I don't think it's even possible to have an actual order in yet.
Exactly, but I think it's an intentional hit piece by a teslarati
 
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anyone know if galpin in van nuys plans to charge an adm (mark up)?

i haven’t heard back from star ford in glendale but am willing to drive a bit further to van nuys if galpin is a no-adm dealer.
I debated Star because they've serviced my Mustang in the past, but my girlfriend and I have had nice experiences with Galpin. I reserved through them, hoping to get similar treatment.
 
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