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FORD’S ‘MOTHER OF ALL ROAD TRIPS’ TESTS BLUECRUISE HANDS-FREE DRIVING AHEAD OF OVER-THE-AIR PUSH TO F-150, MUSTANG MACH-E




APR 14, 2021 | DEARBORN, MICH.
  • Following 500,000 miles of development testing, Ford embarked on a 110,000-mile “Mother of All Road Trips” across the United States and Canada to prove out BlueCruise hands-free highway driving technology in a wide range of driving and weather conditions
  • 2021 Ford F-150 and 2021 Mustang Mach-E vehicles equipped with the available Ford Co-Pilot360™ Active 2.0 Prep Package can receive BlueCruise later this year through over-the-air software update.
  • BlueCruise will give drivers the comfort and confidence of hands-free driving on prequalified sections of divided highways called Hands-Free Blue Zones that make up more than 100,000 miles of North American roads
  • Additional Ford vehicles to receive BlueCruise technology in coming years as Ford continues to add additional highways and deliver new hands-free driving capabilities to F-150, Mustang Mach-E and more
DEARBORN, Mich., April 14, 2021 – Ford will begin offering its new BlueCruise hands-free highway driving system to customers later this year after 500,000 miles of development testing and fine-tuning the technology on a journey across the United States and Canada.

Last year, Ford sent a fleet of 10 test vehicles – five F-150 pickups and five all-electric Mustang Mach-E SUVs – to complete what test drivers dubbed the “Mother of All Road Trips.” The trek covered more than 110,000 miles through 37 states and five Canadian provinces to challenge BlueCruise against a wide range of road, weather and traffic conditions.

“There are highway intricacies and driving conditions that you simply cannot replicate in a lab,” said Hau Thai-Tang, Ford chief product platform and operations officer. “Sending these vehicles out for real-world driving experience is just one of many ways we ensured that BlueCruise technology offers confidence and convenience for drivers all across the continent.”

Via over-the-air software updates, BlueCruise will be offered later this year on 2021 F-150 and 2021 Mustang Mach-E models equipped with the available Ford Co-Pilot360™ Active 2.0 Prep Package. Over-the-air software updates allow owners of select Ford vehicles to update software from the convenience of their own garage.

Ford is targeting to sell more than 100,000 vehicles equipped with BlueCruise in the first year, based on company sales and take-rate projections.

Mother of All Road Trips becomes the ultimate Ford test drive
All 10 test vehicles – one departing from Palo Alto, California, the others from Dearborn, Michigan – spent much of last November and December winding their way across the United States and Canada. Test drivers searched for every conceivable road condition and highway driving scenario, monitoring the system’s performance, collecting data and highlighting areas where improvements could be made.

The trip marked the final leg of a development process that ran up more than a half-million miles in a series of shorter test drives, each designed to evaluate a specific aspect of BlueCruise. As real-world validation of those earlier tests, road trip enabled the system to scan for variances in road signage, lane markings, exit ramps, traffic patterns and weather.

“I drive long-distance quite often, whether out to Boston or down to Florida to visit family or friends, and usually I mentally tire out on drives that far,” said Alexandra Taylor, BlueCruise feature development engineer, who logged more than 3,000 miles in an F-150 on the trek. “The one thing that became clear is that, when using BlueCruise, long drives aren’t nearly as mentally taxing to me.”

Taylor and fellow BlueCruise engineer Shruti Gotadki set out on an eight-day journey that wound through the southeast United States, targeting driving differences between Jacksonville, Louisville, Atlanta and other major urban areas.

Back at the Ford lab, driver-assist technology supervisor Justin Teems monitored the progress of the entire fleet, corralling important data that will help shape BlueCruise driving experience in the months and years ahead.

“It was like mission control,” Teems said. “We really wanted to push BlueCruise to its limits. Every state builds roads a little differently. When you include factors like lane line degradation, weather and construction, building a hands-free driving system becomes extremely complex. Those complexities are why Ford has the best team of engineers in the world working on it.”

BlueCruise, the evolution of Ford Co-Pilot360 Technology
Using both advanced camera and radar-sensing technologies and building upon Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering and Speed Sign Recognition, BlueCruise adds a new level of convenience for drivers with vehicles equipped with Ford Co-Pilot360 Technology. The feature allows a driver to operate truly hands-free on prequalified sections of divided highways called Hands-Free Blue Zones. A driver-facing camera in the instrument cluster monitors eye gaze and head position to help ensure the driver’s eyes remain on the road.

Currently, more than 100,000 miles of highways across North America are dedicated Hands-Free Blue Zones in the Ford GPS mapping system. BlueCruise uses blue lighting on the digital instrument cluster to indicate when the vehicle is in a hands-free zone.

In addition to the full hands-free mode, equipped vehicles will also feature Lane Centering mode. Lane Centering works on most roads with lane lines and can help keep the vehicle centered in its lane but requires drivers to keep their hands on the steering wheel. In either mode, a visual prompt on the instrument cluster notifies drivers when they need to return their attention to the road or resume control of the vehicle.

BlueCruise is an SAE Level 2 driver-assist technology, similar to Tesla Autopilot but with the advantage of offering a true hands-free driving experience while in Hands-Free Mode that does not require a driver’s hands to stay in contact with the steering wheel, unless prompted by vehicle alerts.

And unlike other approaches – such as GM’s Super Cruise, which uses red and green lighting, or Tesla’s Autopilot, which requires a driver keep their hands on the steering wheel – BlueCruise communicates with drivers in different ways. The instrument cluster transitions to communicate that the feature is in Hands-Free mode through text and blue lighting cues, effective even for those with color blindness.

More highways and features to come
Beyond the 2021 F-150 and 2021 Mustang Mach-E, additional Ford vehicles will also receive BlueCruise hands-free driving technology, while current owners continue to receive over-the-air software updates to add new features and capabilities in the coming years.

Future enhancements are planned to include Lane Change Assist that will let the vehicle change lanes with just a tap of the turn signal indicator, and Predictive Speed Assist that will adjust vehicle speed for road curves, roundabouts and more.

Ford also plans to offer regular mapping updates for the technology to recognize changes plus thousands of miles of planned new road additions.

Affordable hands-free highway driving technology
2021 F-150 and 2021 Mustang Mach-E customers will be able to purchase BlueCruise software – including a three-year service period – for $600 in the second half of 2021, when it’s ready to launch. Hardware pricing varies by vehicle.

For F-150, BlueCruise is available as a part of the Ford Co-Pilot 360 Active 2.0 package for a total of $1,595 – $600 for the software and $995 for the hardware. The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models.

For Mustang Mach-E, BlueCruise comes standard on CA Route 1, Premium and First Edition variants. It’s an available package on the Select trim for $3,200 – $ 600 for the software and $2,600 for the rest of the package – as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.
First, let me say that I love my Mach-E. However, it gives me pause to think that Blue Cruise will be brought to us by the same company that gave us the Ford Pass app. Would you trust your life to Ford Pass?
 


macchiaz-o

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First, let me say that I love my Mach-E. However, it gives me pause to think that Blue Cruise will be brought to us by the same company that gave us the Ford Pass app. Would you trust your life to Ford Pass?

General Electric brought us dishwashers that might short and catch fires to our homes.

Would you trust your life to their medical equipment or planes using their jet engines?

I don't understand your hesitation.
 

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I’ve read a ton on this car and never saw a thing about there being a subscription until today.

Feeling like there bait that’s been tossed around for awhile
it's been public knowledge for a very, very long time
 

macchiaz-o

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I’ve read a ton on this car and never saw a thing about there being a subscription until today.

Feeling like there bait that’s been tossed around for awhile
it's been public knowledge for a very, very long time
True. @deadduck, we've got a list of Mach-E related press releases if you'd like to learn more. The releases from 6/18/2020 and 10/30/2020 are probably most germane.

https://www.macheforum.com/site/threads/fords-mustang-mach-e-press-releases-all-of-them.866/
 

Jimrpa

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I’m still waiting for Ford to publish a readable map so we can see where BlueCruise will be available.
 

BadgerGreg

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Wow, some of those roads look like they are off roading they are bouncing so much.
Much of that coverage was on Michigan highways, so, yes, that is the equivalent of off-roading.
 
OP
OP
ChasingCoral

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I’m still waiting for Ford to publish a readable map so we can see where BlueCruise will be available.
We all are.
 

mixduptransistor

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Just call it Autopilot
I think a particular group of lawyers from Fremont, California might have an objection to that

Stellantis - ??
RAM CRUISE

I thought someone posted earlier that BlueCruise and superCruise were using different maps?
They certainly are. Ford and GM are doing their own scanning, it's not third party mapping data well, the mapping data they start with my be third party from TomTom or Garmin or the like, but then they do their own thing with it--the "supported highways" map probably will be very close, but there is bound to be some variation in the routes each company chooses to map

First, let me say that I love my Mach-E. However, it gives me pause to think that Blue Cruise will be brought to us by the same company that gave us the Ford Pass app. Would you trust your life to Ford Pass?
All jokes aside, and the obvious "they're different teams" response, Tesla has very slick mobile apps and APIs and entertainment but their FSD/Autopilot has killed people. Ford on the other hand is very competent at building cars, and is new to the ancillary technology like cloud services and mobile apps. Honestly I would trust Ford's system, because they've been building cars for 100+ years, building cruise control systems for however many years, sell however many millions of cars, and understand all of the weird edge cases and gotchas that Tesla most definitely doesn't
 

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General Electric brought us dishwashers that might short and catch fires to our homes.

Would you trust your life to their medical equipment or planes using their jet engines?

I don't understand your hesitation.
Yeah, fair point. But.... it’s kinda also a fair point that maybe we oughta be a little concerned that the same company that produced the shitty FordPass (and Ford.com, and let’s not forget all the bugs with the MME software) is producing this highway mapping. Ford hasn’t proven to be exactly careful or nimble with any of its software development.
 

GoGoGadgetMachE

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Yeah, fair point. But.... it’s kinda also a fair point that maybe we oughta be a little concerned that the same company that produced the shitty FordPass (and Ford.com, and let’s not forget all the bugs with the MME software) is producing this highway mapping. Ford hasn’t proven to be exactly careful or nimble with any of its software development.
nope, not a fair point.
 

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Has anybody found a zoomable map yet? At first I was thinking this was only going to cover the interstates, but it looks like maaaaaybe it might cover my highway commute through town?! There is a very encouraging blue blur where Wichita is. :)
No zoomable map, but I see a blue line running southeast out of Buffalo toward Pennsylvania and then ending, not in the direction of any interstate. This can only be US-219, an expressway.
Sponsored

 
 




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