Ford US Sales Grow Double the Industry Pace in 2024, Led by Trucks, Hybrids, EVs (Including Mach-E: 51,745 Sold in 2024)

[ChasingCoral]

Mach-E sales totaled 51,745 units in 2024, up 26.9% over 2023 annual sales.


FORD U.S. RETAIL SALES GROW AT DOUBLE THE INDUSTRY PACE IN 2024, LED BY TRUCKS, HYBRIDS, ELECTRIC VEHICLES AND LINCOLN
JAN 3, 2025 | DEARBORN

• Ford Motor Company U.S. retail sales gain 17% in Q4, driving full-year 2024 retail gains of 6% - twice the rate of the estimated overall retail industry
• Total Ford electrified vehicle sales (hybrid, plug-in hybrid and electric) hit a record 285,291 this year – up 38%, outselling GM and Stellantis’ electrified vehicles for the full year
• Ford No. 1 in hybrid trucks with an estimated 76% segment share and No. 2 U.S. electric vehicle brand
• F-Series remains America’s best-selling truck for 48th straight year
• Lincoln delivers best annual retail sales in 17 years
• Ford Pro Intelligence software platform subscriptions, based on end-of-quarter estimates, up about 27% year-over-year

DEARBORN, Mich., Jan. 3, 2025 – The Ford Motor Company strategy of offering customers a variety of powertrains and vehicle types helped Ford grow retail sales 6% in 2024, double the estimated rate of the broader industry. Fourth quarter retail sales growth was even stronger at 17%, led by a 25% retail gain in F-Series.

The Ford F-Series best illustrates the company’s Freedom of Choice strategy with gas, diesel, hybrid and electric models. All of these F-Series versions saw year-over-year sales growth in the final month of 2024. No other truck manufacturer in the industry offers customers this choice of powertrains.Total F-Series Q4 sales were up 21% to end the year as America’s best-selling truck for the 48th straight year.

Ford total Q4 sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry – as well as the retail – with a total estimated industry sales increase of 2% for 2024, expanding its market share.

Entering 2025, Ford bolstered its vehicle inventory to help offset the impact of expected supply reductions during plant changeovers for key product launches, including the new Expedition, Navigator and Bronco. The move reflects Ford’s strategy to keep its product lineup among the freshest in the industry for customers and dealers.

Ford’s Electrified Vehicles Set New Records
Customers favored Ford’s electrified vehicles in 2024, driving growth and setting record sales for the year. With 285,291 electrified vehicles sold (HEV, PHEV and electric), sales were up 38% in 2024 over a year ago, exceeding the sales of GM and Stellantis.

Ford’s Power Promise, a program which includes a complimentary home charger with standard installation at no extra charge and access to a 24/7 Ford advisor for electric vehicle support, helped boost Ford electric vehicle sales in Q4 to a new best-ever electric vehicle sales record with 30,176 electric vehicles sold. With the success of the program, Ford is extending the Ford Power Promise complimentary home charger and standard installation into the new year to build on the momentum of record sales growth. In 2024, each of Ford’s electric vehicles set new sales records, with Mustang Mach-E sales totaling 51,745 – up 27%; F-150 Lightning sales totaling 33,510 – up 39% and E-Transit sales of 12,610 – up 64%. For the quarter, Mustang Mach-E posted its best-ever quarterly sales result with 16,119 vehicles sold, making it America’s best-selling electric SUV behind only Tesla’s Model Y in 2024.

Hybrid powertrains increased Ford’s total electrified vehicles on record 2024 sales of 187,426 hybrid vehicles – up 40% over 2023. Hybrid strength came from a record surge in hybrid truck sales, with F-150 hybrid finishing the year as America’s best-selling hybrid truck on sales of 73,845 trucks – up 47%. Second only to the F-150, Maverick hybrid established a new sales record on sales of 68,752 – up 31%.

Strong Bronco, Expedition Sales; Explorer – America’s Best-Selling Three-Row SUV
For the year, Ford Explorer sales totaled 194,094 SUVs making it America’s best-selling three-row SUV. Sales of Ford’s Expedition were up 6% on sales of 78,035, with the all-new Expedition ready to launch in Q1 of 2025.

For the year, overall Ford SUV sales totaled 771,042; Bronco family totaled 233,873 for the year with a strong year-end performance with Q4 sales up 38% on 62,568 Broncos and Bronco Sports sold.

Ford Pro Vehicles, Intelligence Software Sales Up
Sales of Ford’s Super Duty pickups accelerated in Q4 with a 30% gain over a year ago. For the year, sales of Super Duty were up 14% compared to 2023.
Ford’s full-size vans accounted for about half of the full-size van segment in 2024 making it 46 consecutive years as a leader in the commercial van segment.
As America’s No. 1-selling van, Transit sales totaled 152,738 vans in 2024 – up 18% over 2023. Q4 Transit sales were up 24% on sales of 38,457 vans.

Ford was No. 1 in commercial vehicle sales based on the most recent registration data through October. Ford U.S. Class 1 – 7 commercial truck and van share grew to 41.2%, up 1.5 percentage points compared with the same period last year.

The Ford Pro Intelligence software platform now has approximately 649,000 active subscriptions, based on end-of-quarter estimates, up about 27% year-over-year.

Customer usage of BlueCruise, Ford’s hands-free highway driving technology, continues to grow. By the end of 2024, customer usage reached 300 million cumulative hands-free highway miles driven across Ford and Lincoln. The new BlueCruise 1.4 version of software, with improved hands-free highway driving experience, will ship on the new 2025 F-150, 2025 Expedition and 2025 Lincoln Navigator. Meanwhile, BlueCruise 1.5 with Automatic Lane Change will ship on the 2025 Mustang Mach-E.

Lincoln Achieves Best Retail Sales in 17 Years
Lincoln sales continued to expand into the fourth quarter with sales up 35% on the strength of the all-new Nautilus and ’25MY Aviator. For the year, Lincoln sales were up 28% on sales of 104,823. Lincoln achieved its best annual retail sales results since 2007.

Nautilus sales were up 88% in Q4 on total sales of 10,241, making it Lincoln’s best-selling vehicle. For the year, Nautilus sales climbed 50% on sales of 36,544 – 39 percent were the hybrid model.

Q4 sales of the new ’25MY Aviator increased 32% on sales of 7,778. For the year, Aviator sales totaled 25,235 SUVs – up 62% over a year ago.

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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[TheSteelRider]

• Total Ford electrified vehicle sales (hybrid, plug-in hybrid and electric) hit a record 285,291 this year – up 38%, outselling GM and Stellantis’ electrified vehicles for the full year
• Ford No. 1 in hybrid trucks with an estimated 76% segment share and No. 2 U.S. electric vehicle brand

This is great! I think Ford's pivot to hybridization is probably the correct strategy, in particular for the F-150. These numbers seem to help confirm the strategy as being the correct approach for now (at least until technology improves).

 

[ChasingCoral]

This is great! I think Ford's pivot to hybridization is probably the correct strategy, in particular for the F-150. These numbers seem to help confirm the strategy as being the correct approach for now (at least until technology improves).

Let's not forget record BEV sales too!
"Customers favored Ford’s electrified vehicles in 2024, driving growth and setting record sales for the year. With 285,291 electrified vehicles sold (HEV, PHEV and electric), sales were up 38% in 2024 over a year ago, exceeding the sales of GM and Stellantis."

 

[MellowJohnny]

Soooo...EVs *aren't* dead? I though "nobody" wanted them?

Kinda puts a dent in that narrative

 

[Sikkun]

Soooo...EVs *aren't* dead? I though "nobody" wanted them?

Kinda puts a dent in that narrative

0% interest and suddenly people start wanting them.

 

[luckie]

0% interest and suddenly people start wanting them.

Not wrong, but on the other hand, the Mach-e has been best selling EV almost every quarter since its release (among the new players).

 

[RangersMachE]

I live about 5 miles for the $5.5 billion Blue Oval SK battery plant. The plant a joint venture of Ford and South Korea. Hyundai and Kia are pushing forward with several plug in models. This is good news for all EVs and the auto industry at large. As a new EV purchaser I am asked why? I just ask them do they still use a drill with a cord? Progress has to start somewhere, good to Ford is in the mix with progress.

 

[GreaseMonkey]

I want ford to do well with EVs, but they need more models than the mme and f150. Not everyone is looking for a pickup or a sporty suv.

 

[User100723]

Soooo...EVs *aren't* dead? I though "nobody" wanted them?

Kinda puts a dent in that narrative

Well duh, build it and they will come* as the ol saying goes…

*fine print: also bring the price down to just slightly above affordable, and do everything you possibly can to not just get the car into the hands of the people, but also everything needed to make ownership of said car during this transitional period as easy and seamless as possible. You know, kickstarting an industry-wide partnership with the dominant competitor on a vastly superior public charging standard, offering free charging adapters to all EV owners for said charging standard, recalling and improving free but defective adaptors for free, offering free level 2 home chargers with purchase of EV, free installation of said home chargers with purchase of EV, equivalent cash payout as alternative for nomads and apartment dwellers, etc. etc. etc. Oh, and CarPlay/AA.

And possibly that all these EV freebies could just disappear next month.

No wonder people are finally coming around. Ford really be pulling all the stops to somehow get these expensive, unprofitable EVs into the hands of the masses - instead of discontinuing them after a few cycles. Only other legacy auto maker that seems to be ahead of the curve is HMG, with their NACS plugs and port relocation being fitted into all vehicles currently in production mere months after their Supercharging announcement - without waiting for a major redesign or even a minor facelift. And they weren’t even the first to sign up!

I’d like to think that despite the pricing and financial issues, HF would be proud with the direction the company is going in giving everyone an EV (BEV or HEV), kinda like what he did with Model T. Ford basically leading legacy auto into EV adoption, despite not necessarily being at the forefront technology wise or battery wise.

 

[Guss-E 2021]

I'm sorry but all that data is just noise without including information about GPM, OPM, NPBT and cash flow results. My guess is those data points are fine but I'd still like to know given all the doom and gloom about all this money Ford is losing.

And yah, shocking, you dramatically lower prices and offer 0% APR and sales do well. Grumping aside, I do like seeing the positive headlines. Ford was not alone either. GM and HMG also have good BEV news to report. Oddly the one BEV company whose leader couldn't keep his nose out of politics didn't fare so well. It shall remain nameless but I can tell you it sells a rolling refrigerator that is no longer selling

 

[zvez]

0% interest and suddenly people start wanting them.

0% financing for maches has been around a couple years, Financed my23 at 0%. And my 21 I financed at 1.9%. But the pricing has improved drastically. Basically the GTPE I paid 67k for in 23 is now available for $58k

 

[Herbknowsit]

Well duh, build it and they will come* as the ol saying goes…

*fine print: also bring the price down to just slightly above affordable, and do everything you possibly can to not just get the car into the hands of the people, but also everything needed to make ownership of said car during this transitional period as easy and seamless as possible. You know, kickstarting an industry-wide partnership with the dominant competitor on a vastly superior public charging standard, offering free charging adapters to all EV owners for said charging standard, recalling and improving free but defective adaptors for free, offering free level 2 home chargers with purchase of EV, free installation of said home chargers with purchase of EV, equivalent cash payout as alternative for nomads and apartment dwellers, etc. etc. etc. Oh, and CarPlay/AA.

And possibly that all these EV freebies could just disappear next month.

No wonder people are finally coming around. Ford really be pulling all the stops to somehow get these expensive, unprofitable EVs into the hands of the masses - instead of discontinuing them after a few cycles. Only other legacy auto maker that seems to be ahead of the curve is HMG, with their NACS plugs and port relocation being fitted into all vehicles currently in production mere months after their Supercharging announcement - without waiting for a major redesign or even a minor facelift. And they weren’t even the first to sign up!

I’d like to think that despite the pricing and financial issues, HF would be proud with the direction the company is going in giving everyone an EV (BEV or HEV), kinda like what he did with Model T. Ford basically leading legacy auto into EV adoption, despite not necessarily being at the forefront technology wise or battery wise.

There is more merit in “drive one and you’ll see and want “ than just continuing to build EV’s. It starts (and often ends) at the dealerships who at this juncture are afraid EV’s are gonna kill their service department. If I were Ford I’d adopt a Geek Squad approach to upsell consumer services and show dealers that people will gladly pay to have high tech wrinkles smoothed out.

 

[Herbknowsit]

Well duh, build it and they will come* as the ol saying goes…

*fine print: also bring the price down to just slightly above affordable, and do everything you possibly can to not just get the car into the hands of the people, but also everything needed to make ownership of said car during this transitional period as easy and seamless as possible. You know, kickstarting an industry-wide partnership with the dominant competitor on a vastly superior public charging standard, offering free charging adapters to all EV owners for said charging standard, recalling and improving free but defective adaptors for free, offering free level 2 home chargers with purchase of EV, free installation of said home chargers with purchase of EV, equivalent cash payout as alternative for nomads and apartment dwellers, etc. etc. etc. Oh, and CarPlay/AA.

And possibly that all these EV freebies could just disappear next month.

No wonder people are finally coming around. Ford really be pulling all the stops to somehow get these expensive, unprofitable EVs into the hands of the masses - instead of discontinuing them after a few cycles. Only other legacy auto maker that seems to be ahead of the curve is HMG, with their NACS plugs and port relocation being fitted into all vehicles currently in production mere months after their Supercharging announcement - without waiting for a major redesign or even a minor facelift. And they weren’t even the first to sign up!

I’d like to think that despite the pricing and financial issues, HF would be proud with the direction the company is going in giving everyone an EV (BEV or HEV), kinda like what he did with Model T. Ford basically leading legacy auto into EV adoption, despite not necessarily being at the forefront technology wise or battery wise.

There is more merit in “drive one and you’ll see and want “ than just continuing to build EV’s. It

 

[dbsb3233]

Let's not forget record BEV sales too!
"Customers favored Ford’s electrified vehicles in 2024, driving growth and setting record sales for the year. With 285,291 electrified vehicles sold (HEV, PHEV and electric), sales were up 38% in 2024 over a year ago, exceeding the sales of GM and Stellantis."

If every year isn't a "record" for electrified vehicle sales this decade, something is wrong, given the tilting of the playing field toward EVs. I know it just PR for them to use that word, but it rings a little hollow in itself. It's the rate of increase vs expectations that's more telling.

Of course, until they can make their BEVs profitable, One has to wonder whether making and selling more of them is even a good thing yet.

 

[charl-E]

There is more merit in “drive one and you’ll see and want “ than just continuing to build EV’s. It starts (and often ends) at the dealerships who at this juncture are afraid EV’s are gonna kill their service department. If I were Ford I’d adopt a Geek Squad approach to upsell consumer services and show dealers that people will gladly pay to have high tech wrinkles smoothed out.

I bought my Mach e and had a young man probably less than 25 years give me a run down on the car while sitting in the parking lot. I asked about the Blue Cruise, but he had never used it. He was able to figure out how to activate it. It was like a 5-10 minute run down, and basically you can figure it out vibe. However, less than a week later we were at a GMC dealership where my husband bought a GMC Denali EV, and they told us their tech guy was going to spend at least 45 minutes to an hour teaching us about the truck. While the financing guy was doing their thing we were out learning a lot about the truck with a very pleasant young man. Yes we could have figured out the tech on our own, but it was really fun having him help out. He was enthusiastic about the truck, tech, and Super Cruise. He had us out on the freeway using it that day. He gave us helpful tips about many things, so we were not having to YouTube videos on “how to.” Every time I have been to my Ford dealership there are 4-5 technicians crammed in a tiny office not really doing anything. It would be nice to have someone at Ford like the GMC tech guy.

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