Free Charging Sucks! Article: Here's Why Free Electric Car Charging Should be Banned

Kamuelaflyer

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From “Inside EVs”. I tend to agree, discuss away.

https://insideevs.com/features/645302/free-electric-vehicle-charging-sucks/

Here's Why Free Electric Car Charging Should be Banned
It's ruining the public EV charging experience.

Jan 31, 2023 at 3:55pm ET

By: Tom Moloughney

Nearly every non-Tesla electric vehicle sold in the US today comes with some variation of a free charging offer than can be redeemed on a specific public EV charging network. The offers range from three years of free unlimited charging all the way down to two complimentary free charging sessions.

These free charging plans, especially the ones that offer unlimited free charging, are beginning to strain the already inadequate and often unreliable DC fast charging networks across the United States.

A recent study by S&P Global Mobility indicated that public charging stations need to quadruple by 2025 to accommodate the expected increase in electric vehicles on the road by then. However, even that won't be enough if automakers continue to offer unlimited free charging plans as an incentive to buy or lease the company's electric offerings.

The big problem with these unlimited free charging programs is they incentivize people that can charge at home to not do so, but to use public infrastructure instead. Additionally, because these owners are using the DC fast chargers for all of their regular charging needs, they are much more likely to charge to 100% so they don't have to come back to the station too soon.

EV owners using public chargers on long drives typically won't often charge past 80%, because the charging rate slows down drastically once the vehicle exceeds 80% state of charge. They know it's more efficient to unplug and continue the journey, rather than to stay and charge slowly.


However, those charging up for their weekly driving needs are much more likely to stay until the vehicle is 100% charged, like filling up a gas tank until the pump shuts off. That ties up the chargers for longer periods of time. Some EVs actually take longer to charge from 80% to 100% than they do from 20% to 80%. Therefore, the car is often plugged into the charger for more than double the time that it would be if it was unplugged at 80%.

Many of the people occupying the DC fast charge plugs for long periods live within a few miles of the station and have the ability to charge their EVs at home, but they don't because they were offered free, unlimited charging when they purchased or leased the EV.

Now that EVs are growing in popularity, the DC fast charging stations are getting overwhelmed by the number of people redeeming the free charging perks. Lines are forming, stations are full and people that actually need to charge to continue driving on a road trip are having to wait before they can even plug in.

Plus, people that don't have access to home charging are finding the difficulties of getting an available, working fast charger so cumbersome that it's ruining their electric vehicle experience.


Electric vehicle infrastructure already has enough challenges without free unlimited charging programs straining the networks further. There simply aren't nearly enough charging station sites and those in service don't have enough individual stations and quite often have broken chargers.

Manufacturers need to pivot away from offering unlimited free charging, and they need to do so quickly. Tesla used to offer unlimited free Supercharging but ended that practice in 2018 after asking customers not to abuse the perk and only use Superchargers on road trips. The company occasionally brings back a short-term limited free charging offer to incentive sales, but the unlimited free charging perk that used to come standard was eliminated.

But Tesla is in a totally different position than all of the other companies because it owns and operates its proprietary network of high-speed DC fast chargers. Tesla can add new sites based entirely on where its sales dictate the need, and it also installs more chargers per location than any other network, which in itself, increases accessibility. If the company would have continued its free unlimited Supercharging offer, it too would be experiencing severe overcrowding issues across the network.

Tesla has stated for a while that it will open up its network to EVs from other manufacturers, and when that happens it will likely help relieve the overcrowding stress we're beginning to see, but that hasn't happened yet.

Currently, there are free charging programs offered by various EV manufacturers on the Electrify America and EVgo networks. We'd like to see manufacturers pivot from these free charging programs and offer customers different incentives.

General Motors has a better strategy in our opinion: They offer a choice. They do offer Bolt EV and Bolt EUV owners a $500 charging credit on the EVgo network, but customers don't have to accept that. Instead, they can opt to have GM pick up the installation costs for a standard installation (up to $1,250) of home charging equipment, performed by installation partner, Qmerit.

That's a much better approach. Incentivise home charging for those that can install a charger at home, but for those that can't, offer them a limited amount of free public charging. Offering a set number of kWh or dollar amount is a much better solution if a manufacturer wants to offer free charging. As long as there is a finite amount to the free charging, the customer will use the credit when they need it, and won't abuse the perk.

Other possible incentives could be to offer a reduced price for public charging over a set period, or how about just "cash on the hood" and give the customer money off the cost of the vehicle at the point of sale.

EVs are in demand and most people have to wait months after ordering one to take delivery. Free unlimited charging as a sales incentive is unnecessary and going to negatively impact future sales when current EV owners have poor public charging experiences.


Free, unlimited charging programs suck and are hurting the industry. Hopefully, the OEMs offering them will wake up and realize they aren't needed and are contributing to creating a poor customer ownership experience. It's time to end the practice now.

Agree? Disagree? We'd like to hear your thoughts in the comment section below.

Here is a list of Electrify America's DC fast-charging agreements with manufacturers that InsideEVs has previously reported on:

Full article including pictures at the link.
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Beerbronco

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Many of the people occupying the DC fast charge plugs for long periods live within a few miles of the station and have the ability to charge their EVs at home, but they don't because they were offered free, unlimited charging when they purchased or leased the EV.
I can see his point here. IMHO this is not a free charging issue as it is more of an entitlement issue with some people who ruin a good thing for all. I like the free Kwhs that Ford offers because for a new EV owner it has given me a low hassle way of learning how to take road trips. I charge at home exclusively unless I am traveling then I try to be aware of others and not hog the charger or leave my car parked there overnight etc.

I do like the GM model where you have an option to take advantage of another option like credit towards a home installation.
 

ctenidae

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I think this is one that market forces will/are managing. Crowded chargers makes the incentive less valuable, increasing # of chargers does, too. It's a nice thing to have (I used my 250kWh), but I don't think it's guiding anyone's car purchase choices. In the end, home charging for those who can do it will win, leaving public charging to road trips and apartment dwellers.

Of course, this is based on my own experience, only - I've only ever had to wait to charge once, when my wife beat me to the station because PaaK wouldn't unlock the damn car.
 

Chicago-E

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I completely agree with this. So often all chargers are used just so people can charge free vs being open for folks that needs the charge on the go like the are intended for. Charge at home! Im sure reliability of the equipment will improve a little with less unnecessary use
 

CompilerBreak

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The problem is my "highway" stop is usually someone's "local" stop. Yeah, it's annoying when they're full, but I'm not mad about people using what's available. The solution is more chargers, and better designed ones where you can properly queue up.

Also, "charge at home" isn't an option for everyone, I'd rather not block people out of EV ownership if they can't have a charger in their apartment or whatever.
 


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I think the title of this post is deceiving. clickbait. I charge for free at work but based on your post that's ok. I think what you should say to be more clear is "Free DC Fast Charging Sucks." Though I still like the free DC volta stations. 😂

I would agree with your statement, it was a long winded way of saying it but I think its a perk to buying a specific car. I think it will be short lived as EV adoption increases the manufacturers will no longer offer it. Tesla did it... :rolleyes:
 

RSF

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Another part of this conversation has to do with BEVs paying their fair share of the highway taxes. This issue has been discussed before. There should be no free rides, and no group should benefit while another pays. I charge at home almost exclusively, and it isn't right that I pay little into the maintenance of the highways I use. Here in NY where cars are inspected yearly, it would be simple to do a milage calculation for tax assessment. If more ICE drivers, especially those in big vehicles understood BEVs don't pay the same taxes as they do there would be more ressentiment generated.
 

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Hey all go green and promote it with free charging to get people to switch

Damn those people buying too many EVs and using their free charging and seeing it as a benefit of ev ownership!

Cmon people stop! Only charge if you fit this specific criteria we just now made up because of the charging infrastructure problem that totally does not exist if an 'opponent' of EV mentions it, but totally stop people.

oh buy more EVs it takes us all to save the dead Dino grease

Buy more EVs the grid can take it and there are tons of chargers... As long as those pesky EV owners stop using them.
 

evfinder

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I usually charge at home but on a road trip I took it was nice to have the free DC charging. I was lucky, I only had to wait a few minutes to charge at my first stop and found available chargers at the other stops on the trip. I also had free L2 charging at my hotel.

One thing to remember about free charging though is that it is also an incentive to visit places where the chargers are located. Free L2 charging in particular will pull in people to a location and since they have to hang around waiting to charge, there is a good chance they will drop some cash at the local businesses.

The down side is that it does cause chargers to get overused. I saw this in Beverly Hills. They had free charging at most of their city parking lots and as EV sales increased these became very busy and it was often difficult to find an available charger. Once they introduced a per Kilowatt hour charge and a parking fee after 2 hours unoccupied chargers became common again.
 

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One thing BMW got right was their incentive included unlimited free 30min sessions for 2 years. This prevents people from sitting at a charger for 1.5hrs to get to 100% while they trickle charge the last 10%
 

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I can see his point here. IMHO this is not a free charging issue as it is more of an entitlement issue with some people who ruin a good thing for all. I like the free Kwhs that Ford offers because for a new EV owner it has given me a low hassle way of learning how to take road trips. I charge at home exclusively unless I am traveling then I try to be aware of others and not hog the charger or leave my car parked there overnight etc.

I do like the GM model where you have an option to take advantage of another option like credit towards a home installation.
I agree with you. I love the free kWH we get. Gives you a few free charges to get familiar and then you’re off.
I’m okay with all cars coming with a few free sessions like that, especially as EVs aren’t the norm.
While it is an entitlement issue, I can’t blame them. If you told me I could charge down the street for free or pay for my own electricity and spend $2000 putting in a home charger, I’d absolutely charge for free. Many others would do the same too.
 

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Another part of this conversation has to do with BEVs paying their fair share of the highway taxes. This issue has been discussed before. There should be no free rides, and no group should benefit while another pays. I charge at home almost exclusively, and it isn't right that I pay little into the maintenance of the highways I use. Here in NY where cars are inspected yearly, it would be simple to do a milage calculation for tax assessment. If more ICE drivers, especially those in big vehicles understood BEVs don't pay the same taxes as they do there would be more ressentiment generated.
My state collects a yearly fee on EVs, PHEVs and electric motorcycles to represent what it has lost on road use fees collected through gas taxes. It also collects a tax on public charging fees. So no free ride here. I’m guessing most states no longer ignore these sources of funding roads.
 

Jax_GT

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Meh. I value my time. I haven’t used any of my free 250kwh for my MME. Not worth sitting at a local DCFC when I can go straight home and charge there.
We used about 15 of ours testing out the DCFC experience before we actually road trip.
I plan on using the rest during our next road trip. I think that’s the intent too.
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