Greedy Ford Dealers are squandering Ford's $7500 tax credit advantage over Tesla

[trutolife27]

A lot of mache that are listed for sale are not for sale. Dealers put demos up for sale and mache that is coming in case the buyer backs out. Yes, it may say there is 2,000 plus mache for sale in the united states on auto trader but really there are less than 500 for sale not counting demo models.

Somehow I know this. So again get out and hustle or order one. Supplies of items are only going to get tighter. Just like pool supplies, are suppose to be out by July.

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[Carsinmyblood]

If it were only price, I wouldn't car, It's everything else around it. The system is designed to mislead, manipulate, trick and steal from you, even if all of it might be legal.

Tesla may sell you a car with a roof that flies off but as far as I know nobody is hiding in the bushes waiting to mug you, which is exactly what it feels like in every car dealer I've ever visited.

Never my experience, 8 new cars, 2 states. Go in knowing what you want and where the guardrails are.

 

[theo1000]

I love the car, but I don't want to haggle with dealers or wait weeks for repairs.

Unfortunately you will get what you pay for. With my Audi I get the 'privilege' of paying $1000 for the 10,000 mile (Required by warranty service). I pay it because the dealer picks up the car from my house, leaves me a replacement car and delivers it back to be me spotless at my house and calls me 3 times during the day.

Now I don't expect any of this pampering from my Mach-E dealer because I'm paying $25,000 less for the Mach-E. But I do expect to pay MSRP, maybe purchase a package or 2 from the dealer and will expect a competent service department to stay available to me. I choose my dealers accordingly, not the cheapest but the most competent. And I expect to pay for this.

One of the odd things that has happened with TSLA gross service incompetance is that the entire move to eliminate dealerships has died on the tree. For a brief moment folks were interested in looking at the alternative but the disaster of TSLA service, esp. outside of the West coast, has doomed any chance of alternative models succeeding.

 

[trutolife27]

40% of Car Shoppers Willing to Pay $5000 over MSRP for a New Car
Cox Automotive study finds that people know cars are in short supply right now, and in addition to those willing to overpay, a third of buyers are just going to wait.

MAY 15, 2021

STRATOLGETTY IMAGES

• A study conducted in the last week of April found that most car shoppers have heard about the semiconductor chip shortage and are aware that it is affecting vehicle production, supply, and thus prices.
• Forty percent say they’re willing to pay 12 percent over MSRP for a new car. Given average new-car prices, that means $5000.
• Over a third of shoppers looking now say they’d wait to buy, given the high prices, and a quarter of those people say they'll buy used instead.

You already know this, but we'll say it again: car prices are climbing. A report in April showed prices were around 4 percent higher than a year before, and we've beat that news drum repeatedly in the past month. It turns out that people seem to understand that there's no way around it if you want to buy a new car today.
Cox Automotive released a study this week showing just how receptive buyers are to higher prices. Forty percent, Cox found, would not shy away from being charged a 12 percent premium. Given that the average new-car MSRP in the U.S. is almost $42,000, that means four in 10 people would accept a price that’s $5000 more than what the sticker says.
Despite the higher expected prices, only 37 percent said they’d wait to buy a vehicle, with 70 percent of those saying they’ll wait at least three months to purchase and 23 percent saying they’ll look at used vehicles, instead.
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Cox Automotive spokesman Mark Schirmer told Car and Driver: "The current auto market, with low inventory and high demand, is anything but normal. And we know it's driving people away."
Cox’s research shows that 87 percent of consumers recognize the issue is impacting both domestic and import nameplates. As the issue is industry-wide, 73 percent of consumers are expecting to face higher prices at the dealerships, and nearly 60 percent believe they will find lower incentives. One main reason for this non-sticker shock is the limited supply times that we’re all living in. Cox's survey was conducts in the last week of April, and found that 75 percent of car shoppers knew about the global semiconductor chip shortage and that it was wrecking havoc on new car production. Almost as many, 73 percent, said they expected to see higher prices at the dealership, and almost 60 percent said they expected that any incentives they might find would be lower than before.
Cox's Schirmer also says, however, that "Our recent research shows nearly 40 percent of buyers who were considered 'in market' for a vehicle are now dropping out or deciding to delay their purchase. High prices and limited selection are likely the cause." And does this sound like anyone you know? "For the most part, car buying in America continues to be driven by the deal," he said, noting that even under current conditions, "Older shoppers—and specifically older male shoppers—[are] less willing to pay over sticker. These older buyers are a cohort we call 'Straight Shooters,' and they are experienced vehicle buyers, with plenty of good deals in their past. Paying above sticker is an unnatural act for this group."

2021 JEEP WRANGLER 4XE.
STELLANTIS
Just over a million and a half vehicles were sold in the U.S. in April. According to iSeeCars, the fastest-selling cars in the U.S. last month were the Chevrolet Corvette (average price $87,390), the Jeep Wrangler 4xe ($57,161), and the Kia Telluride ($44,723). Fastest-selling means these vehicles spent the shortest time waiting on dealer lots for someone to take them home. In total, 16 models were sold in an average of under 20 days, while the overall average for the entire market was 48.3 days.
At the end of April, there were less than 2 million new vehicles on dealership lots in the U.S., which was 42 percent lower than April 2020. Cox said it believes supply will continue to be low until at least the end of the year.

 

[ARK]

One of the odd things that has happened with TSLA gross service incompetance is that the entire move to eliminate dealerships has died on the tree. For a brief moment folks were interested in looking at the alternative but the disaster of TSLA service, esp. outside of the West coast, has doomed any chance of alternative models succeeding.

I think the biggest thing people dislike about the dealer experience is the haggling and sense that people feel they are being had or just leaving money on the table. Knowing everyone is paying the same is a great comfort.

It is of course not true even with Tesla. They might not budge on the sticker price but what is negotiable are the ‘free’ upgrades like better rims, limited free supercharging, sometimes color upgrades. Not everyone gets the same value when writing a check for the same amount to Tesla, but people feel like they are getting the best possible deal because it doesn’t seem like anyone is getting a better deal, so all is fair and people feel good.

Prime example of this is the pre-launch Mach-E price cut last Fall. Everyone got some price cut, but some trims had more of a discount than others. Lots of people who didn’t get the max discount didn’t appreciate this and felt pretty negative about it even though objectively they were better off than before. It’s just how the human mind works.

 

[BMT1071]

I think the biggest thing people dislike about the dealer experience is the haggling and sense that people feel they are being had or just leaving money on the table. Knowing everyone is paying the same is a great comfort.

It is of course not true even with Tesla. They might not budge on the sticker price but what is negotiable are the ‘free’ upgrades like better rims, limited free supercharging, sometimes color upgrades. Not everyone gets the same value when writing a check for the same amount to Tesla, but people feel like they are getting the best possible deal because it doesn’t seem like anyone is getting a better deal, so all is fair and people feel good.

Prime example of this is the pre-launch Mach-E price cut last Fall. Everyone got some price cut, but some trims had more of a discount than others. Lots of people who didn’t get the max discount didn’t appreciate this and felt pretty negative about it even though objectively they were better off than before. It’s just how the human mind works.

You've hit the nail on the head. In the typical dealer model it's extremely difficult to figure out what is a fair price. Hence negotiations are a PITA and the consumer usually leaves wondering if they got a fair deal at best, and feeling like they got bent over at worst.

 

[trutolife27]

I think the biggest thing people dislike about the dealer experience is the haggling and sense that people feel they are being had or just leaving money on the table. Knowing everyone is paying the same is a great comfort.

It is of course not true even with Tesla. They might not budge on the sticker price but what is negotiable are the ‘free’ upgrades like better rims, limited free supercharging, sometimes color upgrades. Not everyone gets the same value when writing a check for the same amount to Tesla, but people feel like they are getting the best possible deal because it doesn’t seem like anyone is getting a better deal, so all is fair and people feel good.

Prime example of this is the pre-launch Mach-E price cut last Fall. Everyone got some price cut, but some trims had more of a discount than others. Lots of people who didn’t get the max discount didn’t appreciate this and felt pretty negative about it even though objectively they were better off than before. It’s just how the human mind works.

Wonder how many people get upset about tesla's interest rates and terms. I mean 2.49% and no and no 3-year loan on model y or on certain models. Where is the outcry about the interest rate? 50,000 loan with tesla vs almost all other dealers is about 2,500 in price. Ford .9% vs tesla 2.49.

The highest price around for paint upgrade. Another price increase for the interior. If you choose to get a red model y with a white interior and better wheels. Chuck out another 4,000. Not to mention the mache price didn't go up like people were crying but the model y has increased 2,000 this year and no 7,500 credit.

So you want the mache and have to pay 5,000 over MSRP. tesla higher interest rate, price increase, and no 7,500 come to a total of about 12,000. Seems to me 5,000 is less than 12,000.

 

[shutterbug]

If you choose to get a red model y with a white interior and better wheels

I have no interest in red paint or white interior, but since you brought it up. Why can't I get better wheels with MME? At any price!

 

[macchiaz-o]

I have no interest in red paint or white interior, but since you brought it up. Why can't I get better wheels with MME? At any price!

Ford itself offers six different wheels for the Mach-E. And since you're not new to the forum, I'm sure you've seen many others that folks have had installed. At "any price," too. I'm sure some of them are not cheap.

 

[timbop]

Anybody bought a 2x4 lately? They used to be $3.00 at Home Depot, now they're $9 - $10

 

[trutolife27]

I have no interest in red paint or white interior, but since you brought it up. Why can't I get better wheels with MME? At any price!

you already do with premium mache. They don't give you the select rims. Tesla chargers for the upgrade. Anything you want better is aftermarket same as others.

 

[trutolife27]

Anybody bought a 2x4 lately? They used to be $3.00 at Home Depot, now they're $9 - $10

deck costs are 50% or more to build. Its crazy

 

[shutterbug]

Ford itself offers six different wheels for the Mach-E. And since you're not new to the forum, I'm sure you've seen many others that folks have had installed. At "any price," too. I'm sure some of them are not cheap.

But there is no option to upgrade through Ford. And If I decide to return the car at the end of my Options contract, I have to keep the wheels and tires that came with the car. I really have no interest in owning 8 wheels for a single car.

 

[macchiaz-o]

But there is no option to upgrade through Ford. And If I decide to return the car at the end of my Options contract, I have to keep the wheels and tires that came with the car. I really have no interest in owning 8 wheels for a single car.

Ford had four options at the time of your sale, and six options now. You made your selection given the packaging choices offered, with all else also being considered.

Somehow you chose the Mustang Mach-E First Edition instead of a Ranger or Rogue or Range Rover. ?‍

 

[shutterbug]

you already do with premium mache. They don't give you the select rims. Tesla chargers for the upgrade. Anything you want better is aftermarket same as others.

I have no interest in dealing with after market. I'm counting this as a marketing miss on Ford's part.

For better or for worse, Ford chose not to offer much in the way of options on MME.

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