Usually GM marketing sucks so this is a pleasant surprise. I think they really have done a great job with the hype.I’ll tell you one thing. The advertising and marketing budget on this vehicle are INSANE. We got Idris Elba doing a 15 second spot with some obtuse monologue with barely a glimpse of the car, these guys got a CGI sonic boom and triple-header NFL commercials and ads on every site for something they’re not even selling
I agree the prices are insane. I was shocked when I looked at it 8 years ago. I question if most people use it for work though. I'm amazed at the number of people who drive them in the PNW as their primary vehicle (with beds clean as a whistle). In the midwest where I'm originally from, everybody drives a truck so that doesn't surprise me.The prices on the f series are crazy. But most use as work trucks. Texas is the biggest buyer. No big incentives for them. Sold as quick as ford makes them.
ORDER BANK 10/18/20
SUPER DUTY MODEL YEAR 2020
42,043
EXPEDITION
17,275
NAVIGATOR
4,775
SUPER DUTY MODEL YEAR 2021
64,753
ORDER BANK 10/11/20
SUPER DUTY
51,523
EXPEDITION
21,419
NAVIGATOR
5,709
SCHEDULING CLERK
Ford makes about 900 a shift. times 3 shifts. overtime each week been none stop.