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Industry-First Mappo App for SYNC Offers a New Way to Explore, and You Can Make It Even Better
While Mappo is regularly adding points of interest to cities around the world, it also allows people to highlight locations on their own. So whether you’re in a city that already has hundreds of points of interest or one that hasn’t been supported yet, Mappo lets users take things into their own hands.
When noting a point of interest, users can upload quotes from books, movies, songs, lettersand authors to mark local sites – giving cities and their residents everywhere the chance to provide locals and visitors with curated routes to follow that explore their heritage and legacy.
Let’s face it: Going anywhere outside the house has been a challenge over the last year. But as more of us are finally able to start venturing beyond the backyard, there’s likely to be a huge spike of interest in exploring – and perhaps rediscovering – the cities around us.
That’s where Mappo comes in. Mappo is a new way to explore the world around you through the lens of history, popular culture, architecture, sports and more – all supported by audio content from literary icons, historians, authors and others. Ford employees, customers and anyone using Mappo can share their favorite places referenced in pop culture through the app’s crowd-sourcing feature (see sidebar).
“People love telling their friends about interesting places in books, movies and music – now they can share these passions with the world through Mappo,” said Stuart Taylor, global director, Ford enterprise connectivity. “Mappo makes long drives or brief escapes richer experiences, whether people stay inside their vehicle or step out to experience a landmark.”
The app includes themed routes and even allows for crowd-sourced, user-generated content from people around the world. That means you can find routes that take you through various historical locations in Philadelphia, or find a walking tour through Central Park that highlights famous scenes from literature.
The app is available on iOS and Android, but Ford is also the first automaker to offer its customers an in-vehicle experience for Mappo. Customers who have vehicles equipped with SYNC® 3 or SYNC 4 technology will be able to use Mappo through voice commands, giving them an easy way to experience the app as they travel. Vehicles equipped with optional navigation technology can even use SYNC AppLink® to get directions to the points of interest found in the Mappo app.
Explore Detroit with Ford-related history tours
One unique feature of Mappo is that it allows users to submit their own points of interest and even create routes that take people to various interesting locations. In that spirit, the Ford archives team worked with Mappo to add more than 25 Ford-related locations people can visit with the help of the app, including historical tidbits and trivia. Some of these locations were even used to create tours around specific themes.
You can find the following Ford tours when you search through the Mappo app – so hop in your vehicle and start exploring!
Manufacturing the Motor City
From the iconic Model T to the best-selling F-150, trace the 118-year-old history of Ford Motor Company’s manufacturing journey by visiting these assembly factories:
Innovation comes in all shapes and sizes at Ford Motor Company. Travel past original locations that comprised the Arsenal of Democracy and built the iconic Ford Mustang – and visit a historic train station-turned-innovation hub:
Family is woven into everything we do at Ford Motor Company. Visit places the Ford family called home, from the birthplace of founder Henry Ford to the estate of his only son Edsel, now a museum:
While Mappo is regularly adding points of interest to cities around the world, it also allows people to highlight locations on their own. So whether you’re in a city that already has hundreds of points of interest or one that hasn’t been supported yet, Mappo lets users take things into their own hands.
When noting a point of interest, users can upload quotes from books, movies, songs, lettersand authors to mark local sites – giving cities and their residents everywhere the chance to provide locals and visitors with curated routes to follow that explore their heritage and legacy.
Let’s face it: Going anywhere outside the house has been a challenge over the last year. But as more of us are finally able to start venturing beyond the backyard, there’s likely to be a huge spike of interest in exploring – and perhaps rediscovering – the cities around us.
That’s where Mappo comes in. Mappo is a new way to explore the world around you through the lens of history, popular culture, architecture, sports and more – all supported by audio content from literary icons, historians, authors and others. Ford employees, customers and anyone using Mappo can share their favorite places referenced in pop culture through the app’s crowd-sourcing feature (see sidebar).
“People love telling their friends about interesting places in books, movies and music – now they can share these passions with the world through Mappo,” said Stuart Taylor, global director, Ford enterprise connectivity. “Mappo makes long drives or brief escapes richer experiences, whether people stay inside their vehicle or step out to experience a landmark.”
The app includes themed routes and even allows for crowd-sourced, user-generated content from people around the world. That means you can find routes that take you through various historical locations in Philadelphia, or find a walking tour through Central Park that highlights famous scenes from literature.
The app is available on iOS and Android, but Ford is also the first automaker to offer its customers an in-vehicle experience for Mappo. Customers who have vehicles equipped with SYNC® 3 or SYNC 4 technology will be able to use Mappo through voice commands, giving them an easy way to experience the app as they travel. Vehicles equipped with optional navigation technology can even use SYNC AppLink® to get directions to the points of interest found in the Mappo app.
Explore Detroit with Ford-related history tours
One unique feature of Mappo is that it allows users to submit their own points of interest and even create routes that take people to various interesting locations. In that spirit, the Ford archives team worked with Mappo to add more than 25 Ford-related locations people can visit with the help of the app, including historical tidbits and trivia. Some of these locations were even used to create tours around specific themes.
You can find the following Ford tours when you search through the Mappo app – so hop in your vehicle and start exploring!
Manufacturing the Motor City
From the iconic Model T to the best-selling F-150, trace the 118-year-old history of Ford Motor Company’s manufacturing journey by visiting these assembly factories:
- Mack Avenue Plant
- Piquette Plant
- Highland Park Assembly Plant
- Rouge Industrial Complex
- Lincoln Plant
Innovation comes in all shapes and sizes at Ford Motor Company. Travel past original locations that comprised the Arsenal of Democracy and built the iconic Ford Mustang – and visit a historic train station-turned-innovation hub:
- Willow Run Bomber Plant
- Ford Airport
- Ford Rotunda
- Rouge Industrial Complex
- Ford World Headquarters
- Renaissance Center
- Michigan Central Station
Family is woven into everything we do at Ford Motor Company. Visit places the Ford family called home, from the birthplace of founder Henry Ford to the estate of his only son Edsel, now a museum:
- Cherry Hill Farm
- Henry Ford birthplace and family farm
- Fair Lane Estate
- Edsel and Eleanor Ford House
- Lake St. Clair
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