Badger_Prof

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It makes sound, it's bar shaped = soundbar. HA!!
Maybe it opens and there is space for a bottle or two and what they actually meant was that it was a car bar (available only from the 3rd menu level of the touchscreen and only when stationary) with sound to create the right mood.
 

Stickboy46

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Maybe it opens and there is space for a bottle or two and what they actually meant was that it was a car bar (available only from the 3rd menu level of the touchscreen and only when stationary) with sound to create the right mood.
Go one better.
1. Ice + Keg in the frunk.
2. Tap comes out of the "bar".
3. Use hands free driving
4. Win!
 

portlandg

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This is how it described on the dealer guide that was put on the forum a while ago. Speaker cover NOT speaker stated.

B&O PREMIUM SOUND SYSTEM
• Unique fabric design and signature speaker
cover elegantly spans the instrument panel
 

Badger_Prof

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Go one better.
1. Ice + Keg in the frunk.
2. Tap comes out of the "bar".
3. Use hands free driving
4. Win!
New meaning to "Pony up to the bar"

Rumor has it that Ford will express its appreciation to buyers by doing the following:
1. Premium buyers: the sound bar will be pre-stocked with a bottle of premium scotch
2. First Edition buyers: the sound bar will be pre-stocked with a bottle of Beaujolais nouveau
3. Select buyers: select your own (sorry no B&O bar in the Select)
4. GT buyers: no alcohol needed for a rush--just push the button on the right on the floor
 
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Stickboy46

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This is how it described on the dealer guide that was put on the forum a while ago. Speaker cover NOT speaker stated.

B&O PREMIUM SOUND SYSTEM
• Unique fabric design and signature speaker
cover elegantly spans the instrument panel
In the Early announcement stages (well before the dealer guide came out), it was announced as a soundbar in the dash.
 

eager2own

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Who called it a sound bar? Ford?
From previous Ford marketing materials that are still used by many Ford dealers:

1596642518486.png


And language of write ups in Ford Authority even in July still talk about how much of the dash is dedicated to audio:

The Mach-E B&O stereo system is the first such unit from Ford to dominate the dashboard of the vehicle, with around one-third of the dashboard dedicated to audio. The specially-developed Heathered Grey textile that conceals the dashboard-mounted tweeters is designed to replicate the look and feel of the fabric-based speaker covers of B&O’s home speakers, for example.
 
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Yoliber

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I wish the California had this. I hope the stock system is still good and has bass. The model 3's speakers are so so bad.
 

Stickboy46

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I wish the California had this. I hope the stock system is still good and has bass. The model 3's speakers are so so bad.
I'm assuming you have the base model 3? The high end model 3 sound system is one of the best factory setups in a car
 

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