eager2own
Well-Known Member
- Joined
- Dec 16, 2019
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- Southlake, TX
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- 2015 Porsche Panamera S e-Hybrid
Don't kid yourself. The "loyalists" would've hated an electric coupe badged as a Mustang also. Maybe a little less than a crossover, but they still would've hated it.
There is no question that the right approach in today's market is to focus on CUV/SUV vehicles as that is what is selling and will guarantee the strongest launch.
You are correct that Ford could've entered the market with an electric Escape, and I assume that's what they were contemplating before they decided that this wouldn't just be a compliance car. Instead they could've gone the other extreme and built a car that appealed to a narrower market and built an electric two-door coupe. Ultimately, I think they were very smart in doing both: a car that has more appeal and excitement than just a compliance-oriented Escape BEV but that still appeals to the broader market.
There is no question that the right approach in today's market is to focus on CUV/SUV vehicles as that is what is selling and will guarantee the strongest launch.
You are correct that Ford could've entered the market with an electric Escape, and I assume that's what they were contemplating before they decided that this wouldn't just be a compliance car. Instead they could've gone the other extreme and built a car that appealed to a narrower market and built an electric two-door coupe. Ultimately, I think they were very smart in doing both: a car that has more appeal and excitement than just a compliance-oriented Escape BEV but that still appeals to the broader market.
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