- Thread starter
- #1
SEPTEMBER 2021 FORD MACH-E SALES & PRODUCTION RESULTS:
Mach-E September 2021 Sales & Production Highlights
Overall September 2021 Sales Highlights
Mach-E September 2021 Sales & Production Highlights
- Mustang Mach-E retail sales expanded 9.2 percent in September. With 18,855 Mach-Es sold through September, Mach-E ranks second in full electric SUV sales behind Tesla’s Model Y. Over-the-air modem activation rates for Mach-E are the highest in Ford’s portfolio at 97 percent.
- 1,578 vehicles sold in September 2021
- 18,855 vehicles sold year-to-date
- 51,216 vehicles built year-to-date
Overall September 2021 Sales Highlights
- Overall sales were down 17.7% (year-over-year from September 2020).
- Retail sales were up 34.3% compared to August.
- 52,000 new vehicle orders were placed.
- Lincoln brand retail sales increase 52.6% over August as Nautilus sales soar.
- September’s results made Ford the number No. 1 seller of vehicles in the U.S. for the month.
- Vehicles are moving from dealer lots to customers at the fastest pace this year, while 31 percent of retail sales where from previously placed customer orders.
- Ford’s electrified vehicle portfolio continues to attract new customers to the brand at a higher rate than Ford overall – at a conquest rate that is 6 points above.
- F-150 Lightning reservations have now surpassed 150,000.
- Ford recorded a record 77.3% of AWD/4WD SUV mix, which helped to lower its incentive spend as a percentage of average transaction pricing to 3.9%.
- This is 10.3 points lower than a year ago and 0.6 points lower than August.
- Explorer retail sales were up 155 percent compared to August on improved availability.
- At the end of September, Ford’s highly anticipated new Maverick pickup posted its first sales report with 506 sold.
- F-Series sales continued to expand, marking its best month since the semiconductor shortage began with 63,164 sold.
- Ford brand SUV retail sales expanded 56.0 percent over August, while retail share increased an estimated 3.9 points to 10.1 percent.
Attachments
-
490 KB Views: 92
Last edited: