dbsb3233
Well-Known Member
- First Name
- TimCO
- Joined
- Dec 30, 2019
- Threads
- 54
- Messages
- 9,357
- Reaction score
- 10,904
- Location
- Colorado, USA
- Vehicles
- 2021 Mustang Mach-E FE, 2023 Bronco Sport OB
- Occupation
- Retired
I'd say 95% of the good will is them simply delivering the breakthrough capability for us to charge on BOTH networks.While it talks about pricing, it doesn't rule out free chargers for existing owners. They could set a policy that owners of vehicles delivered before 5/26/23 (Farley pronouncement on CNBC) get a free adapter.
Since the CCS1 -> NACS adapter retails at $175, let's figure cost to Ford would be $150 including shipping. At under 200,000 BEVs delivered so far that would cost Ford under $30M for lots of good will.
For comparison, the cost to air a Super Bowl commercial is $7M for a single 30 second spot.
Everyone would love to get an adapter for "free", of course, but in terms of good will, I feel like they've way more than delivered on that. If I need to buy a $200 adapter to use the 2nd network, I have no problem with that. They do cost money to make. Ford's already going above and beyond just making this deal to access the SC network (which I doubt came cheap for them).
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