- First Name
- Jun 24, 2021
- Reaction score
- Round Rock, TX
- ‘21 4X, ‘14 SS Sedan tuned, ‘17 WRX tuned
Yes, it is worth it and of paramount importance. EV is the way forward and Ford knows that bad optics on anything EV/MME related could sour consumers on Ford EVs, regardless of the reason. Because you know Mustang coupes are going EV before we know it as well.Right, but Mach-e sales are already pretty low (as a fraction of Ford's business). If the GT is only ~30% of Mach-e sales, is it worth fixing (for Ford)?
That is on the order of half a percent of their annual sales.
The major impact I could see is a PR and advertising one impacting future EV sales (Lightning), but that already has very strong demand and low planned build rates, so I am not sure how big of an impact it would be.
Edit: Corrected numbers to 30% as noted above
MME Project Manager, Dave Pericak’s edict to the team was that it has to be a Mustang. A GT doesn’t shit the bed in the 1/4 compared to an Ecoboost, or previously, a V-6. By that rationale it has to be fixed. And I’m sure they’re doing it as we complain non-stop.