New Commercials: MACH-E vs Gravity, Lightning, Rocket Science, Pit Crew, DNA

[Raymondjram]

I wish I could take your advice, I really do, but there's nothing else for me to do until my vehicle arrives. It's literally the only thing in life I've got to look forward to until I can get the vaccine. So yeah, I'm sensitive to things like this.

I got the vaccine since I am over 65 years old. As for the Mach-E I can wait two more years.

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[Raymondjram]

Ok fiiiiine. But, in the text at the end of the ad it states what they were implying, which was "lightning" vs "DCFC", not AC, despite what was shown.... But it's not the point I was trying to make anyway

Lightning is the strongest form of Direct Current. Ben Franklin was expermenting with it since he correctly deducted that the Leyden jars (the first capacitors) held a charge similar to lightning, so he developed the concept of polarity (positive and negative) where the jars (and clouds) stored positive charges, so direct current flows from positive to negative. But modern physics proved that he had the wrong concept, that electrons are negative according to his designation, and true current flows from negative to positive.

 

[sockmeister]

Lightning is the strongest form of Direct Current. Ben Franklin was expermenting with it since he correctly deducted that the Leyden jars (the first capacitors) held a charge similar to lightning, so he developed the concept of polarity (positive and negative) where the jars (and clouds) stored positive charges, so direct current flows from positive to negative. But modern physics proved that he had the wrong concept, that electrons are negative according to his designation, and true current flows from negative to positive.

Very much correct!
But of course this entire commercial is a silly nonsensical comparison. Something tells me that trying to charge your car with 300 million volts of DC and 30kA wouldn't end well.

 

[sockmeister]

I'm pretty genuinely offended at the Lightning ad. How hard could it possibly have been to get an actual DCFC cable in the shot? I just can't imagine how their ad firm could have been this ignorant and also why Ford didn't fire them and instead paid them for this misleading ad.

The rest of the ads are great. The Lightning one makes me viscerally angry.

Haha, I get it. But come on... these are marketing stunts. They're TV commercials, made overly dramatic and cinematic on purpose. They were never intended to represent strict factual accuracy aside from the claims in text about charging rate.
(news flash! TV commercials have been doing stuff like this for probably 70+years)

So laugh at it and move on (to waiting, like the rest of us ).

 

[zhackwyatt]

I wish I could take your advice, I really do, but there's nothing else for me to do until my vehicle arrives. It's literally the only thing in life I've got to look forward to until I can get the vaccine. So yeah, I'm sensitive to things like this.

Friendly advice, if you are serious, consult a licensed therapist.

Most people could benefit from talking to one but most don't unfortunately.

 

[zhackwyatt]

Very much correct!
But of course this entire commercial is a silly nonsensical comparison. Something tells me that trying to charge your car with 300 million volts of DC and 30kA wouldn't end well.

1.21 jigawatts I believe.

 

[Mirak]

Friendly advice, if you are serious, consult a licensed therapist.

Most people could benefit from talking to one but most don't unfortunately.

Not to get too far OT (remember - rockets, space lasers, and velociraptors) but therapists are a lot like realtors, lawyers, pretty much a lot of professions. There are some good ones, and a lot of crappy ones. Can be tricky to find a good one.

 

[JamieGeek]

The 30 second spot of these commercials has showed up at least twice tonight on NBC primetime.

This one:

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