sherl

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At this point these reductions are window dressing from a competitive perspective. Ford still has 2 big problems:
They've got to get AWD with ER battery to qualify for the tax credit. You know Ford's lobbyists (and I expect GM's for their Lyriq) are busy at Treasury trying to get Mach-E classified as an SUV (like the EPA does), and if not, at least consider moving that $55K up to at least $60K. I may be wrong, but I think Treasury will make some concession before this all gets finalized.
None of this will matter if Ford can't strongarm dealers into dropping their ADMs. Even at sticker, with the tax credit, I expect the Mach-E will cost a bit more than the Tesla, but it shouldn't be so much more to make it uncompetitive. In my opinion the Mach-E is worth paying more for than the Tesla... but only to a point. I've seen reports of dealerships with several Mach-Es on their lot, all still marked up $10K. That's a recipe for disaster, given Tesla's current price point.
It's going to be an interesting next couple-of-months.
the market takes sometime to adjust and its forward looking. When ton of MY deliveries happen, I assume Ford dealers are going to scramble their pricing system. Two/three mos things would have changed.
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Socalsp3

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After the tesla price cut, i sold my MME to car max for 52k. they're not breaking even on that car at this point.
 

athomas43

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This is really incredible of Ford. Definitely makes me appreciate them taking care of the customer. I’m really happily surprised. The car has been incredible for me. My only sadness was knowing I paid so much, but reducing it for people who took possession already, that’s just so awesome. Will always consider ford in the future because of this.
 

abfoot7818

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ugh, now I hate Tesla even more. How many of us who recently picked up are fkin pissed??
No need to be pucking Fissed if you picked it up in 2023 before Ford is to reach out to you and make it retroactive if you picked it up before 2023 you still got a $7500 tax break that I am now not going to get not due to Tesla, but due to the government allowing the price only to be 55,000 or under for the mach-e but allowing a Ford escape plug-in hybrid to reach $80,000 to get a $6600 tax rebate those price points are bass ackwards.
 


phil

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It's basic economics. If Ford wants to lease MachEs, the market will dictate what has to be done.
Someday, perhaps. As of today, Ford is not crediting $7,500 in their EV leases, though some market competitors are.

Your lesson on basic economics is quite pithy, but useless to anyone considering a Ford lease today.
 

Guss-E 2021

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Yes, stock units will be reinvoiced at the new level.
Co-rect. So long as units in inventory at the dealerships were floorplanned (and why would they not be), the principal on the advance is not due until the unit is sold. I would imagine Ford corporate will simply apply credits on dealer floorplan lines for any already purchased units; i.e. the dealerships won't lose money due to the lower MSRP.
 

4sallypat

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Co-rect. So long as units in inventory at the dealerships were floorplanned (and why would they not be), the principal on the advance is not due until the unit is sold. I would imagine Ford corporate will simply apply credits on dealer floorplan lines for any already purchased units; i.e. the dealerships won't lose money due to the lower MSRP.
But will the dealer extend the lower price difference to incoming ordered '23 MME directly onto the contract???

Or will it be another price protection "check in the mail" scenario ?
 

Guss-E 2021

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But will the dealer extend the lower price difference to incoming ordered '23 MME directly onto the contract???

Or will it be another price protection "check in the mail" scenario ?
Yah that I don't know. You are about to find out I guess 😏
 

Chicago-E

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That's the conundrum in Canada - ER battery is a $13k extra, and you loose the $5,000 subsidy. That delta would make me buy the SR battery and an $18k ICE vehicle for road trips :)
just rent one for road trips. could rent a very nice with that 13k purse to throw around.
 

MachHunter

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For those who have seen my chart in other posts where I talk about being driven to the Tesla, here's the chart with the new stats.

Not sure what happens to the PCO so I guessed it would drop from $6k to about $3k, but I calculated Full PCO, Half PCO, and No PCO in the new chart.

The real apples to apples comparison should probably be the MME-ER to the MY-LR, but since the MME-ER is not tax credit eligible and the MY-SR is not for sale, I compared the MM-SR to the MY-LR in this table. (Also worth noting, many have pointed out that Tesla cheats on range stats.)

Bottom line, I haven't decided which car I am walking away from and have to go back to test drive again. Tesla was OUT originally, but the price change has it all up in the air. The complicating factor is the amount of trust in Ford that was burned over the last year. That may seal the deal.

Ford Mustang Mach-E Official: Ford cuts 2023 Mach-E pricing 🔻 and increasing production 🔺! New Mach-E Price Chart
 

MellowJohnny

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just rent one for road trips. could rent a very nice with that 13k purse to throw around.
Right? In my case we have two other ICE options, but that's a massive difference to get a bit more range.
 

meinhard57

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It is a nice gesture...but IMO, they should have priced the CR1 (w/ AWD + ER battery) below $55k. They could have also stripped off the BlueCruise service and sold that as an extra add-on subscription to allow MSRP to be reduced, but still give a path forward for customers to pay for a BlueCruise subscription.

Glad to see folks can get a Premium AWD SR under $55k now...but I question whether the $5k upcharge for the Premium is worth it for most customers vs the Select. Select continues to be the best bang for the buck under the new pricing.



Well...the price cuts happened, but still not competitive with Tesla Model Y pricing (AWD LR battery under $55k MSRP), or with the used Mach E market right now. But happy to see some action...I think they will just be more conservative in their price reduction approach vs. Tesla.
I really wanted a Premium SR (coming from a Mercedes) but I am VERY happy with my 2023 Select. It is actually faster off the line than my old E500 V8 and a lot of fun to drive - defintely "great bang for the buck"!
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