sherl
Active Member
the market takes sometime to adjust and its forward looking. When ton of MY deliveries happen, I assume Ford dealers are going to scramble their pricing system. Two/three mos things would have changed.At this point these reductions are window dressing from a competitive perspective. Ford still has 2 big problems:
They've got to get AWD with ER battery to qualify for the tax credit. You know Ford's lobbyists (and I expect GM's for their Lyriq) are busy at Treasury trying to get Mach-E classified as an SUV (like the EPA does), and if not, at least consider moving that $55K up to at least $60K. I may be wrong, but I think Treasury will make some concession before this all gets finalized.
None of this will matter if Ford can't strongarm dealers into dropping their ADMs. Even at sticker, with the tax credit, I expect the Mach-E will cost a bit more than the Tesla, but it shouldn't be so much more to make it uncompetitive. In my opinion the Mach-E is worth paying more for than the Tesla... but only to a point. I've seen reports of dealerships with several Mach-Es on their lot, all still marked up $10K. That's a recipe for disaster, given Tesla's current price point.
It's going to be an interesting next couple-of-months.
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