Official: Ford cuts 2023 Mach-E pricing 🔻 and increasing production 🔺!

[HondaRacer]

Are there even on the lot Lightnings? Would be awesome to pick up a base one at MSRP ~$40k, but those were probably rarely built early on.

I'm thinking Ford has a very hard time competing with the extended battery option due to their own costs. For long road trippers, the Tesla MY is tough to compete with if you need the range, but < $55k MYs are not that common on the website anymore (they're pretty much all gone and you'd have to keep refreshing non-stop and deal with any QC issues if you find one).

I'm guessing Ford went this route because with 0 < $55k MY inventory, if one were to get a Mach-E Premium with extended range/AWD ($58k - $61k), you're now competing with what's available MY ($56k - $59k).

Is someone willing to pay $2k - $3k more for a Mach-e vs. a MY?

I agree. The ER battery is just a bit too expensive, knocking several models out the running for the tax credit.

 

[yngwenli]

My Tesla fanboy friend is already taunting me that this is a desperate move of a dying company because he claims Ford doesn’t have the margins to support such massive price cuts

Your friend is right, but no other EV maker does too neither. If I had to choose a > $55k MY or a > $55k Premium Mach-e, I'd go with the Mach-e personally, but I have never liked the bland, dime a dozen, everyone owns a egg (replace with your own view of what a MY looks like) looking car.

Can't compete with < $55k MY for sure, but with inventory so low, Tesla may raise prices again which they actually did ($+500 a few days ago I think).

 

[GreaseMonkey]

Totally predictable move like many of us have been saying. I don’t think it’s enough though, but speculate it’ll be made in conjunction with tweaking the MME’s specs to get it classified as an SUV shortly.

 

[HondaRacer]

My Tesla fanboy friend is already taunting me that this is a desperate move of a dying company because he claims Ford doesn’t have the margins to support such massive price cuts

Tesla margins are in another league compared with the rest of the industry. Nobody can profitably match Tesla’s pricing power. He’s not wrong about that. Ford isn’t dying but they have a lot of work to do to match Tesla’s economy of scale.

 

[AhardFSU]

The Select is a absolute bargain with the tax credit just like the ID4 with the tax credit. In my mind, those EVs are the best bang for most people’s bucks.

Just imagine if Hyundai and Kia decided to jump into the EV price wars. Things would get crazy.

 

[roamtheworld]

In addition to adjusted pricing, on Mustang Mach-E vehicles ordered between Jan. 30 and April 3, 2023, Ford Credit will be offering special rates as low as 5.34%.

USAA is offering 4.74% right now and multiple credit unions are below the Ford rate as well.
Another good step but not the best rate today.

 

[HondaRacer]

ugh, now I hate Tesla even more. How many of us who recently picked up are fkin pissed??

Yes but I’m consoling myself with the $7500 tax credit

 

[RickMachE]

Are there even on the lot Lightnings? Would be awesome to pick up a base one at MSRP ~$40k, but those were probably rarely built early on.

I'm thinking Ford has a very hard time competing with the extended battery option due to their own costs. For long road trippers, the Tesla MY is tough to compete with if you need the range, but < $55k MYs are not that common on the website anymore (they're pretty much all gone and you'd have to keep refreshing non-stop and deal with any QC issues if you find one).

I'm guessing Ford went this route because with 0 < $55k MY inventory, if one were to get a Mach-E Premium with extended range/AWD ($58k - $61k), you're now competing with what's available MY ($56k - $59k).

Is someone willing to pay $2k - $3k more for a Mach-e vs. a MY?

Lightnings that are on order are being cancelled for at least 2 reasons - feature deletes, and price over $80k so lost tax credit. There are more and more showing up for sale, many dealers still trying for >MSRP, but some selling a Platinum for just under MSRP.

 

[Jimrpa]

So now in theory the Premium AWD standard range now meets IRS requirements.
Let's see what dealers do with these new numbers.

ADM?

 

[new to mach-e]

Glad to see they didn’t keep their heads in the sand.
LOL to all the people that said this wouldn’t happen soon.

what sucks is the small price reduction on the select AWD I have on order. those price cuts are not logical for the selects vs. the other trims. They think selects will sell in any case because they are under the $55K threshold.

 

[MacherAWD]

ugh, now I hate Tesla even more. How many of us who recently picked up are fkin pissed??

I was just reading Ford is going to give the difference back to 23 owners, so everyone gets the new price, even retro. GM did the same with the Bolt last summer, dropped the price but then went back to the beginning of the year to make buyers whole.

 

[vortix]

Nice! There we go!

It is a nice gesture...but IMO, they should have priced the CR1 (w/ AWD + ER battery) below $55k. They could have also stripped off the BlueCruise service and sold that as an extra add-on subscription to allow MSRP to be reduced, but still give a path forward for customers to pay for a BlueCruise subscription.

Glad to see folks can get a Premium AWD SR under $55k now...but I question whether the $5k upcharge for the Premium is worth it for most customers vs the Select. Select continues to be the best bang for the buck under the new pricing.

Glad to see they didn’t keep their heads in the sand.
LOL to all the people that said this wouldn’t happen soon.

Well...the price cuts happened, but still not competitive with Tesla Model Y pricing (AWD LR battery under $55k MSRP), or with the used Mach E market right now. But happy to see some action...I think they will just be more conservative in their price reduction approach vs. Tesla.

 

[Jimrpa]

Tesla margins are in another league compared with the rest of the industry. Nobody can profitably match Tesla’s pricing power. He’s not wrong about that. Ford isn’t dying but they have a lot of work to do to match Tesla’s economy of scale.

I keep trying to explain to him how economic substitutes and monopolistic pricing power works, but he doesn’t want to hear about it. He just seems to believe that exponentially growing net income curves will continue on growing exponentially with income asymptotically approaching infinity over time

 

[Arsenic17]

Still to expensive in my opinion...

I paid $61k for 2022 Premium ER AWD (slight dealer markup). The same model in 2023 is $61k too. Nice GT price though. I would have gotten that has it been $63k when I bought months ago.

 

[Xadion]

so, essentially a rollback of the 23 increase