Ace
Well-Known Member
- First Name
- Steve
- Joined
- Nov 14, 2019
- Threads
- 6
- Messages
- 58
- Reaction score
- 118
- Location
- Germany
- Website
- modernmusclecars.de
- Vehicles
- 2018 Camaro 2SS
That's the big point most people have to understand. For example Europe already gave carmakers some pretty crazy numbers how low the CO² pollution of their solds cars in average has to be in the future. If they fail they have to pay millions as a punishment.If anything the Mach-E will help save the Mustang from getting axed completely.
These number are just not reachable if you sell anything else but small vehicles. So to still offer cars like Focus RS, Mustang, etc have to sell vehicles with alternative powertrains that can even out the powerful internal combustion engine cars. If for every Mustang GT one Mach E has to be on the roads, then it's way better than having no normal Mustangs at all anymore.
Also DougDeMuro made a perfect point in his video about the Mach E: If you talk about electric cars, Tesla is THE benchmark for everything. Every electric car has to compare against Tesla. And even if your electric car has a great range, is fun to drive and is reasonable priced, you will stillhave a hard time sell it against Tesla models. But Ford has a name, that can compete with Tesla: Mustang. They knew it will cause a lot of attention to name the Mach E Mustang, but now they have a BIG name in the electric car branch that everybody can relate too.
TopGears video about the Mach-E just got more views in 3 days than their video of the brand new VW ID.3 got in 2 and half months! They really got the marketing right here
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