Secret price increase? $600 increase Premium ER AWD built in July vs August? Delivered in October vs November…..

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Nklem

Nklem

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I’ll try this again.

The $600 is for activating Bluecruise.

The cars may come with the capability, but it costs $600 to activate it for 3 years (subscription).

Earlier this year it was something they made “standard” and raised the prices by $600. It wasn’t a secret. Ford told us about the $600.

Here is another article if it helps:

https://www.autonews.com/mobility-report/fords-bluecruise-hands-free-system-cost-600-3-years

“Ford said Wednesday that BlueCruise software, activated through an over-the-air-update, will cost $600 for a three-year subscription, on top of the price of the hardware that varies by vehicle.”

And here it is from Ford.com-
https://media.ford.com/content/ford...road-trips-bluecruise-hands-free-driving.html


“For Mustang Mach-E, BlueCruise comes standard on CA Route 1, Premium and First Edition variants. It’s an available package on the Select trim for $3,200 – $ 600 for the software and $2,600 for the rest of the package – as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.
I agree. I had a select with Tech that would have the $600 for activation. The WS listed Active Prep and was $600 less than current, $2600 vs $3200.

I bought the 21 premium last week, July build. Window sticker shown, with full activated BlueCruise and the car was $600 less than the August build cost. Both list BlueCruise, not prep like my Select had….. anyway non issue, I guess I saved $600, got BC too and it works.

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Nklem

Nklem

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I narrowed it down to cars built around 7-13-21 and vins around 46,000-47,000 is when the change came (just from searching Ford.com window stickers). Interesting some lower than 47k vins were $50,300 and some above 47k vins were $47,700. I agree it’s blue Cruise so anyone from 42000-47,000 +/-, got it for free I guess. Thanks for the feedback.
 

yngwenli

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Thanks for the details and I thought the $600 matched the difference in Blue Cruise pricing when I first saw this thread. I'm guessing the window sticker was just not updated in a timely fashion after the cutover change.

For low mileage drivers, it'd be nicer if we had a 3 year or up to like 36000 miles (whichever is longer) so I can use Blue Cruise in year 7 if I don't drive much.
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