Serramonte Ford Mach-E Specialist Here

Gloff

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Hey Mach-E Community!

My name is Sean McLaughlin.

I'm the Mach-E, Lightning, and Bronco Specialist here at the store. Most of my forum time has been spent on Bronco6G, but I've also been on here passively for a while. Wanted to jump in to give our customers (and other Mach-E Customers) another resource. Feel free to ask any questions about the process (which most of you know already), our store, or anything Mach-E (and Lightning!) My direct email at the store for EV related items is [email protected], you can always reach out there as well if you want an order update or have questions!

 

WNKent

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Welcome Sean, how is Ford's Price Protection Policy working out at your store?
 
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Gloff

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Welcome Sean, how is Ford's Price Protection Policy working out at your store?
I had a feeling this would be a hot topic at the moment. Part of why I'm posting now!

It's been a nightmare since we're not paid until 30-45 days after the transaction. We've reached out to Ford to try and get it changed, perhaps a rebate program much like what the 21-22 changeover was would be a better solution.

Going forward, we're going to cut a check back to the customer after we receive funds from Ford. That's the only way we can verify we're getting paid on the price protection.
 

WNKent

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So it's honored, but customer has to wait for you (dealership) to issue a check? And this process is explained in writing to customer, so they're guaranteed to get that amount?
 
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Gloff

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So it's honored, but customer has to wait for you (dealership) to issue a check? And this process is explained in writing to customer, so they're guaranteed to get that amount?
I know the program. Price protection is honored at our store. The customer does have to wait for us to get paid by Ford before we issue the check, yes.
 

67 Stang Convertible

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Hey Mach-E Community!

My name is Sean McLaughlin.

I'm the Mach-E, Lightning, and Bronco Specialist here at the store. Most of my forum time has been spent on Bronco6G, but I've also been on here passively for a while. Wanted to jump in to give our customers (and other Mach-E Customers) another resource. Feel free to ask any questions about the process (which most of you know already), our store, or anything Mach-E (and Lightning!) My direct email at the store for EV related items is [email protected], you can always reach out there as well if you want an order update or have questions!
Curious, do you have an opinion as to why the Dealers are struggling to get the Blue Cruise working on so many of our cars? Is it a lack of knowledge on the dealers end or poor communication from Ford? I read one post today, say it took his Dealer 5 tries to get Blue Cruise installed. How does the communication between the Service Dept and Ford Corp/software engineers work.

I've had 2 failed attempts fo far. Looking forward to failure #3 maybe this week LOL, kinda :(....

Thanks!!
 
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Gloff

Gloff

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Nice, where did you

Nice, where did this come from?!
It came from Ford in a communication to dealers a few weeks ago. PP has been a thing for years with Ford; we didn't have to deal with it much until recently. Pre-pandemic we ordered maybe 2 or three retail units a month, now we're ordering most of our inventory as retails (Mach-E, Bronco, Lightning, and Maverick are nearly all retails at this time).
 

Fordmaybe

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Interesting. My dealer does not charge for the price increase to the customer at delivery. They wait for Ford to remove the increase from the invoiced amount not effecting the customer at all.
 

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It came from Ford in a communication to dealers a few weeks ago. PP has been a thing for years with Ford; we didn't have to deal with it much until recently. Pre-pandemic we ordered maybe 2 or three retail units a month, now we're ordering most of our inventory as retails (Mach-E, Bronco, Lightning, and Maverick are nearly all retails at this time).
You're right
Interesting. My dealer does not charge for the price increase to the customer at delivery. They wait for Ford to remove the increase from the invoiced amount not effecting the customer at all.
Last I heard, refund from Ford to dealer has whittled from 30-45 days to 15-30 days. I'd prefer to not have to wait for that "refund".
 
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Gloff

Gloff

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Curious, do you have an opinion as to why the Dealers are struggling to get the Blue Cruise working on so many of our cars? Is it a lack of knowledge on the dealers end or poor communication from Ford? I read one post today, say it took his Dealer 5 tries to get Blue Cruise installed. How does the communication between the Service Dept and Ford Corp/software engineers work.

I've had 2 failed attempts fo far. Looking forward to failure #3 maybe this week LOL, kinda :(....

Thanks!!
My techs tell me the the software loading process is difficult, sometimes it works first time in a couple hours, other times it fails deep into the process. We've seen this with a recent recall as well. Part of the problem may be that your local dealer has outdated/old equipment/bad internet. Ford recommends using the latest FDRS which recently (within the last few years) replace IDS, many dealers may only have a handful of FDRS tools.

I'm not fully updated on the interaction with Corp/Engineers, but my understanding is:
Process Procedure/repair>problem>Reach out to Ford Technical Assistance>Procedure/Repair with tech assist>problem can't be resolved with tech assist>Contact engineering.
 
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Gloff

Gloff

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Interesting. My dealer does not charge for the price increase to the customer at delivery. They wait for Ford to remove the increase from the invoiced amount not effecting the customer at all.
That's not how the Price Protection works, Ford only pays out the protection amount after the transaction is reported to Ford, and only if the vehicle is sold to the ordering customer. The program was posted by @WNKent above.
 
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Gloff

Gloff

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You're right

Last I heard, refund from Ford to dealer has whittled from 30-45 days to 15-30 days. I'd prefer to not have to wait for that "refund".
We'd prefer not to have to wait either, which is why we're petitioning Ford to change the price protection process. It's a pain in the ass for my controller and it screws with our bookkeeping since there's a lag on the money.

 

 
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