Stunning How Ford Dealers are sabotaging the success of the brand....

kdryden99

Well-Known Member
First Name
Richard
Joined
Sep 25, 2020
Messages
1,384
Reaction score
1,219
Location
Montreal Canada
Vehicles
Nissan Sentra Spec-V, Infinite Blue Mach E4X Prem
Country flag
....and Ford is powerless to do anything about it. The dealership model which is protected by law in most states needs to be revisited

https://cleantechnica.com/2021/11/2...-buyer-itd-probably-be-better-to-buy-a-tesla/
Unfortunately, right now markup is on everything. If you go on Youtube, you'll see it's not a Ford issue, it's a general dealership issue. Some Toyota dealerships are marking up their cars 100%. Yes you read right 100%. A Rav 4 prime was selling for 90K$ at one dealer with all kind of added mandatory "accessories". There is currently a 2 year wait for a RAV 4 prime, so if you want get ready to pay. Tesla is also having issues. They just increased pricing and are telling all their customers that order one, if you don't pick it up in 30 days we will cancel your order. (Before customers could delay pick up without losing their car)

Ford probably wants to get away from the dealership model but their hands are tied. Once the dealer owns the car, their is not much they can do.

Edit: Dont get me started on video cards and video game consoles.
 

ChasingCoral

Well-Known Member
First Name
Mark
Joined
Feb 3, 2020
Messages
8,990
Reaction score
17,976
Location
Maryland
Vehicles
GB E4X FE, Leaf, Tacoma, F-150 Lightning reserved
Occupation
Retired oceanographer
Country flag
....and Ford is powerless to do anything about it. The dealership model which is protected by law in most states needs to be revisited

https://cleantechnica.com/2021/11/2...-buyer-itd-probably-be-better-to-buy-a-tesla/
Consider the source. Clean Technica is citing an article in Teslarati (far from an unbiased source) who cites a Reddit Post in a Tesla Subreddit, but shows no evidence. Now the original post has been deleted by the OP. I'm not sure this ever really happened.
 

generaltso

Well-Known Member
Joined
Jun 24, 2020
Messages
5,201
Reaction score
8,717
Location
Vermont
Vehicles
2021 MME Premium AWD SR Infinite Blue
Country flag
Some Toyota dealerships are marking up their cars 100%. Yes you read right 100%. A Rav 4 prime was selling for 90K$ at one dealer with all kind of added mandatory "accessories". There is currently a 2 year wait for a RAV 4 prime, so if you want get ready to pay.
Yes, a lot of RAV4 Primes are marked up, but that’s just one crazy dealer with the 100% markup, which quickly went viral. A 2 year waiting list is not real. I just bought one.
 

EELinneman

Well-Known Member
First Name
Eric
Joined
May 4, 2021
Messages
788
Reaction score
1,234
Location
Littleton, CO
Vehicles
Mustang Mach-E GT Performance Edition
Occupation
Partnership and Alliance Director, EXL Service
Country flag
Consider the source. Clean Technica is citing an article in Teslarati (far from an unbiased source) who cites a Reddit Post in a Tesla Subreddit, but shows no evidence. Now the original post has been deleted by the OP. I'm not sure this ever really happened.
I've looked at the Teslarati article and some things do not make sense. They are showing a showroom car with the markup but mention an order. We would need to see the window sticker. If it's green, it's a custom order, if blue, a stock order. I smell bullshit in this one.

We have seen a lot of trolls here trying to make Ford and the dealers look bad with some pretty crude false stories. Based on my experience, neither Ford or the dealers need any help in this ares.
 

kdryden99

Well-Known Member
First Name
Richard
Joined
Sep 25, 2020
Messages
1,384
Reaction score
1,219
Location
Montreal Canada
Vehicles
Nissan Sentra Spec-V, Infinite Blue Mach E4X Prem
Country flag
Yes, a lot of RAV4 Primes are marked up, but that’s just one crazy dealer with the 100% markup, which quickly went viral. A 2 year waiting list is not real. I just bought one.
You bought off the lot, or ordered one?
 

generaltso

Well-Known Member
Joined
Jun 24, 2020
Messages
5,201
Reaction score
8,717
Location
Vermont
Vehicles
2021 MME Premium AWD SR Infinite Blue
Country flag
You bought off the lot, or ordered on3e?
You can’t order them in the US. I called a few dealers until I found one that had one inbound with what I was looking for. I put a deposit on it and picked it up when it arrived 3 weeks later. It wasn’t all that difficult.

Yes, a lot of dealers have waiting lists, but 2 years is just crazy talk.
 

Mathington

Well-Known Member
First Name
Matthew
Joined
Jul 6, 2021
Messages
83
Reaction score
91
Location
Canada
Vehicles
Mach-E Premium SR AWD
Country flag
That's insane, I don't know why anyone would even pay prices or a markup like that for a RAV 4.
 

generaltso

Well-Known Member
Joined
Jun 24, 2020
Messages
5,201
Reaction score
8,717
Location
Vermont
Vehicles
2021 MME Premium AWD SR Infinite Blue
Country flag
That's insane, I don't know why anyone would even pay prices or a markup like that for a RAV 4.
Nobody would. But that doesn’t mean one crazy dealer isn’t going to test it.

D7BFC36B-8768-4721-B08D-18FBD4D16BF2.png
 

ARK

Well-Known Member
Joined
Aug 21, 2020
Messages
1,494
Reaction score
2,152
Location
Los Angeles
Vehicles
Mustang Mach E
Country flag
Consider the source. Clean Technica is citing an article in Teslarati (far from an unbiased source) who cites a Reddit Post in a Tesla Subreddit, but shows no evidence. Now the original post has been deleted by the OP. I'm not sure this ever really happened.
Indeed, and of all the times we have heard of Ford execs intervening, I’ve never heard of a phone call between the exec and the potential buyer, all done over Twitter or some other social media.
 

unhandled

Well-Known Member
First Name
Mathieu
Joined
Jul 28, 2021
Messages
121
Reaction score
108
Location
Stoke, Quebec, Canada
Vehicles
Mustang Mach-E Premium AWD ER
Country flag
People are upset about markup but everyone seems cool with Tesla increasing price from the get go. Bottom line, people end up paying more money for the car. It’s just the fact that you don’t pay the price you see on a sticker that upsets people.
 

kdryden99

Well-Known Member
First Name
Richard
Joined
Sep 25, 2020
Messages
1,384
Reaction score
1,219
Location
Montreal Canada
Vehicles
Nissan Sentra Spec-V, Infinite Blue Mach E4X Prem
Country flag
People are upset about markup but everyone seems cool with Tesla increasing price from the get go. Bottom line, people end up paying more money for the car. It’s just the fact that you don’t pay the price you see on a sticker that upsets people.
Welcome to 2021. That's why I don't really care for this article. There are stores selling video cards 3 years old that been long discontinued for more than what sold for back then. Everything is affected and the bigger the demand, the higher the markup.
 

Chuck

Well-Known Member
First Name
Chuck
Joined
May 13, 2021
Messages
367
Reaction score
568
Location
SoCal
Vehicles
Mustang Mach E 2021
Country flag
It's ironic that because Tesla has no dealers it raises prices, as much as $20k not on the Model Y, that everybody has to pay but that's OK because they're raising the MSRP. Ford, on the other hand, hasn't raised the MSRP but the dealers have raised the price instead but it's not OK.
 

Maquis

Well-Known Member
First Name
Dave
Joined
Dec 21, 2020
Messages
970
Reaction score
1,345
Location
Illinois
Vehicles
2021 Mach E Premium; 2017 F150 XLT; 2013 Explorer XLT; 1965 Mustang Convertible; 1953 Chevy 3100
Country flag
It's ironic that because Tesla has no dealers it raises prices, as much as $20k not on the Model Y, that everybody has to pay but that's OK because they're raising the MSRP. Ford, on the other hand, hasn't raised the MSRP but the dealers have raised the price instead but it's not OK.
It’s been speculated that Tesla is raising prices with an eye on their buyers being able to claim tax credits again if and when BBB passes.
 

MellowJohnny

Active Member
First Name
Christian
Joined
Nov 16, 2021
Messages
33
Reaction score
49
Location
YYZ
Vehicles
2022 Mach-E Premium AWD
People who get mad a dealers for mark-up don't know how dealerships work - Ford sells the car to the dealer. The dealer owns the car. Then they sell it to you. When supply and demand are in equilibrium, they can't sell above MSRP because you'll walk to the next dealer and pay MSRP (assuming there is no collusion). When demand exceeds supply, like for most things today, prices go up. ECON-101. Some states / provinces have price gouging laws (the Gov. of Ontario went after people gouging PPE and hand sanitizer early in the pandemic) but I don't think we are there yet.

It's frustrating, it makes Ford look bad, but it's just how a free market works. It's better than a planned economy ;-)
 
Advertisement

 
Advertisement
Top