Tesla Drops Prices... Will Ford?

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RobB

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Agreed. While this is still apples & oranges, but this timing is an indication that price wars are potentially coming.

I went and checked Tesla.com. Fully loaded, five-seat Model Y = $58, 290 (including remaining available federal rebate).

My First-Edition MME, $60,300 (not including $7,500 rebate).

Will Ford hold, or call?
 
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eager2own

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I went and checked Tesla.com. Fully loaded, five-seat Model Y = $58, 290.
But with no tax credit.
Much has already been discussed about Model Y vs. ME. I could see a significant price reduction on it moving the needle for some (along with the slight delay in ME launch), but it looks like that's not a model they're discounting yet.
Or, to answer your question, Ford won't drop prices because Tesla has on the S, E and X. I'm not sure they would even if there was a price drop on the Y.
 
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Time will tell.
 

KAustin

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The model S dropped $5k and model 3 is down either $2k or $3k. Not sure about X as I have never priced one.
 

dbsb3233

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Agreed. While this is still apples & oranges, but this timing is an indication that price wars are potentially coming.

I went and checked Tesla.com. Fully loaded, five-seat Model Y = $58, 290 (including remaining available federal rebate).

My First-Edition MME, $60,300 (not including $7,500 rebate).

Will Ford hold, or call?
So in other words, that MME is $60,300 - $7500 = $52,800 vs the $58,290 for the Model Y.

Sounds like Ford already has the better hand.
 

dbsb3233

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Would be more interesting if there was mention of a Model Y price cut.
Exactly. Ford will probably be discounting it's older models too. But not the brand-new latest/greatest about to come out.

Can probably get a good deal on a Fusion, or an Edge.
 

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Don’t see the logic in Ford cutting the selling price of the Mach-E, when it appears they will have more orders for the initial year of production than they can fill --- 50,000 unless LG Poland ups their delivery schedule.
 

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My buddy points out the Model Y is arguably better than the S/X and needs a bigger price gap to the Model 3.

So likely no, the Mustang Mach-E won't drop in price since it's already competitive to anything else that comes close.
 

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A good old fashioned price war, just before reservations convert!
It doesn't mention any price cut on Model Y.

Red Model Y with just autopilot is $55k vs. Red Mach-E with Co-Pilot 360 for $58k. Forgetting the $7.5k tax rebate on Mach-E, for $3k you get a working adaptive cruise, working lane keeping, rear cross traffic alert, working blind side indicators, hatch with wiper, better controls, inline screen. 360 camera. Reasons I'm switching to the Mach-E.

Only advantage to the Model Y would be the 46 miles of range. Tesla would have to cut $5k, nearly 10% on Model Y to be equal to Mach-E with tax rebate, price for the first 50,000 Mach-E's, and Mach-E is simply a better car.

Another advantage, one only those who have purchased from Tesla would appreciate, having a dealership and clear communications with service vs. Tesla's "do it on the app" and when you do get service, you quite often get "within normal limits". For example, the non-working lane keeping.
 
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ab13

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No reason to since the production is limited. Also, it's up to the dealers to sell, they will trade with other dealers or provide incentives if that were to become necessary.
 

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Tesla may be trading some profit margin for marketshare, but alternately they may be reflecting lower internal costs due to new battery developments. I don't think Ford is in a similar position, however as was mentioned with limited production they likely don't have to try to compete dollar for dollar.
 

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Based on just gut feelings, I predict Ford drops prices by 10K to about 50K. With incentives, it will be in the 40K range, which is where analysts expect cheaper 2021 Model Ys to be.
 
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