4sallypat
Well-Known Member
- First Name
- Pat
- Joined
- Mar 30, 2022
- Threads
- 62
- Messages
- 1,953
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- Location
- Southern California
- Vehicles
- '23 MME delivered May '23 + '22 Lightning July '22
- Occupation
- Network Tech
- Thread starter
- #1
https://fordauthority.com/2023/02/ford-loses-overall-loyalty-award-to-tesla-after-12-year-run/
"Tesla managed to wrangle this honor away from Ford this year, a change that S&P at least partially attributes to supply chain shortages, as some customers were apparently enticed to switch brands with so few choices on dealer lots. Loyalty as a whole continues to drop, however, decreasing from 54.6 percent in 2019 to 50.2 percent in 2022."
"Tesla managed to wrangle this honor away from Ford this year, a change that S&P at least partially attributes to supply chain shortages, as some customers were apparently enticed to switch brands with so few choices on dealer lots. Loyalty as a whole continues to drop, however, decreasing from 54.6 percent in 2019 to 50.2 percent in 2022."
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