Mach-Lee

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As of today, December 2nd 2022, ALL Ford EV Certified dealers must be fully compliant with current Next-Gen EV certification requirements from Ford (see below). This means from this day forward, no one should be turned down for service at a EV Certified dealer due to lack of L2 chargers, service tools, battery handling equipment, or EV trained technicians. If an EV certified dealer can't service a Ford EV, there are no more excuses or postponements, they are not in compliance (and I recommend reporting this to Ford).

In addition, today is also the last day for dealers sign up for the new Model e program, which will be required by 2024 in order to sell Ford EVs. If not, the next opportunity for dealers to join Model e will be in 2025 for a 2027 start. There are two certification tiers, a standard and an elite with additional requirements (see below). Dealers have to make the big decision whether they will invest six- or seven-figure sums of money in the charging infrastructure required to be a future Ford EV dealer. For many, this will be too much of a hurdle and they will cease selling EVs in 2024. I hope Ford publishes a list of Model e dealers in the coming months so we know where our current dealers' loyalties lie. I no longer wish to bother with any dealer that isn't "all-in" with EVs moving forward. I don't want mechanics or service managers that hate EVs working on my vehicle. I don't want salesmen that know next to nothing about EVs trying to spew lies about them to me. I want to deal with people that have actually chosen to work with EVs. And I want an online order system that ensures price transparency at every step of the transaction, from initial order to final signing so there are no surprises. That's how it should have been all along.

Ford Next-Generation EV Certification Requirements (by December 2, 2022):
  • At least two 32A or greater Level 2 chargers
    • At least one "Front" L2 EVSE available for customer use
    • At least one "Back" L2 EVSE or 14-50 outlet for service use
  • NEMA 14-50 outlets for at least 10% of service bays
  • All required EV shop equipment including
    • Pneumatic TIM applicator gun
    • Battery lift table
    • Smoke machine and adapters for leak testing pack
    • Rescue and cell balancing chargers
    • F150 Lightning and Mach-E service tool kits
  • Dealership personnel have completed all required EV training
    • Key sales, finance, service, and parts employees must complete basic EV training
    • At least one EV-certified technician that can perform HV battery repair

Ford Model e Certified Requirements (by January 1, 2024):
  • At least five 80A Level 2 chargers ($5k/ea plus installation)
    • Two 32A chargers may replace one 80A charger
    • Must be accessible on Blue Oval Charge Network
    • Six 80A chargers required by 2026
  • At least one 120 kW or greater Level 3 charger ($85k/ea plus installation)
    • Must have two CCS connectors
    • Must be for-pay on Blue Oval Charge Network
    • Must support Plug and Charge
    • Must be available to the public 24/7 in a secure, well-lit location
    • Must share real-time availability via cellular
  • NEMA 14-50 outlets for at least 50% of service bays
    • Up to a maximum of 11 outlets
  • All current EV service tools required
  • 5000 lb forklift
  • Required Model e employee training
  • Limit of 25 EVs sold per year
  • Must sell EVs online with non-negotiable pricing
    • Final transaction price must match price listed on Ford.com

Ford Model e Certified Elite Requirements (by January 1, 2024):
  • All of the above plus:
  • At least two120 kW or greater Level 3 chargers
    • Three L3 chargers required by 2026
  • Additional training requirements
  • No limit on EVs sold per year
Dealers that do not meet the new Model e requirements by January 1, 2024 will stop selling EVs at that time.

More details about Model e required equipment: https://rotunda.service-solutions.com/en-US/Pages/RotundaEV.aspx
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Reign of Ravens

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  • Must sell EVs online with non-negotiable pricing
    • Final transaction price must match price listed on Ford.com
Wow, this one is huge. My sales experience stank and was easily the worst experience I've had, and it had to do with the dealership promising one thing, the person making the promise leaving, and then the dealership frequently forgetting that promise (which I had in writing, and they ultimately - and unhappily - honored). It felt like a lot of unnecessary drama and the day we picked up our Mach-E I told my wife that this would be the last time I purchased a vehicle from that dealership. If the dealerships truly play along with this requirement from Ford, I'd eat my words on that statement and consider buying future Ford vehicles from them.
 

Logal727

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Wow, this one is huge. My sales experience stank and was easily the worst experience I've had, and it had to do with the dealership promising one thing, the person making the promise leaving, and then the dealership frequently forgetting that promise (which I had in writing, and they ultimately - and unhappily - honored). It felt like a lot of unnecessary drama and the day we picked up our Mach-E I told my wife that this would be the last time I purchased a vehicle from that dealership. If the dealerships truly play along with this requirement from Ford, I'd eat my words on that statement and consider buying future Ford vehicles from them.
I was just in a convo on Twitter with a big poster from the forum here and they said this stuff never happens, hmmm, interesting.
 

SnBGC

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As of today, December 2nd 2022, ALL Ford EV Certified dealers must be fully compliant with current Next-Gen EV certification requirements from Ford (see below). This means from this day forward, no one should be turned down for service at a EV Certified dealer due to lack of L2 chargers, service tools, battery handling equipment, or EV trained technicians. If an EV certified dealer can't service a Ford EV, there are no more excuses or postponements, they are not in compliance (and I recommend reporting this to Ford).

In addition, today is also the last day for dealers sign up for the new Model e program, which will be required by 2024 in order to sell Ford EVs. If not, the next opportunity for dealers to join Model e will be in 2025 for a 2027 start. There are two certification tiers, a standard and an elite with additional requirements (see below). Dealers have to make the big decision whether they will invest six- or seven-figure sums of money in the charging infrastructure required to be a future Ford EV dealer. For many, this will be too much of a hurdle and they will cease selling EVs in 2024. I hope Ford publishes a list of Model e dealers in the coming months so we know where our current dealers' loyalties lie. I no longer wish to bother with any dealer that isn't "all-in" with EVs moving forward. I don't want mechanics or service managers that hate EVs working on my vehicle. I don't want salesmen that know next to nothing about EVs trying to spew lies about them to me. I want to deal with people that have actually chosen to work with EVs. And I want an online order system that ensures price transparency at every step of the transaction, from initial order to final signing so there are no surprises. That's how it should have been all along.

Ford Next-Generation EV Certification Requirements (by December 2, 2022):
  • At least two 32A or greater Level 2 chargers
    • At least one "Front" L2 EVSE available for customer use
    • At least one "Back" L2 EVSE or 14-50 outlet for service use
  • NEMA 14-50 outlets for at least 10% of service bays
  • All required EV shop equipment including
    • Pneumatic TIM applicator gun
    • Battery lift table
    • Smoke machine and adapters for leak testing pack
    • Rescue and cell balancing chargers
    • F150 Lightning and Mach-E service tool kits
  • Dealership personnel have completed all required EV training
    • Key sales, finance, service, and parts employees must complete basic EV training
    • At least one EV-certified technician that can perform HV battery repair

Ford Model e Certified Requirements (by January 1, 2024):
  • At least five 80A Level 2 chargers ($5k/ea plus installation)
    • Two 32A chargers may replace one 80A charger
    • Must be accessible on Blue Oval Charge Network
    • Six 80A chargers required by 2026
  • At least one 120 kW or greater Level 3 charger ($85k/ea plus installation)
    • Must have two CCS connectors
    • Must be for-pay on Blue Oval Charge Network
    • Must support Plug and Charge
    • Must be available to the public 24/7 in a secure, well-lit location
    • Must share real-time availability via cellular
  • NEMA 14-50 outlets for at least 50% of service bays
    • Up to a maximum of 11 outlets
  • All current EV service tools required
  • 5000 lb forklift
  • Required Model e employee training
  • Limit of 25 EVs sold per year
  • Must sell EVs online with non-negotiable pricing
    • Final transaction price must match price listed on Ford.com

Ford Model e Certified Elite Requirements (by January 1, 2024):
  • All of the above plus:
  • At least two120 kW or greater Level 3 chargers
    • Three L3 chargers required by 2026
  • Additional training requirements
  • No limit on EVs sold per year
Dealers that do not meet the new Model e requirements by January 1, 2024 will stop selling EVs at that time.

More details about Model e required equipment: https://rotunda.service-solutions.com/en-US/Pages/RotundaEV.aspx
Thanks for the summary. Now I understand why all the dealerships that we are working with are wanting the Elite certification. So they can sell more than 25 EVs per year. Unlimited allocations are a HUGE incentive to get Elite status.
 

Logal727

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3 DCFC seems like a lot, but who knows what the future is gonna look like
 


Mach1E

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Wow, this one is huge. My sales experience stank and was easily the worst experience I've had, and it had to do with the dealership promising one thing, the person making the promise leaving, and then the dealership frequently forgetting that promise (which I had in writing, and they ultimately - and unhappily - honored). It felt like a lot of unnecessary drama and the day we picked up our Mach-E I told my wife that this would be the last time I purchased a vehicle from that dealership. If the dealerships truly play along with this requirement from Ford, I'd eat my words on that statement and consider buying future Ford vehicles from them.
Non-negotiable pricing sounds great……..in the current no inventory high demand sellers market.

Sure it could mean “no markup,” but it also could mean “markup for everyone” or “no discounts for anyone.”

I like the part where they can’t raise the price above the online price (which ironically is the LAW in most places anyways), I just hope that it’s able to be negotiated down.

And yes, I do mean it’s the law. For example in California it’s illegal to sell a car for a higher price than is advertised online or on the car. Any ADM must be clearly marked in both places.

But what do people do if they break the law? Usually nothing.
 

machefan2022

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What do you think the dealership margins are on a EV, 5%, 10%? Say it is $5000 per vehicle, then a Model E dealer with a 25 car limit only makes $125000 a year on EV sales.

It has to be a higher margin than that, right?
 

Ghost Ryder

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And yes, I do mean it’s the law. For example in California it’s illegal to sell a car for a higher price than is advertised online or on the car. Any ADM must be clearly marked in both places.

But what do people do if they break the law? Usually nothing.
Obviously there's a lot of wiggle room in the law because many dealers and not just Ford have been charging exorbitated ADM, dealer's addon fee, etc. for the past 2 years, despite the online order price.

Maybe the law only applies to dealer's advertise price and not Listed MSRP price. I would think there are tons of complaints to BBB and other regulatory agency, and since they're all still doing it, I'm guessing the law has loopholes.
 

Ghost Ryder

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What do you think the dealership margins are on a EV, 5%, 10%? Say it is $5000 per vehicle, then a Model E dealer with a 25 car limit only makes $125000 a year on EV sales.

It has to be a higher margin than that, right?
I don't know about EVs, but the conventional wisdom for ICE cars is only a few, ?2k per car on average, not counting dealer's addons. They make the majority of money on the service side.
 

Maquis

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I don't know about EVs, but the conventional wisdom for ICE cars is only a few, ?2k per car on average, not counting dealer's addons. They make the majority of money on the service side.
My brother was the parts manager at the biggest VW dealer in central Texas. He told me profits were pretty evenly split between vehicle sales, service, and parts sales. It probably varies widely depending on a lot of factors.
 

Ghost Ryder

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My brother was the parts manager at the biggest VW dealer in central Texas. He told me profits were pretty evenly split between vehicle sales, service, and parts sales. It probably varies widely depending on a lot of factors.
I would think it's dealer dependent also.
 

heisnuts

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It will be very interesting to see how this plays out (assuming the deadline does not get extended again). Unless there is a lot of participation from Ford (which I doubt), I do not see the incentive right now for a lot of smaller dealers to invest that kind of money just to sell 25 new EVs a year.

Even if a smaller dealer wanted to sell EVs, they could still opt out from Ford and just buy used EVs from auction to sell and not be constrained by all the costs and requirements above. I also don't see anything that would prevent a dealer who opted out to service EVs (but would they be able to perform warranty repairs?). I sure hope this plan does not backfire on Ford and make it so a lot of people in the US will have to travel long distances just to buy (and possibly even service) a new EV.
 
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RickMachE

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I would think it's dealer dependent also.
Yes.

Some dealers stack on fees, raising profits.

Some dealers sell parts, or service, on the internet. Profit percent goes down, profit dollars go up.
 

Lola2004

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As of today, December 2nd 2022, ALL Ford EV Certified dealers must be fully compliant with current Next-Gen EV certification requirements from Ford (see below). This means from this day forward, no one should be turned down for service at a EV Certified dealer due to lack of L2 chargers, service tools, battery handling equipment, or EV trained technicians. If an EV certified dealer can't service a Ford EV, there are no more excuses or postponements, they are not in compliance (and I recommend reporting this to Ford).

In addition, today is also the last day for dealers sign up for the new Model e program, which will be required by 2024 in order to sell Ford EVs. If not, the next opportunity for dealers to join Model e will be in 2025 for a 2027 start. There are two certification tiers, a standard and an elite with additional requirements (see below). Dealers have to make the big decision whether they will invest six- or seven-figure sums of money in the charging infrastructure required to be a future Ford EV dealer. For many, this will be too much of a hurdle and they will cease selling EVs in 2024. I hope Ford publishes a list of Model e dealers in the coming months so we know where our current dealers' loyalties lie. I no longer wish to bother with any dealer that isn't "all-in" with EVs moving forward. I don't want mechanics or service managers that hate EVs working on my vehicle. I don't want salesmen that know next to nothing about EVs trying to spew lies about them to me. I want to deal with people that have actually chosen to work with EVs. And I want an online order system that ensures price transparency at every step of the transaction, from initial order to final signing so there are no surprises. That's how it should have been all along.

Ford Next-Generation EV Certification Requirements (by December 2, 2022):
  • At least two 32A or greater Level 2 chargers
    • At least one "Front" L2 EVSE available for customer use
    • At least one "Back" L2 EVSE or 14-50 outlet for service use
  • NEMA 14-50 outlets for at least 10% of service bays
  • All required EV shop equipment including
    • Pneumatic TIM applicator gun
    • Battery lift table
    • Smoke machine and adapters for leak testing pack
    • Rescue and cell balancing chargers
    • F150 Lightning and Mach-E service tool kits
  • Dealership personnel have completed all required EV training
    • Key sales, finance, service, and parts employees must complete basic EV training
    • At least one EV-certified technician that can perform HV battery repair

Ford Model e Certified Requirements (by January 1, 2024):
  • At least five 80A Level 2 chargers ($5k/ea plus installation)
    • Two 32A chargers may replace one 80A charger
    • Must be accessible on Blue Oval Charge Network
    • Six 80A chargers required by 2026
  • At least one 120 kW or greater Level 3 charger ($85k/ea plus installation)
    • Must have two CCS connectors
    • Must be for-pay on Blue Oval Charge Network
    • Must support Plug and Charge
    • Must be available to the public 24/7 in a secure, well-lit location
    • Must share real-time availability via cellular
  • NEMA 14-50 outlets for at least 50% of service bays
    • Up to a maximum of 11 outlets
  • All current EV service tools required
  • 5000 lb forklift
  • Required Model e employee training
  • Limit of 25 EVs sold per year
  • Must sell EVs online with non-negotiable pricing
    • Final transaction price must match price listed on Ford.com

Ford Model e Certified Elite Requirements (by January 1, 2024):
  • All of the above plus:
  • At least two120 kW or greater Level 3 chargers
    • Three L3 chargers required by 2026
  • Additional training requirements
  • No limit on EVs sold per year
Dealers that do not meet the new Model e requirements by January 1, 2024 will stop selling EVs at that time.

More details about Model e required equipment: https://rotunda.service-solutions.com/en-US/Pages/RotundaEV.aspx
Thanks for posting. My dealer. Skyline Ford of Salem Oregon was amazing. Can't say enough good things about them. If you are in the PNW use them
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