Unexpected Discount showed up in MME order

[Socalsp3]

ordered premium rwd on 2/11 and just noticed a 325 discount. anyone know what its for?


Dealer Selling Price
E20

• Base MSRP
  E11
  $49,100.00
• Total Options
  E124
  -$325.00
• Destination and Delivery Charges
  E22
  $1,100.00
• Total MSRP
  E122
  $49,875.00

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[generaltso]

It’s for the removal of Park Assist.

 

[NoMoShocks]

I tried park assist on my 2021 Premium AWD. I am not bad at parking and thought it is really easier to just do it myself.

 

[H.Bergeron]

There ought to be a $3,000 credit for the removal of the kick-to-open lift gate (my favorite feature on Fords). And of course Ford said they were saving $1k per vehicle by removing ventilated seats, so they ought to credit that as well.

 

[Socalsp3]

thanks id rather have the discount than park assist

 

[generaltso]

There ought to be a $3,000 credit for the removal of the kick-to-open lift gate (my favorite feature on Fords). And of course Ford said they were saving $1k per vehicle by removing ventilated seats, so they ought to credit that as well.

But the MSRP never included ventilated seats. How do you remove something that never existed? Maybe they should credit us for “removing” the built-in coffee maker too?

 

[H.Bergeron]

But the MSRP never included ventilated seats. How do you remove something that never existed? Maybe they should credit us for “removing” the built-in coffee maker too?

https://www.autoevolution.com/news/...ford-uses-data-to-make-more-money-181234.html

 

[PEP of FL]

https://www.autoevolution.com/news/...ford-uses-data-to-make-more-money-181234.html

I read that as Ford data showed few Customers used or wanted this option, thus just did not include it as opposed to it was included and they removed it. Thus Ford saved $1,000 to themselves to not include it, yet passed no savings on to Customers. At least that is the read on the article from me you linked.

 

[2021-MMEx-RT1]

I read that as Ford data showed few Customers used or wanted this option, thus just did not include it as opposed to it was included and they removed it. Thus Ford saved $1,000 to themselves to not include it, yet passed no savings on to Customers. At least that is the read on the article from me you linked.

That's one of the things I missed from my last vehicle!

Have bamboo 'mats' but thinking about ventilated aftermarket seat blowers...

 

[generaltso]

https://www.autoevolution.com/news/...ford-uses-data-to-make-more-money-181234.html

"Ford, for instance, realized most people enjoyed the heated seats in the Mustang Mach-E, but very few use the ventilated seats. As you’d imagine, off went the ventilated seats, while the heated seats were offered as standard on more trims, which allowed Ford to actually save money through economy of scale. "

Let me get this straight. Ford spied on us in our MME's and discovered that very few of us used the ventilated seats? Maybe that's because none of our cars ever had them? The author of that article should have done a little more research. The $1000 savings that Jim Farley is referencing is by offering heated seats on more trim levels to get better pricing from suppliers as well as " other cost-cutting measures". They never removed ventilated seats because they were never there to begin with.

 

[kayzoqueen]

I would rather have ventilated seats than heated seats.

 

[generaltso]

I would rather have ventilated seats than heated seats.

You live in southern California. I'd rather have both.

 

[kayzoqueen]

You live in southern California. I'd rather have both.

Then its settled, they shouldn't have removed ventilated seats

 

[PEP of FL]

"Ford, for instance, realized most people enjoyed the heated seats in the Mustang Mach-E, but very few use the ventilated seats. As you’d imagine, off went the ventilated seats, while the heated seats were offered as standard on more trims, which allowed Ford to actually save money through economy of scale. "

Let me get this straight. Ford spied on us in our MME's and discovered that very few of us used the ventilated seats? Maybe that's because none of our cars ever had them? The author of that article should have done a little more research. The $1000 savings that Jim Farley is referencing is by offering heated seats on more trim levels to get better pricing from suppliers as well as " other cost-cutting measures". They never removed ventilated seats because they were never there to begin with.

Here is a Ford Authority article on ventilated seats:

https://fordauthority.com/2022/07/h...r, despite all of this,some choices,” he said.

 

[ripperAZ]

You know what August In Arizona says to FOMOCO only providing heated seats?

“Yo. Jackass wassup!”

Jes sayin. Every new vehicle in Arizona over $30,000 has ventilated seats. Bad move

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