If you have a Mach E and feel screwed by the price slash, call Ford, or don't. LOL

[jay1122]

Huh?

In 2021 and 2022 they sold every Mach E built at MSRP or above with a 6 month plus waiting list.

Why should they have launched it for $10k less than a model Y?

That’s just crazy talk.

Now in 2023, knowing how it turned out, they should have dropped prices more and more quickly.

But that’s hindsight.

When Tesla did a huge price drop at the beginning of the year, it was impossible for Ford to know how long it would last and how it would turn out.

The market did a completely unprecedented U turn from 2022 to 2023. It is easy now to play the “you should have done this” game now.

That said, Ford sold 39k in 2022 and 40k in 2023. They just overproduced.

Yeah, when MME launched, It was during the crazy covid car frenzy. Used cars are selling for more than new. People pay 10K over MSRP for a MME GT. That is when I traded in my E300 for nearly the same price purchased 2 years ago for the MME. Good times. Too bad the bubble burst.

I think it goes back to the legacy dealer model vs tesla direct sale. Tesla just updates website on price cuts to keep demand. God knows how long it took ford to approve this $8100 reduction.

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[stealthytolkien]

Huh?

In 2021 and 2022 they sold every Mach E built at MSRP or above with a 6 month plus waiting list.

Why should they have launched it for $10k less than a model Y?

That’s just crazy talk.

Now in 2023, knowing how it turned out, they should have dropped prices more and more quickly.

But that’s hindsight.

When Tesla did a huge price drop at the beginning of the year, it was impossible for Ford to know how long it would last and how it would turn out.

The market did a completely unprecedented U turn from 2022 to 2023. It is easy now to play the “you should have done this” game now.

That said, Ford sold 39k in 2022 and 40k in 2023. They just overproduced.

Fair enough. 2021 and 2022 was a weird time. So I guess what you’re saying is that none of this could have been avoided and nothing could have been done differently in hindsight.

 

[Mach1E]

Fair enough. 2021 and 2022 was a weird time. So I guess what you’re saying is that none of this could have been avoided and nothing could have been done differently in hindsight.

Not at all, I even said what they should have done in 2023.

Just that your price suggestion at launch was way off.

At launch they could have charged more.

 

[stealthytolkien]

Not at all, I even said what they should have done in 2023.

Just that your price suggestion at launch was way off.

At launch they could have charged more.

Says “easy to play this should could game” and goes on to doing just that in response

Jokes aside, I agree with you in principle. But I will still say that Ford handled this a bit too poorly. There are market analysts paid millions to predict these winds.

I am least surprised that we have come to this. Perhaps my suggestion of $10k was off because you correctly cited initial high sales. My simple thinking is - you’re launching an EV when there’s an incumbent in the market. In the pandemic people mover cars were being sold over MSRP so I wouldn’t really base my high sales assumption on that metric alone.

The fact today remains - pandemic or not, Tesla is selling ten times more cars each quarter and MME is struggling to find buyers.

 

[Mach1E]

Says “easy to play this should could game” and goes on to doing just that in response

Yes, the game is easy. Never said I wouldn’t play. ?

 

[generaltso]

I used Ford Options for financial arrangement, can give it back and get a cheaper one. Anyone else think this?

People keep saying this, but I don't understand how you can get a cheaper one. My Options contract is up next month and the balloon payment is $24k. How can I get a Mach-E for less than that?

 

[Mach1E]

People keep saying this, but I don't understand how you can get a cheaper one. My Options contract is up next month and the balloon payment is $24k. How can I get a Mach-E for less than that?

Cheaper than what they paid new for their 2021.

But yeah, used 2021 for 24k vs new 2023 for much more, I would probably buy out the options one.

Unless you drive a select and want to upgrade to GT or something. Just saw a few new 2023 GTPEs listed for 46-47k!

 

[generaltso]

Cheaper than what they paid new for their 2021.

But yeah, used 2021 for 24k vs new 2023 for much more, I would probably buy out the options one.

Unless you drive a select and want to upgrade to GT or something. Just saw a few new 2023 GTPEs listed for 46-47k!

Maybe. But it would still be quite the financial hit to "trade up" to essentially the same car. Honestly, if I was going to spend more money for something new, I'd probably want something that actually feels new with more features. Maybe a Kia EV9 with heated/ventilated seats in the front and back and a HUD. But that would be even further above my $24k balloon payment. Except for the crazy market during the pandemic, buying new is never cheaper than keeping what you've got.

 

[superdave80]

It is not just the 50% depreciation that hurts a little since we are not planning to sell our MME and it has no cost to operate at the moment with free electricity plan. The hurts in pride are actually way more. Hey look at the MME and the guy who is driving it. That dude probably paid more than $60k for the car and it is now worth $30k or even less. A used camry might be able to fetch a higher price than my MME. No more a guy who is driving a cool MME in a class of its own. MME is now a cheapo expecially a used one.

I doubt many people look at another person's vehicle and judge based on resale value...

 

[jay1122]

It is not just the 50% depreciation that hurts a little since we are not planning to sell our MME and it has no cost to operate at the moment with free electricity plan. The hurts in pride are actually way more. Hey look at the MME and the guy who is driving it. That dude probably paid more than $60k for the car and it is now worth $30k or even less. A used camry might be able to fetch a higher price than my MME. No more a guy who is driving a cool MME in a class of its own. MME is now a cheapo expecially a used one.

I doubt common drivers know a car's resale value. They probably don't even know your car is electric.

if you care about status and other people's view so much. May I suggest used Porsche taycan? A used taycan 4S with $130K MSRP can be had for $70K. Low miles and excellent condition. People will think, wow look at that dude with that expensive 6 digit priced Porsche.

 

[Monke]

I doubt common drivers know a car's resale value. They probably don't even know your car is electric.

if you care about status and other people's view so much. May I suggest used Porsche taycan? A used taycan 4S with $130K MSRP can be had for $70K. Low miles and excellent condition. People will think, wow look at that dude with that expensive 6 digit priced Porsche.

Thank you for the recommendation. I have been looking for a toy car. A certified Macan or Cayenne can be bought for $30k or slightly more with 2Y unlimited miles warranty. 4C is actually way nicer. One of the launch edition was sold for around $45k and the price is on the way up. A low mile IS350 was also on my radar for $20k. Unfortunately, we do not have those dealerships in town. Could you imagine that? We are also waiting for a Cybertruck so a Taycan is a no no. $70k is too expensive!

The point was not just about the resale value as I have already mentioned. It was also about 50% depreciation on a non-luxury car. Most of the times car values and depreciations are irrelevant to life. In some situations with "non-common people",... I don't think I have to give examples here. To me those several situations are quite obvious. We are fortunate enough to have a spare car that I could use.

 

[keithnteri]

Not understanding why people are all upset about the price cut. Don’t still love the car?
I’m in a bit of a different boat as I leased mine. I figured when the lease is up I can decide if it is worth the residual or just walk away and get the next new one.

First time I have leased but it made sense at the time.

 

[Mach1E]

Not understanding why people are all upset about the price cut. Don’t still love the car?
I’m in a bit of a different boat as I leased mine. I figured when the lease is up I can decide if it is worth the residual or just walk away and get the next new one.

First time I have leased but it made sense at the time.

People get upset when things happen that cost them money.

Price cuts on new cars definitely affect used car values.

Being upset about losing money seems like a reasonable response. Not freaking out of course, but not being happy.

I’m not mad at Ford, they have to drop prices to clear out the 2023s. But I definitely haven’t enjoyed watching my resale value this last year.

A year ago, I was eyeing the Macan EV, hoping that it would come out and I could possibly trade in for one for a reasonable amount.

But I’m definitely not gonna do trade plus $70,000 to get one right now. ?

 

[waldo1949]

We are approaching our 1 year anniversary with our Mach E GTPE. Watching the price drops is making me sick. I totally understand that generally vehicles are poor investments. However, I certainly didn't expect the drastic depreciation on a Ford. Maserati, or the like, absolutely, but not Ford. I can buy a new GTPE for around 18K less than we paid for ours. And if I wanted to trade it in, with 5500 miles on it, I would probably take a 50% hit. I called Ford to see if they were doing anytihing for those of us who purchased at the higher price. While they do not have any plans of doing anything, the agent did tell me they were taking notes for the powers that be. He also said he was seeing several calls for the same reason. Maybe if enough of us call and complain something will happen. In the past year and a half we have spent around 300K on Ford vehicles. I had never owned a Ford until then. Not sure after this if I'll buy another one. I do understand prices tend to come down over time, especially on products with lots of tech, but this seems ridicules. If you want to call Ford, here is the number. (800) 392-3673

Prices of almost all goods fluctuate. If you want the sale price you have to wait for the sale. You chose not to wait.

 

[VannDamage]

Any car that you buy is a depreciating asset 99% of the time. I got my 2023 GTPE in Oct 2023 for 61k and am getting the $3750 tax credit. Its a great car, long term car, so I don't give a crap what the resale value is.

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