Lincoln going all electric, Ford to 40% by 2030

[ChasingCoral]

https://media.lincoln.com/content/l...lincoln-accelerates-brand-transformation.html
LINCOLN ACCELERATES BRAND TRANSFORMATION; PLANS TO DELIVER A FULL PORTFOLIO OF CONNECTED AND ELECTRIFIED VEHICLES BY 2030
Jun 15, 2021 | DEARBORN, Mich.

• As Lincoln approaches its 100th anniversary next year, the brand plans to electrify its entire portfolio of vehicles by 2030 with a full lineup of connected vehicles; first fully electric Lincoln vehicle debuts next year
• New Lincoln Intelligence System will enable an always-on relationship with clients; Lincoln Enhance over-the-air software updates begin this summer, while ActiveGlide hands-free driver-assist technology will be introduced in future Lincoln vehicles
• Lincoln plans to expand its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services

DEARBORN, Mich., June 16, 2021 – Lincoln will debut its first global fully electric vehicle next year, the first step toward electrifying its entire portfolio of vehicles by the end of the decade. The new electric vehicle will debut as the brand celebrates its 100th anniversary next year and accelerates growth in North America and China.

By mid-decade, Lincoln expects half of its global volume will be zero-emissions vehicles and plans to electrify its portfolio of vehicles by 2030. This is part of the company’s Ford+ plan and Ford Motor Company’s planned investment of more than $30 billion in electrification by 2025.

“As we accelerate Lincoln’s transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification,” said Joy Falotico, president, Lincoln. “Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln.”

The company’s new rear-wheel-drive and all-wheel-drive battery electric flexible architecture will enable Lincoln to deliver four new and distinct fully electric vehicles. The first fully electric Lincoln will join the plug-in hybrid Aviator and Corsair SUVs, as the brand shifts toward electrification.

Lincoln also plans to expand its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services as it prepares for an electrified future.

“Our clients deserve the very best from Lincoln,” said Falotico. “Our world-class vehicles, effortless services and advanced connected technology will allow us to create an always-on relationship with them and help transform the Lincoln brand for the future.”

Evolution of Quiet Flight
Evolving the brand’s signature design and drive experience with maximized comfort for all, Lincoln’s unique electrified vision is a true representation of its Quiet Flight DNA. The debut of the Lincoln Zephyr Reflection concept at Auto Shanghai earlier this year hints to the brand’s future design philosophy and signature features it will offer.

Evolving Lincoln’s design, the fully electric Lincoln will deliver a more spacious interior that creates the ultimate expression of the Lincoln sanctuary. On approach, the exterior presents a striking, modern aesthetic, while the iconic Lincoln star evolves to meet an electrified future. Thoughtful details inside create a truly rejuvenating space for all, with clever storage solutions and minimalistic panels, while a larger, expansive panoramic vista roof enhances natural light and provides a more open, airy feel throughout.

With a coast-to-coast display that offers a sweeping view of the horizon, Lincoln’s new digital design language – Constellation – includes exclusive themes showcasing the night sky. Clients can choose the theme that best reflects their current mood.

Always-on and connected
Lincoln vehicles will introduce next-generation technology that helps the brand create always-on relationships with clients, offering more connected vehicle experiences through a new tech stack. The Lincoln Intelligence System, a cloud-based platform for integrating electrical, power distribution, computing systems in connected vehicles, enables a software-first approach to update performance without changing hardware – ultimately allowing a Lincoln vehicle to get better over time.

Continuous quality improvements, plus new features and capability updates for SYNC® 4-enabled vehicles will be rolled out through the Lincoln Enhance platform via over-the-air software updates. This summer, 2021 Lincoln Nautilus clients will receive their first software updates, including enhancements to their navigation system, Apple CarPlay and digital owner’s manual. A powerful new update to the hands-free digital assistant Alexa arrives this fall, bringing the seamless operations that clients have come to expect with their personal and home devices.

Soon, the brand will build on its comprehensive suite of advanced driver-assist features with the introduction of Lincoln ActiveGlide hands-free highway driving technology. Using advanced camera, radar and driver monitoring technologies, Lincoln ActiveGlide will allow a driver to operate hands-free on prequalified sections of divided highways called Hands-Free Blue Zones.

Future Lincoln vehicles will benefit from a unique digital platform built on top of the Android operating system for a constantly improving, ever more personalized ownership experience. The Lincoln Intelligence System will allow for the creation of more connected, sensory experiences.

Lincoln is exploring more ways for clients to enjoy their sanctuary – to use it as a space for personal relaxation through more connected features. With Rejuvenation mode for example, clients can create their own sensory environment through various display, lighting, climate, seat, massage, scent and audio settings. Lincoln designers and engineers are also experimenting with digital scenting techniques, exploring how warm, pleasant scents positively affect the mood and overall well-being of passengers.

“The space that surrounds you has an immense effect on your overall mood,” said Kemal Curic, design director, Lincoln. “Crafting a space that goes beyond the traditional – a serene sanctuary that elevates the senses and impacts a client’s mood every single day – reveals that as designers, we contribute so much more to the overall experience than just creating vehicles that look good.”

Lincoln, on your terms
Recognized by J.D. Power and Associates for the highest sales satisfaction among all luxury brands, the company’s dealer network is key to delivering effortless, connected services as Lincoln prepares for an electric future and builds on its commitment to bring unique luxury experiences for its clients.

By the end of this year, the Lincoln Way, a collection of personalized services and benefits, will offer custom, on-demand retail experiences in China, as well as a modern, progressive new American luxury facility design and new retail format pilots. Leveraging China’s best practices for a digital, always-on approach, the Lincoln Way in North America will play an important role in helping to advance connected services.

Today, nearly one third of U.S. sales are completed online through Lincoln’s remote sales platform. Now, Lincoln is working on a fully integrated, digital sales platform to meet the changing needs of clients, providing them with a convenient suite of services to be used for routine maintenance and repair through Lincoln Service Connect. The brand will also introduce the Lincoln Charging Network leveraging partners such as Electrify America to deliver a seamless, connected charging experience for clients via the Lincoln Way app.

“Technology allows us to enhance the traditional transaction and make the ownership experience for our clients as convenient and effortless as possible,” said Michael Sprague, North America director, Lincoln. “Meeting clients on their terms is important today, and will be even more so in a digital, connected future.”

Lincoln continues to pilot new offerings recognizing that time is luxury. The brand is testing a mobile fuel and vehicle spa subscription-based service in Houston, leveraging real-time data through the vehicle’s connected features to proactively remind clients if their Lincoln requires fuel or routine maintenance. The service also offers the convenience of vehicle detailing from anywhere.

With a focus on the top 130 luxury markets, Lincoln is also growing its network of brand-exclusive Vitrine dealerships. Along with simplifying the buying process, this model moves away from the traditional transaction space to a modern layout centered around the client. To date, 28 all-new Vitrine facilities, including Lincoln’s first boutique establishment in Arizona, have opened across the country, with another 50 in process.

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[ChasingCoral]

 

[SeattleMachE]

If Lincoln had an EV out already, or had announced something solid, that probably would have been my pick over a Mach-E. They’ve nailed it with their latest design.

As it stands, in a few years I can reevaluate to see if I want to keep my Mach-E and do the Options balloon payment, or hand it in and shift over to a Lincoln EV or the VW ID Buzz van (depending on how that turns out).

 

[ChasingCoral]

https://www.greencarreports.com/new...n-2022-at-least-three-more-for-the-us-by-2030
Lincoln will launch first EV model in 2022, at least three more for the US by 2030

BENGT HALVORSON JUNE 16, 2021

Ford’s Lincoln luxury brand confirmed Wednesday that its first battery electric model will arrive in 2022—and that it’s one of four EVs that will be part of “a full portfolio of connected and electrified vehicles” by 2030.

The brand didn’t entirely spell out how such a portfolio will take form, but it noted that this is part of Ford’s planned investment of more than $30 billion in electrification by 2025.

Lincoln, calling this the start of its next era, is expecting an inflection point around 2025, when nearly half of its global volume will be all-electric vehicles. But unlike GM’s Cadillac, which plans to incrementally phase out internal combustion models through the decade, as new EV models arrive, Lincoln will still offer a set of hybrid, plug-in hybrid, and perhaps non-hybrid options at the end of the decade.

It says that the first fully electric model will deliver a more spacious cabin, with “a strikingly modern aesthetic” and an evolved version of the Lincoln star. The EV’s interior is described as “a truly rejuvenating space,” with a large panoramic roof, storage solutions, and a “coast-to-coast display” with selectable themes to fit the mood.

Lincoln announced in April 2020 that the larger electric SUV co-developed with Rivian—called Mark E, according to some reports—had been cancelled, allegedly due to the pandemic. That left the "elegant" EV based on the Ford Mustang Mach-E that had been confirmed in 2019 by Ford North American president Kumar Galhotra.


Ford EV platforms for mid-decade, presented by Hau Thai-Tang

This first EV could still be the same one Lincoln was referring to then. Ford is preparing two dedicated electric vehicle platforms for Ford and Lincoln EVs—one for a wide range of uni-body crossovers, SUVs, and perhaps trucks, and another intended for larger body-on-frame trucks. Lincoln says that the former of those two will underpin “four new and distinct fully electric vehicles”—of which this EV is the first.

Thai-Tang elaborated last month that the RWD/AWD architecture would underpin a wide range of vehicles, including two- and three-row vehicles, including SUVs like the Ford Explorer and Lincoln Aviator.

A technical cutaway of the new platform, presented last month, showed it appearing nearly identical to what underpins the Mach-E. Ford global product boss Tau Thai-Tang referred to the architecture as an evolution of what underpins the Mach-E, “maximizing the bandwidth, and optimizing the commonality,” but adding a full technology stack that centralizes processing, coordinates hardware sensors, and connects the vehicle to cloud and edge computing.


2021 Lincoln Corsair Grand Touring

Ford has shown that flexibility in its C2 platform that underpins everything from the Ford Maverick hybrid pickup to the Lincoln Corsair. The Corsair Grand Touring, which has been rated at 28 electric miles and 33 mpg in hybrid mode, starts arriving at dealerships soon, according to Lincoln president Joy Falotico.

Lincoln also announced “an enhanced suite of connected services” as it transitions to EVs, and pointed to “the creation of more connected, sensory experiences.” With what it calls a powerful new update to hands-free Alexa connectivity, over-the-air software updates, and its own driver-assistance features, dubbed Lincoln Active Glide, the luxury brand hopes to show something that isn’t always true in everyday life: that always-on can also be serene.