FordPass App: 2024 Mustang Mach-E GT Performance Upgrade Option

[VaporTrails]

Make no bones about it, the hardware is capable of at least 700ftlbs and was locked at 600. This is simply a money grab by Ford, which I participated in. It's worth it, but should have been simply included.

@GatorGrowl echoed statements I have made with even more authority. Ford is betting that “X” of people will buy and “Y” will break the vehicle as a result. The money from X has to cover the costs in Y.

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[garyd9]

As well as the risk, I'd be very surprised if Ford didn't boost the performance price profit a bit just on the basis that people who want the performance are usually willing to pay extra money for it.

Where these things break down, however, is when the manufacturer puts some of the hardware costs in the "add on" price. Then there's a risk that enough people don't buy the addon to cover the cost of the hardware. In other words, if only a few people buy the "performance" upgrade, will Ford be losing money on the GT hardware?

 

[Jerrytball]

Now if 2023 GT‘s were able to do this I’d fork out 1000 right now!

 

[Lloydian]

This doesn't make me happy. I mean, it doesn't impact me personally since I'm fine with my 2021 GTPE, but selling a product to allow a customer to use something you already built into the car which isn't a product (like BlueCruise) which requires constant updates to remain functional is unseemly. How much does my car cost? How much would it have cost if you hadn't put higher performance hardware in there as an optional upcharge? What's next? Air conditioning installed but only available if you pay the $1500 air conditioning upcharge?

 

[steriomike]

It's just a matter of time until aftermarket tuners figure out how to do this which would probably be the same price or slightly cheaper. I've had many ICE cars tuned and it's about the same price. The fact that you can get it from the company who sold you a car is a good thing as it won't void your warranty. If I were Ford, I'd keep everything the same but I'd have the customer come in to install "extra hardware" and then I'd almost guarantee you there wouldn't be as many complaints because something "physical" is done and not just a software tune.

 

[Bruboy]

If you ordered a 2024 Mustang Mach-E GT or are thinking about ordering one, we are giving you the flexibility to choose when you want to access the optional Performance Upgrade. This can be selected at vehicle purchase or access it seamlessly via the FordPass app via a one-time purchase for $995 plus tax once you have taken delivery of your vehicle. This means you don’t have to decide upfront if you want to purchase the Performance Upgrade and can activate it whenever you’re ready to boost the performance of your GT.

To activate the Performance Upgrade, simply go to the FordPass app and then navigate to the Connected Services tab. Click on the Performance Upgrade tile. Once you complete the transaction the upgrade will be installed in less than 5 minutes, and you can enjoy all that the upgrade enables. Note, this is non-transferrable to another VIN.

The Performance Upgrade enables 2024 Mustang Mach-E GT vehicle to:

• Add additional 100 lb.-ft of torque for a total of 700 lb.-ft.*
• 0-60 mph in 3.3. seconds, which is down from 3.8 seconds without the upgrade. It is also faster than both the Tesla Model Y Performance and the Porsche Macan 4 Electric.**
• 11.8 seconds at 114 MPH through the quarter mile

Check out this video showing you how to access the Performance Upgrade via the FordPass app:

And, here is the Performance Upgrade in action:

*Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

**Ford test data based on typical industry methodology using 1-ft rollout. Your results may vary. Tested with optional Summer tires.

Thanks Ford! So I am guessing that this is a change/add in the programming, if so why not let all us have access to it.

 

[Mach1E]

Hi All – Thanks for the questions! To confirm, the Performance Upgrade is associated with each vehicle’s VIN. It is a one-time purchase and once activated it stays with the vehicle. Additionally, the Performance Upgrade will be first available on the 2024 Mustang Mach-E GT because it is built with the required hardware to enable the performance improvements. As a result, prior model years will not be eligible to activate.

This still doesn’t answer the question.

We know the 2021-2023 owners don’t have the hardware necessary for 700 tq (the new motors).

What we want to know is when will we get what was promised to us a year ago when Darren Palmer said “we will change that limit OTA,” when asked about the power limits that 2021-2023 GT owners have above 72 mph and after a few seconds of full throttle acceleration.

We want the power we paid for 3 years ago and were promised would be fixed a year ago.

And on a related note, we don’t want to pay extra for it.

Now if you have the capability to increase the tq and horsepower on a 2021-2023, that I would gladly pay for.

But for now I’ll settle for us getting what was promised and changing the power limiters.

 

[BigMach-E]

This still doesn’t answer the question.

We know the 2021-2023 owners don’t have the hardware necessary for 700 tq (the new motors).

What we want to know is when will we get what was promised to us a year ago when Darren Palmer said “we will change that limit OTA,” when asked about the power limits that 2021-2023 GT owners have above 72 mph and after a few seconds of full throttle acceleration.

We want the power we paid for 3 years ago and were promised would be fixed a year ago.

And on a related note, we don’t want to pay extra for it.

Now if you have the capability to increase the tq and horsepower on a 2021-2023, that I would gladly pay for.

But for now I’ll settle for us getting what was promised and changing the power limiters.

Ah, still the eternal optimist. Ford has been pretty clear with this, they could, they would, but they won’t. Why? Because they already got you.

All that to be said, the 24 GT is significantly less expensive MSRP wise than the 21 GTPE, so for the people who are getting a 24 GT, why wouldn’t you kick down the grand for improved performance? Wouldn’t matter to me that it’s a software tune. Still ends up being cheaper than a GTPE of previous years, and you get the Magnaride suspension standard.

 

[Mach1E]

Ah, still the eternal optimist. Ford has been pretty clear with this, they could, they would, but they won’t. Why? Because they already got you.

Not sure where you got your clarity from, because it wasn’t Ford.

All Ford has officially said is- “we will change that limit.”

and

“2021-2023 don’t have the hardware for this particular 700 tq update.”

and

“we are still doing testing” when asked again about the 2021-2023.

I’ll keep asking until they actually give us clarity or give us what they said they would.

 

[Zamuro]

Ah, still the eternal optimist. Ford has been pretty clear with this, they could, they would, but they won’t. Why? Because they already got you.

All that to be said, the 24 GT is significantly less expensive MSRP wise than the 21 GTPE, so for the people who are getting a 24 GT, why wouldn’t you kick down the grand for improved performance? Wouldn’t matter to me that it’s a software tune. Still ends up being cheaper than a GTPE of previous years, and you get the Magnaride suspension standard.

They have been clear? They promised something and so far they haven't backpedalled afaik.

"They wont because they already got me?" Yeah I bought two Mach-E. One of them a GTPE. If they don't fulfill their promise, they will loose any future business from me. As a matter of fact it's already been 2 years of my car underperforming, if they don't fix this anytime soon, they will probably loose my business anyways.

Trust me, Ford isn't worried about the business (customers) they already got, not when they're loosing over $4B a year on Model-E. They're worried (or at least they should be worried) about those customers staying with the brand once they can make profitable EVs.

@Ford Motor Company

 

[SonicBlue]

For those who aren’t eligible for this, rest assured this decision was a thoughtful process on the backend.

 

[ferrin]

My Mach e is a premium so I don't have a horse in this race, but I think this kind of business model sucks and I'd be pissed if I was a GT owner. You already paid for the hardware, and now Ford is holding the full performance hostage behind a big upcharge just to turn it on. Piss off...

 

[aclosedmind]

Offer a similar product for the non GT and I’ll bite

 

[LuckyKH4]

Hi All – Thanks for the questions! To confirm, the Performance Upgrade is associated with each vehicle’s VIN. It is a one-time purchase and once activated it stays with the vehicle. Additionally, the Performance Upgrade will be first available on the 2024 Mustang Mach-E GT because it is built with the required hardware to enable the performance improvements. As a result, prior model years will not be eligible to activate.

So what you're saying is that the HVBJB will actually work on the 2024 model?

 

[garyd9]

So what you're saying is that the HVBJB will actually work on the 2024 model?

they never promised that. lol

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