No BlueCruise update for 2021 Mach-E

[Jimrpa]

From my “Ford Advisor” on Tuesday, October 22…

Guess I’ll follow up today.

You have a FORD ADVISOR??? You must be “special” ? what did you do to rate one?

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[mburtsvt]

It's just a car....calm down.

 

[Jimrpa]

I bet it would be a big payment... ~$100 per hour X ~5 hours plus set up and clean up.

I think you’re off on that. There’s no need for the technician to sit next to the vehicle for the 5 hours of update. He can be repairing the broken mirror on the navigator or something while my car updates.

 

[Jimrpa]

It's just a car....calm down.

You’re new around here, aren’t you? There are more drama queens on here than any episode of “Real Housewives of …” ???

 

[Jimrpa]

Updates are not always so easy. I had someone update my 2021 to be able to open the frunk remotely and that update went thru smoothly. There were 2 other updates showing so we decided to do those and one kept failing. When i drove home my BC wouldn’t activate anymore. I had To take it to a dealer for them to fix it.

Heresy! How dare you say that Ford updates are not easier than updating iOS on an iPhone!

 

[Chuck]

hmm so many questions...

• Is this technical limitation or a business decision? (e.g. cars are out of warranty, or are not paying for enhanced connectivity etc.)
• Is the code available in FDRS, but simply not pushed via OTA?

It's not a technical issue. My job 1 car has BC 1.4.

 

[Kamuelaflyer]

Hell, my 2021 is till on BC 1.0

Join the crowd. All but a very few 2021 cars running beta software are on 1.0.

 

[Kamuelaflyer]

It's my guess that most MME owners would have no prayer of getting through the FDRS process which leaves them the OTA route as the only solution.

Yes. Most owners don’t have access to FDRS outside of a dealer or local competent repair shop. With that said, those with the FDRS equipment and subscription can only update the modules so the car is BC 1.3 ready. That is, the appropriate modules will have the latest firmware/software but will not being running BC 1.3. To do that they have to use FORSCAN and do some minor editing.

 

[Timelessblur]

If this is true there will be a big uproar from us 2021 owners.

Yep and it is a massive open door of a class action. At this point I consider the denied update as 2-3k per car.

 

[Kamuelaflyer]

Yep and it is a massive open door of a class action. At this point I consider the denied update as 2-3k per car.

People bandy about lawsuit talk like it’s a Snickers bar. The reality is that it’s not that simple and lawsuits have this nasty habit of taking on a life of their own and doing unexpected things. Pragmatically, Ford has a very talented legal team that aggressively defends all things Ford.

If I was thinking along these lines I’d start by reading the fine print you agreed to when paying for BlueCruise.

 

[Timelessblur]

People bandy about lawsuit talk like it’s a Snickers bar. The reality is that it’s not that simple and lawsuits have this nasty habit of taking on a life of their own and doing unexpected things. Pragmatically, Ford has a very talented legal team that aggressively defends all things Ford.

If I was thinking along these lines I’d start by reading the fine print you agreed to when paying for BlueCruise.

I wouldnt be shocked ot see a class action hit them but that being said it is high time that at least the EV media start pressuring ford on it and start asking the question of "what do you have to say to the early adapters that are feeling left behind and forgotten? What does that say about ford and people trusting you all on update if your early adaptors are completely abandon?" At least start forcing them to publicly answer those question and even start trying to do some good will as it is very insulting to us as very public statements made by ford that 1.3 was coming to the 2021 and at this point they are over a year late already. They screwed up the roll out taking over a year to get it to the job 1 cars for BC at all.

 

[VindictivePantz]

People bandy about lawsuit talk like it’s a Snickers bar. The reality is that it’s not that simple and lawsuits have this nasty habit of taking on a life of their own and doing unexpected things. Pragmatically, Ford has a very talented legal team that aggressively defends all things Ford.

If I was thinking along these lines I’d start by reading the fine print you agreed to when paying for BlueCruise.

Most likely, there's a forced arbitration clause in the EULA and other agreements. I read them a couple of years ago, and try to when new Ts & Cs show-up with a new version of FordPass, but most companies prefer to force arbitration, and in this case, if there is even something to litigate.

If a customer subscribed to BC after their trial expired assuming 1.3 or higher were to be made available - maybe there's something there, but the Ts & Cs might have already accounted for that scenario.

To keep everything in context, this topic's concept is not something we would have thought about 5 years ago. Ford is learning, we are learning, and the market will be better for it.

I purchased by Job 1 '21 knowing it was a science experiment. Ironically, the main issue I've had to deal with was the HVJCB and now possible the camera wire and IPC, not software.

In the end, I do hope Ford does "right" by the early adopters. My desire to subscribe to BC is dependent on getting the update at some point. If I don't, they don't get my subscription dollars.

 

[Blue highway]

I think you’re off on that. There’s no need for the technician to sit next to the vehicle for the 5 hours of update. He can be repairing the broken mirror on the navigator or something while my car updates.

having done this update personally, there are a bunch of interventions needed in the process... there is however a big block of time for one module which is ~2.5 hours.

 

[Kamuelaflyer]

Most likely, there's a forced arbitration clause in the EULA and other agreements. I read them a couple of years ago, and try to when new Ts & Cs show-up with a new version of FordPass, but most companies prefer to force arbitration, and in this case, if there is even something to litigate.

If a customer subscribed to BC after their trial expired assuming 1.3 or higher were to be made available - maybe there's something there, but the Ts & Cs might have already accounted for that scenario.

To keep everything in context, this topic's concept is not something we would have thought about 5 years ago. Ford is learning, we are learning, and the market will be better for it.

I purchased by Job 1 '21 knowing it was a science experiment. Ironically, the main issue I've had to deal with was the HVJCB and now possible the camera wire and IPC, not software.

In the end, I do hope Ford does "right" by the early adopters. My desire to subscribe to BC is dependent on getting the update at some point. If I don't, they don't get my subscription dollars.

Yup. Plus the odds are extremely high that the terms are for a subscription to BlueCruise and not BlueCruise version X.X. And more.

I actually don’t have a pony in this race as there are exactly 0 inches of qualifying roads here. BCHF will be of interest to me when it goes live on surface streets for 2021 job 1 cars. In other words, never™.

 

[Johnny B]

I think the concern of owners of '21 year models is less about BC and more about whether Ford has prioritized updates for that model year of out existence.

Zero updates since 6.14 last May. Having access to climate controls in FordPass would be far more useful to me than a BC update.

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