EREV F-150 Lightning to replace EV model [ADMIN WARNING: NO POLITICS]

[SonicBlue]

I would expect a new, full BEV pickup will be announced next, on the new BEV platform. Something scaled down a bit from the F150, for truck buyers who don't tow or haul heavy. I can't imagine Ford completely abandoning the BEV pickup segment.

I could see this, maybe. Most electric trucks, like the Cyber and the R1T, have been more about the novelty and tech than doing actual truck stuff. That’s what made the Lightning different, and why it failed. This is the freaking F150 we’re talking about. America’s quintessential truck…. that couldn’t tow for crap. A hybrid makes so much more sense. And then a smaller electric “city truck” for… I dunno. Whoever it is that those appeal to. Clearly they’re somewhat popular.

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[ChasingCoral]

Lightning BEV is dead. T3 is dead.

While I agree with Ford that making an EREV Lightning is a good idea, they should have kept the BEV alive. It would have been smartest to provide the full range of F-150s from gas to BEV.

 

[Mach1E]

I could see this, maybe. Most electric trucks, like the Cyber and the R1T, have been more about the novelty and tech than doing actual truck stuff. That’s what made the Lightning different, and why it failed. This is the freaking F150 we’re talking about. America’s quintessential truck…. that couldn’t tow for crap. A hybrid makes so much more sense. And then a smaller electric “city truck” for… I dunno. Whoever it is that those appeal to. Clearly they’re somewhat popular.

Yeah, I think they took a swing and a miss with the Lightning.

It should have been a sport truck like it used to be. Instead they made it look like a regular F150 but not really good for typical truck stuff (tow and haul things). Too expensive to be a work truck too.

People may not be happy about this, but the market spoke and said “this isn’t the product we want.”

I hope the EREV takes off because I think it is much more likely to be a swap for the typical truck buyer without a bunch of compromises.

With the popularity of the Maverick, a smaller EREv city truck could be awesome too.

 

[moog]

Lighting resale values gonna plummet!

Ford did their customers dirty.

CEO is a clown.

 

[Mach1E]

Lighting resale values gonna plummet!

Ford did their customers dirty.

CEO is a clown.

I bet this actually helps resale values.

Best thing that happened to my 2015 Chevy SS was them discontinuing it.

Bought it brand new in 2016 for $36k and sold it for $45k in 2021.

 

[moog]

I bet this actually helps resale values.

Best thing that happened to my 2015 Chevy SS was them discontinuing it.

Bought it brand new in 2016 for $36k and sold it for $45k in 2021.

Your Chevy SS is ICE.
Chevy still build ICE.
Chevy still supports that product.

Lighting EV was barely supported by dealerships and only by competent Ford dealer service departments.

Imagine owning an EV no longer supported (or dealers not wanting to support it) with outdated tech.

Resale value in the toilet.

It’s gonna be rough for Mach-e owners now that ford only has one EV.
Most dealers don’t care to service them and have one or two EV techs at best.

Take away half of your BEV vehicle production……where is the incentive to keep an EV tech around for.

Ford wiped out half of their EV offerings.
This is bad.

 

[RickMachE]

The main reason to not buy another Ford is there inability to hold a strategy for longer than the blink of an eye.

I bought into their strategy, putting a deposit on Lightning queue, and then buying a Mach-E. Then swapped with a newer Mach-E. Then bought the Lightning. Went to the prelaunch days. Went to the factory launch. Talked about Ford EVs at events for 4 years, including at Ford World HQ last month.

First they moved out T3. Canceled the Explorer EV. Moved out T3 again, now cancelled it.

Promised to decrease recalls. Miserably failed.

There is nothing on the horizon they have that looks interesting, and even of it did I wouldn't trust their roadmap.

I have been watching FB groups on the KIA EV9, but they seem horrible mechanically. I guess I need to hope Rivian succeeds because that is most likely the better fit.

 

[Bad Dolphin]

Huh. This move actually seems to make a lot of sense for a heavy/towing truck. Unless and until battery tech takes the next big leap forward, delivering significantly more range at a lower price point and charging duration, hybrid tech is really the minimum for a big ass truck like the F150. If I was in the market for a truck that can do actual truck things, I’d for sure consider this.

Interesting. A friend of mine in the Phoenix area bought a Lightning early this year as his first EV. It replaced his F-150 and he uses it to tow a decent sized trailer (weekends) and just loves it. He says he'll never go back. Great torque, inexpensive to fuel, and a bit of planning and range is no issue for him.

 

[Kamuelaflyer]

Since "nobody" wants those EV's why do we need tariffs on them? whadda ya say we take the tariffs off them... Say hellooo Xaiomi SU7! Cause what people want is a gas powered 3 row SUV.... right?...

Meanwhile, just 6 weeks ago, Jim Farley had this to say about BYD and Xaiomi, “They have enough capacity in China with the existing factories to serve the entire North America market, put us all out of business.” CBS Sunday Morning late October.

Stick to your script Jim.

 

[Kamuelaflyer]

I could see this, maybe. Most electric trucks, like the Cyber and the R1T, have been more about the novelty and tech than doing actual truck stuff. That’s what made the Lightning different, and why it failed. This is the freaking F150 we’re talking about. America’s quintessential truck…. that couldn’t tow for crap. A hybrid makes so much more sense. And then a smaller electric “city truck” for… I dunno. Whoever it is that those appeal to. Clearly they’re somewhat popular.

It won’t sell because Ford can’t be trusted to support the vehicles beyond a few years. They can’t be trusted to implement and adopt a strategy that doesn’t change on the whim of a White House occupant. They can’t be trusted to do anything beyond bemoaning the very obvious technical superiority of their foreign competitors.

They simply can’t be trusted.

 

[E90alex]

This is disappointing news for me, and the majority of F-150 Lightning owners that don’t tow or need extreme range for road trips. A number of people want 100% electric and no gas ever.

Ideally Ford would offer a variety of powertrain options in the F-150 platform from full electric, to range extended, to hybrid, and full gas to meet everyone’s needs. The brilliance of the Lightning was sharing a very well established platform that many buyers were already familiar with. That made the decision to switch to EV easier for a lot of people.

Maybe a range-extended pickup would attract a new set of buyers, but if you want a full-size electric truck, that should remain an option. We also need the cheaper mass EVs for entry level buyers.

EREV definitely makes sense for people that want to tow things long distance. But most people just like knowing they have the capability to do it, even if they rarely do it, if at all.

They should still offer a BEV version. Theoretically it would be easy to do so. Just omit the ICE components and put a bigger battery.

IMO there shouldn’t be a place for pure ICE anymore. With hybrid tech as mature as it is, every new vehicle should be a hybrid at the minimum.

 

[Mach1E]

Your Chevy SS is ICE.
Chevy still build ICE.
Chevy still supports that product.

Lighting EV was barely supported by dealerships and only by competent Ford dealer service departments.

Imagine owning an EV no longer supported (or dealers not wanting to support it) with outdated tech.

Resale value in the toilet.

It’s gonna be rough for Mach-e owners now that ford only has one EV.
Most dealers don’t care to service them and have one or two EV techs at best.

Take away half of your BEV vehicle production……where is the incentive to keep an EV tech around for.

Ford wiped out half of their EV offerings.
This is bad.

The Lighting is BEV
The 2027 Lightning is a BEV with a range extender.
Ford still builds BEV.
Ford still supports BEV.

I don’t see how Ford continuing to make newer and better full EV Lightnings would be “better” for resale value. I think discontinuing it will be significantly better.

Want a full EV Lightning? Have to buy a used one. That should keep values higher.

The official Ford account said on the Lightning forum that they will continue to support it for at least a decade.

 

[A-A-Ron]

Huh. This move actually seems to make a lot of sense for a heavy/towing truck. Unless and until battery tech takes the next big leap forward, delivering significantly more range at a lower price point and charging duration, hybrid tech is really the minimum for a big ass truck like the F150. If I was in the market for a truck that can do actual truck things, I’d for sure consider this.

Yeah, it makes sense for certain use cases, but to cut back on the BEV and only do an EREV to account for a use-case many don't care about is short-sighted. Combined with cuts to their future EV programs (light truck, delivery van, and no sign of anything else electric coming Soon (TM)), I still think they're falling further and further behind the global manufacturers.

 

[4sallypat]

The main reason to not buy another Ford is there inability to hold a strategy for longer than the blink of an eye.

I bought into their strategy, putting a deposit on Lightning queue, and then buying a Mach-E. Then swapped with a newer Mach-E. Then bought the Lightning. Went to the prelaunch days. Went to the factory launch. Talked about Ford EVs at events for 4 years, including at Ford World HQ last month.

First they moved out T3. Canceled the Explorer EV. Moved out T3 again, now cancelled it.

Promised to decrease recalls. Miserably failed.

There is nothing on the horizon they have that looks interesting, and even of it did I wouldn't trust their roadmap.

I have been watching FB groups on the KIA EV9, but they seem horrible mechanically. I guess I need to hope Rivian succeeds because that is most likely the better fit.

Similar path here too.

2021 reservations on both MME and Lightning - got one of the first '22 Lightning off the assembly line in 2022.

Year later, 2023 MME was finally built after 2 VIN changes and rail destroyed en-route scramble.

Traded in Lightning for more than I bought it for (yes made money on it due to $7500 tax credit).

'23 MME since then and haven't been happier.

Next will be either a Ranger truck sized EV or Scout EREV.

 

[Snakebitten]

If we keep buying them, they'd keep making them.

The full size BEV pickup trucks aren't exactly in demand.

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