MME TV Spots

[bdaughtry]

I’ve seen it a handful of times in the New York City Metro market. Ford is running TV ads for the Mustang Mach E! It’s for their 36 month lease program.

I was waiting to see when this would happen, not for leasing, but publicity for the car, that most folks outside of this forum or Ford dealers, don’t know about.

Since there is no dealer co-op in the ad, I’m wondering if it’s a national or regional buy?

Have you seen the spot? I’ve seen it on TV, but cannot find it on line, otherwise I would post it…

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[GreaseMonkey]

No, but I distinctly remember this:


Ford’s CEO Sees EVs Helping Carmaker Pare Its $3 Billion Ad Budget

* Carmaker isn’t spending on Mustang Mach-E, since it’s sold-out
* Executive sees dealers shifting focus to service after sale

June 1, 2022

Ford Motor Co. Chief Executive Officer Jim Farley doesn’t see a need for traditional advertising for his company’s electric vehicles -- if they’re good enough to sell themselves.

“We spend $500 to $600 per vehicle on public advertising. Get rid of all of it,” Farley said Wednesday at the Bernstein Strategic Decisions Conference. “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.”

Ford is one of the nation’s biggest advertisers, spending $3.1 billion last year promoting its products. But Farley wants to emulate Tesla Inc., which controls the US market for EVs despite not buying traditional advertising. He said Ford hasn’t needed to advertise its new F-150 Lightning plug-in pickup and that it stopped promoting its electric Mustang Mach-E because “it’s sold out for two years.”

“I’m not convinced we need public advertising for” electric vehicles “if we do our job,” Farley said.
Farley, who is spending $50 billion on EVs through 2026, said his company’s advertising budget would be better spent to improve the customer experience for Ford’s car buyers, giving them special service and treatment at dealers throughout the life of their vehicle.

“Our model’s messed up,” Farley said. “We spend nothing post-warranty on the customer experience.”

Farley said Tesla has a cost advantage of $2,000 a car because the electric automaker has a direct sales model that doesn’t include car dealers.
But Farley isn’t looking to do away with dealers, who he contends could be a competitive advantage. He sees their role changing to focus on service after the sale. He also believes dealers will have to do 100% of sales online, with no-haggle pricing.

“Our dealers can do it, but the standards will be brutal,” Farley said. “Their business will change a lot and there will be a lot of winners and losers and, I believe, consolidation.”

 

[Mach-Lee]

There was one for BlueCruise involving a deaf kid a few months ago: https://fordauthority.com/2023/04/ford-mustang-mach-e-given-to-family-featured-in-ad-video/

I think I saw the lease ad somewhere too.

They're piling up on dealer lots unsold now. My local small dealer has 7x on the lot with 6x more on the way. They've been there for six months. So they're going to have to start thinking about incentives and marketing them soon.

 

[bdaughtry]

Found a link…

https://abancommercials.com/ford/20...ee-it-drive-it-own-it-apos-commercial/220621/

 

[Mach-Lee]

Just saw one touting the OTA update capability. ?

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