mkhuffman
Well-Known Member
- First Name
- Mike
- Joined
- Nov 19, 2020
- Threads
- 29
- Messages
- 6,879
- Reaction score
- 9,517
- Location
- Virginia
- Vehicles
- 2025 Rivian R1T Tri-Max, Jeep GC-L, VW Jetta
I disagree with... everything. Price cuts are always better for the consumers and the industry. It's like complaining the prices at the grocery store are too low. Nobody does that. For good reason.SOMEBODY hasn't been paying attention.
The Tesla price cuts did massive damage across the industry, not just rentals, but that's a great place to start. European rental fleets also dropped Tesla in the wake of the price drop. Ford and GM had to drastically scale back their EV development plans. And, just another example, the software company SAP was supplying Teslas as company cars for their employees. The price cuts hurt the residual value of their fleet so badly that they had to discontinue the policy.
Those price cuts were a stupid temper-tantrum response to the market. It may have stimulated sales for a few months but it wound up doing a lot of damage in the long term. I'm not even saying Tesla shouldn't have cut prices, or didn't have the right to, I'm saying cutting so deeply so quickly had a deeply disruptive effect on the whole industry.
Maybe the worst part, past the companies that were hurt by those cuts, EV owners suddenly saw their cars lose a ton of value and that's been poison for community goodwill. I think that erosion of good will has given EV critics/opponents a great opportunity to stick a wedge in peoples' overall willingness to adopt EVs.
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