Mach E Marketing, a question...

[DeafGryphon1967]

(Bawwks and greets to everyone)

I was just wondering as I was looking up more info on the MME.
I was driving past the local Dodge-Ram Dealership and a random thought rattled thru my skull.

Will Ford set up their dealers separating the Mustang into its own brand, kind of like Ram a separate branch from Dodge?
Grouping all Mustangs into its own branch, the LX, GT, Convertible, and now the Mach E into its own brand.

What do you all think? Lemme know if I’m completely into moron mode here, or there might be something into this...

Cheers,
-Gryphon <><

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[HuntingPudel]

Well, a few years ago Ford did say that they were going to simplify: SUVs, Trucks, Mustang.

 

[shutterbug]

Well, a few years ago Ford did say that they were going to simplify: SUVs, Trucks, Mustang.

Or simply put Bronco, F150, and Mustang. Oh, and Lincolns.

 

[mixduptransistor]

(Bawwks and greets to everyone)

I was just wondering as I was looking up more info on the MME.
I was driving past the local Dodge-Ram Dealership and a random thought rattled thru my skull.

Will Ford set up their dealers separating the Mustang into its own brand, kind of like Ram a separate branch from Dodge?
Grouping all Mustangs into its own branch, the LX, GT, Convertible, and now the Mach E into its own brand.

What do you all think? Lemme know if I’m completely into moron mode here, or there might be something into this...

Cheers,
-Gryphon <><

I don't think they'll do it as a 100% separate brand but they are very clearly slotting things into sub-brands, like the Bronco. They have some dealers building separate buildings and showrooms for Broncos

 

[andreuoverhead]

It looks like Ford is now making only the Ford Mustang. It means we won’t see any Fiesta, Fusion, Focus, or Taurus in the following years. Mustang is not a separate brand, but it looks like it is because these cars even have a separate logo.
I think Ford knows what they are doing and think it’s better to create something like a new brand of cars that would have fewer links to other Ford cars. It will probably give it a new beginning and won’t be seen as another Ford car. I think the best marketing agencies like https://belkins.io/ work for them and have a strategy. At least it looks so.

 

[ctenidae]

They're already dividing into "EV" and "The other part that's going to get closed down before long."

 

[Olds442]

they've split their business into three entities now. focus on that as you look forward.

while we all love EVs, hybrids are the present market in the US. the maverick is selling like nobody expected. and while not a hybrid, so is bronco.

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