Mustang name

[ejss]

Personally, I can see why Ford is going this way to keep up with competition, but using the Mustang name is WRONG in so many ways. Its plain to see Ford has joined Mopar's ranks into turning legendary cars, and what they were, into four doors to sell their products.
I would never buy one of these things, unless I can break the tires loose, hear the rumble of the exhaust and smell the high octane fumes I'm not happy. If I want to go practical I will jump in my wife's Escape or my S10 to get groceries.
All that are drooling over this and have never, ever driven one , have to be Ford plants. What hand are you guys using? I would have more respect for Ford if they used any other name but MUSTANG. GT package is now ''trim'' OMG . At least tell me that you get a bigger battery, duel electric cables and an air system to smell like burning rubber when needed, as your head is s l o w l y going back into the headrests when you hit the pedal. Notice I didn't say hit the gas.

We get it, it's not for you. That's fine r/mustang will be there for you. Also, we'll see you in our rear view mirror.

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[RunningHorse]

I'm probably a bigger Mustang enthusiast than anyone else on here. I own one and I actually work on the Mustang, it's my baby and I value it more than any other inanimate object in my life.

Two things.

1) Governments around the world are making big engine sports cars impossible to sell if not our right BANNING them in the future due to Co2/emissions regulations. This is really bad for V8 Muscle cars

2) Majority Consumers are increasingly abandoning sports cars (especially 2 door) for sporty crossovers.

The Mustang needs to evolve and this is how the Mustang survives for the next 50+ years. Either you would rather see Mustang die a long and slow death or you are ok with it growing into a family and evolve into a family that all share the same DNA. I'm in the latter camp. Most people don't really understand all the changes happening in the auto industry with regulations and consumer market demand so I don't blame them.

All I know is if you drive it I'm convinced you'll start to change your mind. I too was skeptical at first...but then i sat in it, felt it, and drove it. This beast is Mustang behind the wheel, no doubt. I never expected another vehicle especially BEV to be as an emotional driving experience for as my GT.

 

[DrGrabster]

I bought a 2018 GT. It was just a toy. This new electric car, that looks like a Mustang, but is much more practical and indeed faster makes much more sense. The fact that it carries the Mustang name is wonderful. I'm all for it and will send my deposit tomorrow.

 

[MachSpeed]

I am a passionate Mustang guy. I learned to drive in my mom's 1968 Mustang hardtop both of my brothers had Mustangs and I had a 1979 Mustang notchback and now I own a 2015 Mustang convertible. Do I wish Ford had just went with Mach E instead of Mustang Mach E the answer is yes. But I don't have a problem with Ford putting the Mustang name on this car but it better be right and trouble free or it will tarnish the Mustang name and that can't be forgiven.

 

[JB.]

Ford is able to save tens if not hundreds of millions of dollars communicating to consumers what this new vehicle is all about.

This is hopefully a SPORTS CUV electric vehicle. Thats where the market is going.

Cuv ? Check!
Electric? Check!
Bold and exciting ? Check!

Ford bet the farm on this new vehicle.

Naming this new very expensive vehicle to develop and announcing it as the Ford Mustang Mach E was a gutsy and very bold move by ford management and I personally believe this was a stroke of genius. This move gains instant consumer wide acceptance and desire. The mustang brand is iconic

This should be as big a vehicle ford as the original 1964 1/2 mustang.

No brand creation needed when the Mustang Mach E nameplate is applied. Consumers around the globe know what the name Mustang symbolizes.

Also how many consumers dream of owning a vehicle that encapsulates what the mustang brand symbolizes yet they have family responsibilities or need winter driving capabilities....plus its electric too boot.l

No guts no glory. Ford did the right thing in preparing its bold marketing moves.

Greatness for ford motor company is at its finger tips. Tonights reveal will determine if they bet on the right horse. I believe from what we have seen so far they have. We will know more in a few hours.


Btw...just got back from seeing the movie ford vs ferrari. I dont think the release of the movie or the new mustang mach E on the same weekend was by accident.

Best racing car movie ever.....in my opinion and my better half said she loved the movie too.

Great timing if by accident...

Cant wait for the live release of the mustang mach E in a couple of hours..

Congratulations to the Ford team and fwiw Im not usially such a ford enthusiast. I always admired the mustang but have never owned a mustang.

Ford team has outdone itself so far from what many of us can tell.

The excitement is genuine.

 

[cometguy]

This article helps to explain why Ford decided to use "Mustang" in the name for this Mach-E: https://www.greencarreports.com/new...preview-electric-suv-targeting-300-mile-range

 

[Whatstreet]

Survey says "47% of people wish the 2021 Ford Mustang Mach-e had a different name."

https://www.thedrive.com/news/31154...rd-mustang-mach-e-had-a-different-name-survey

It's just confusing.

 

[Tony Alonso]

Naming this new very expensive vehicle to develop and announcing it as the Ford Mustang Mach E was a gutsy and very bold move by ford management and I personally believe this was a stroke of genius. This move gains instant consumer wide acceptance and desire. The mustang brand is iconic

This should be as big a vehicle ford as the original 1964 1/2 mustang.

No brand creation needed when the Mustang Mach E nameplate is applied. Consumers around the globe know what the name Mustang symbolizes.

Also how many consumers dream of owning a vehicle that encapsulates what the mustang brand symbolizes yet they have family responsibilities or need winter driving capabilities....plus its electric too boot.l

There is not would I call "instant acceptance" The Mustang name has symbolized a 2-door coupe with 4 seats. Now it symbolizes that vehicle and a 4-door sport utility vehicle.

I understand the desire to own something that is stylish while allowing for more practicality. If you have never owned the 2-door coupe, this would look like a good option if you like the fact that it has got styling cues from the current coupe.

I think Ford's move was a huge risk-taking venture that has angered a lot of people. There's a lot of reasons why that might be but making the jump from coupe to SUV was a big one. And while there is definitely buzz and enthusiasm, there also is disappointment.

All that said, it is glad you are excited about this vehicle. I think it is very important to Ford's future as well as the future of coupe's continued evolution. I am considering one as an addition but not replacement for the Mustang coupes I currently own. I appreciate the styling and engineering that went into this new vehicle.

 

[MachSpeed]

I am considering one as an addition but not replacement for the Mustang coupes I currently own.

I agree not getting rid of my Mustang just adding this one to the stable.

 

[Biggus Dickus]

If you want to read about people on the verge of jumping, go here: https://www.mustang6g.com/forums/threads/who-has-a-deposit-on-a-mach-e.131994/page-3#post-2723238

But I love both - I hope to always have a 2 door coupe with a V8 that I can bang gears on, and the Mach-E GT (I'm a little over 17000 in line) will bring the wife into the Mustang fold (She wants this over a Tesla Model Y).

 

[MachSpeed]

If you want to read about people on the verge of jumping, go here: https://www.mustang6g.com/forums/threads/who-has-a-deposit-on-a-mach-e.131994/page-3#post-2723238

But I love both - I hope to always have a 2 door coupe with a V8 that I can bang gears on, and the Mach-E GT (I'm a little over 17000 in line) will bring the wife into the Mustang fold (She wants this over a Tesla Model Y).

Yea I'm on m6g and the blind crying about the Mach E has gone from funny to really sad. One thread they have going about the Mach E is 93 pages long and every bit of it is the same old BS.

 

[Falc'man]

I liked the Mustang. It shouldn't have been axed. They have made a big mistake discontinuing it because of its iconic heritage and that it is also the world's best selling sports car. I understand, selling lots doesn't always translate to being profitable when it's a stand alone model.

Just because it wasn't profitable enough as a stand-alone model the Ford brand needed something desirable to keep the next generation of humans interested in their brand. Everybody loved it.

An option to keep it alive would have been to have it share another platform - an architecture that loses the Mustang's proportions; long hood and short trunk. An architecture that doesn't allow for a V8. Yes, anything to keep it alive. But would that have worked? Entrusting their beloved Mustang by making it share a platform with other "compliance" appliances?

Or maybe they could have just, I don't know, maybe try something radical, like introducing a sister vehicle to its stable. Something just as desirable, just as fast. Something with significance as well as leading edge technology. Something different enough that it would attract those who couldn't afford the idea of having both a family car as well as a sports car. Something not only recognizable as a Mustang but is a Mustang by name and by nature.

Nah, too bold. Ford don't have the balls and the bravery in these tough and competitive times to do anything so bold.

Maybe the Mustang would have been profitable enough had they not spent so much on S550, and just kept it simple with a live rear axle.

 

[benboy12]

I liked the Mustang. It shouldn't have been axed. They have made a big mistake discontinuing it because of its iconic heritage and that it is also the world's best selling sports car. I understand, selling lots doesn't always translate to being profitable when it's a stand alone model.

Just because it wasn't profitable enough as a stand-alone model the Ford brand needed something desirable to keep the next generation of humans interested in their brand. Everybody loved it.

An option to keep it alive would have been to have it share another platform - an architecture that loses the Mustang's proportions; long hood and short trunk. An architecture that doesn't allow for a V8. Yes, anything to keep it alive. But would that have worked? Entrusting their beloved Mustang by making it share a platform with other "compliance" appliances?

Or maybe they could have just, I don't know, maybe try something radical, like introducing a sister vehicle to its stable. Something just as desirable, just as fast. Something with significance as well as leading edge technology. Something different enough that it would attract those who couldn't afford the idea of having both a family car as well as a sports car. Something not only recognizable as a Mustang but is a Mustang by name and by nature.

Nah, too bold. Ford don't have the balls and the bravery in these tough and competitive times to do anything so bold.

Maybe the Mustang would have been profitable enough had they not spent so much on S550, and just kept it simple with a live rear axle.

traditional mustang hasn’t been axed. Ford has said numerous times they will continue you making the coupe.

 

[Whatstreet]

traditional mustang hasn’t been axed. Ford has said numerous times they will continue you making the coupe.

Hence, there will be confusion with two very different platforms with the same name.

One of them won't really be able to go by that handle because everyone recognizes Mustang as the Coupe. Therefore, to avoid confusion, at least when on the street people will simply call the EV the Mach-e and likely will be shortened to Mach at that. With that being said, why put the Mustang name on it at all because Mach-e drivers will have no communication value in using it.

I realize that there are people who will be attracted to it that may not have considered an EV otherwise, but there are others who may avoid it because of the boy racer image.

Dubbing ICE type sounds into the sound system is just juvenile and says something about the whole Mustang marketing divergence. Some will look at it and just decide to buy a Tesla because it does not pretend to be a Muscle car, though they are fast as hell.

 

[Tony Alonso]

traditional mustang hasn’t been axed. Ford has said numerous times they will continue you making the coupe.

I believe Falc'man was trying to make a point by using reverse logic

In reference to his point here - "Something not only recognizable as a Mustang but is a Mustang by name and by nature. ", it is my opinion the recognition of the styling as a Mustang presumes one is familiar with the 2-door coupe and convertible cues and that they translate to an SUV body style.

I tested this a bit today with a few friends who know me as a Ford Mustang owner. Each of them said "That's beautiful looking. What is that?" I said a Mustang. They said "that's not a Mustang, that's an SUV!" Mind you, none of these folks are heavy duty car enthusiasts. I showed them a picture of a few '60s cars and the current S550 coupe, then they said, "Oh, yeah, I see where it looks like it a bit".

If I boil down the consternation of many and the continued opportunity for demonstration it is a Mustang, it's because of the shape of the body. It will take awhile for even the general public to come to an understanding of this. All of us here on this forum, whether we have an existing 2-door body style car or not, are more in the know because of our enthusiasm. I wish Ford had really enrolled more of the existing customer base in the sudden transition. I understand that might not be possible without worry about keeping things confidential, but perhaps it would have helped some. Or maybe not...

For me currently, I now say the Mustang has a 2-door body style in coupe and convertible form and a 4-door body style in SUV form. As a side note, I think it's a crossover in size, so I actually would have liked Ford to say your Mustang can come in 3 flavors - coupe, convertible, crossover!

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