Ford reports Q4 earnings and Farley reveals new small affordable EV Platform being developed by skunkworks team

[Trick.Mach-E]

And then there is my K/5, complete with off-roading scars. ??

And in 10 years after all the EV's are dead from the upcoming wars that thing will still be running...

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[HuntingPudel]

And in 10 years after all the EV's are dead from the upcoming wars that thing will still be running...

LOL it had over a million miles on it when I bought it. I only put 300K on it. It did wear out the rear ring gear a few years ago. ??

 

[Hammered]

Ford is fully onboard with the DEI nonsense. Watch interviews with their "lead engineers" and you'll begin to understand why it seems like nobody with any sense is present and making decisions. Farley took a very small lightning road trip before realizing just how bad things were. They're chasing internal goals set with no basis in reality. And the best part is that he claims to daily a lightning.

 

[Handsfree]

Ford gave up on coupes long ago (the Mustang excepted), so I'm thinking something in the realm of a Ranger or Maverick BEV. There might also be a bolt-sized compact CUV, but we'll have to see.

Agreed, this looks more like a PR stunt to demonstrate that they still are in the race. The Asian car makers smell blood and the NA car manufacturers are too slow to adopt change. It’s why I leased my car. Not sure Ford will still be in the game in 4 years.

 

[dbsb3233]

Agreed, this looks more like a PR stunt to demonstrate that they still are in the race. The Asian car makers smell blood and the NA car manufacturers are too slow to adopt change. It’s why I leased my car. Not sure Ford will still be in the game in 4 years.

Except it really only applies to EVs, not ICE which is still the vast majority of the North American market. Americans still generally prefer larger vehicles, and that's not looking like it's changing anytime soon (if at all). And ICE can handle larger vehicles without a problem.

It's EVs that struggle with handling size and weight without the price getting prohibitively high. Which is a big part of why we've seen the EV demand curve hit a bit of a wall (relative to soaring expectations, anyway). Ford and others will still thrive for many years on ICE sales. It's their EV divisions that are struggling bigtime. Getting their own battery plants open will help some, both in costs and qualifying for the tax credits again which was a killer for Ford EVs. But ICE will remain king for many years yet.

 

[Roomba]

Biden's plan to go green by 2030 includes PHEV as well as EV. This will save Ford because they have partnered with Toyota to produce the hybrid technology for their PHEVs. You will notice that Ford is producing a lot more PHEV in their lineup which has margins generally in-line with their ICE vehicles - and greatly more than their EV counterparts

https://www.whitehouse.gov/briefing...-investments-for-affordable-electric-vehicles

"That means bolstering our domestic market by setting a goal that 50 percent of all new passenger cars and light trucks sold in 2030 be zero-emission vehicles, including battery electric, plug-in hybrid electric, or fuel cell electric vehicles. "

In the future, there probably will be carbon capture technology to take in carbon from the atmosphere. Aemetis is already doing this in California at a small scale. Fossil fuels are here to stay

 

[dbsb3233]

Biden's plan to go green by 2030 includes PHEV as well as EV. This will save Ford because they have partnered with Toyota to produce the hybrid technology for their PHEVs. You will notice that Ford is producing a lot more PHEV in their lineup

https://www.whitehouse.gov/briefing...-investments-for-affordable-electric-vehicles

"That means bolstering our domestic market by setting a goal that 50 percent of all new passenger cars and light trucks sold in 2030 be zero-emission vehicles, including battery electric, plug-in hybrid electric, or fuel cell electric vehicles. "

Ford keeps finding itself a few years behind the curve though. Now would be the perfect time to be offering a good variety of PHEVs, especially since the full $7500 tax credit is now available to PHEVs. Qualifying battery cells are still hard to get (thus why the Mach-E doesn't get any credit now). Allocating the limited supply to PHEVs (that only need like 1/5th as many each) would allow them to leverage 5x the tax credits. They're leaving a ton of money on the table by not already having PHEV versions of the Bronco Sport, Explorer, Edge, Maverick, Ranger, etc.

 

[Roomba]

Ford keeps finding itself a few years behind the curve though. Now would be the perfect time to be offering a good variety of PHEVs, especially since the full $7500 tax credit is now available to PHEVs. Qualifying battery cells are still hard to get (thus why the Mach-E doesn't get any credit now). Allocating the limited supply to PHEVs (that only need like 1/5th as many each) would allow them to leverage 5x the tax credits. They're leaving a ton of money on the table by not already having PHEV versions of the Bronco Sport, Explorer, Edge, Maverick, Ranger, etc.

On the earnings call, they announced a bunch of PHEV in their roadmap within the next few years and announced a couple quarters back that they are focusing more on hybrids > EV since they see more demand for hybrids. I only see a great future for Ford right now but yes, they are behind.

I do have to say though, they are very good at pivoting ?

 

[GuliblGuy]

On the earnings call, they announced a bunch of PHEV in their roadmap within the next few years and announced a couple quarters back that they are focusing more on hybrids > EV since they see more demand for hybrids. I only see a great future for Ford right now but yes, they are behind.

I do have to say though, they are very good at pivoting ?

I've been saying for the past couple years that very soon they should require all new cars to be PHEVs. It would get people used to plugging cars in at night, even on a 110 volt they could probably recoup their daily commute, people would see the savings versus using gas, etc.

I really think it would help adoption of BEVs.

 

[dbsb3233]

I've been saying for the past couple years that very soon they should require all new cars to be PHEVs. It would get people used to plugging cars in at night, even on a 110 volt they could probably recoup their daily commute, people would see the savings versus using gas, etc.

I really think it would help adoption of BEVs.

I'm a hard NO on "requiring". But offering more PHEVs as a viable choice for consumers?... absolutely.

 

[mkhuffman]

I'm a hard NO on "requiring". But offering more PHEVs as a viable choice for consumers?... absolutely.

I am a super hard "no" on any car mandates, like the PHEV one suggested, and the planned ban of ICEVs in CA. The free market should always decide.

 

[Roomba]

I am a super hard "no" on any car mandates, like the PHEV one suggested, and the planned ban of ICEVs in CA. The free market should always decide.

This is america, we were born into this country to make our own choices ?

 

[Roomba]

I'm a hard NO on "requiring". But offering more PHEVs as a viable choice for consumers?... absolutely.

I agree with you, people can and should make their own choices.

Ford's hybrid sales were through the roof this past quarter and it's been like that for a couple quarters already! Yes, with the law of small numbers, up 42% on 11k hybrid vehicle sales is not alot BUT they expect this segment to be one of the biggest growing

https://fordauthority.com/2024/02/u-s-ford-motor-company-sales-numbers-figures-results-january-2024/

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