BluesCruise stuck on 1.0 - Ford wants to charge me to make good on the BC promises I paid $600 for

Mojuba

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So, I bought a First Edition car and have had it since 2021. I've been stuck at the first edition of Blues Cruise, which is adaptive cruise control. It will slow down and speed up when a car is in front.

I was excited seeing all the self-driving options of Bluescruise, and not just adaptive cruise control, so last year, I paid $600 for the "coming soon" 1.3 features in my vehicle. I was always told that when seeing a dealer, the OTA updates are coming soon. It's been a year, and I've not received any OTAs. Today, I asked my dealer, and they told me to call customer support to help them take care of it since I was now out of warranty. After speaking to customer support, I was transferred to "connected car," they then moved me to "in-service." In-service validated that my vehicle isn't receiving OTAs and needs updates that need to be performed by the local dealer. They had me get the service advisor I was working with on the phone to hear this message. I pre-ordered the vehicle and paid $600 for Blues Cruise, in good faith, in receiving anything but adaptive cruise control.

The dealer then said, "We'll go see what updates need to be pushed." I'd need to pay the dealer $195 for a diagnosis and then the hourly rate to update the vehicle. I was frustrated because the service manager was on the line with the in-vehicle when the status of my car didn't receive OTA updates, that the dealer needed to push them, and now I have to pay. Here's the hitch: the vehicle is now out of the three-year warranty, and no one did any updates last year when they had the car for other services and recalls., and they should've performed them then. I was told these fees usually run a few thousand dollars to get the updates and that I should call customer service again.

So, on my way home, I called customer service again with the prior given case number. They said there was nothing they could do, that dealers could charge what they wanted, and that when they knew all the scope of updates needed to be performed, they could work with me and the dealer on a payment plan. I asked to be escalated to a manager, and of course, the customer service person said there weren't any available, but I could get a refund for the $600 with connected car services.

So now I have another case with connected car services. They are looking into this, and it will take up to 21 business days for a result. They were surprised that the dealer wouldn't just update the vehicle. I know they would have if it had been within the warranty period.

Have any First Edition Ford owners who want to remain loyal to Ford been able to get a resolution here? I was hoping to upgrade to a GT when I came into a bonus check, but I'm at wit's end with the lack of support from Ford and about to switch to an Ioniq. I've seen many angry threads from other FE owners on this forum, and I am open to any advice.
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Mojuba

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There's your solution. "Blues Cruise" is a toy. Get your refund and enjoy the warm glow of extra money in your bank account instead.
If I can get a refund. Connected Services is escalating with that ticket, which may provide a refund as a potential avenue. I wouldn't be upset if I didn't pay $600 for a service I haven't benefited from based on false promises from Ford.
 

hbirring01

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Typical @Ford Motor Company not providing a good experience for their loyal 2021s. Just get rid of the car. They don't care about us anymore
 


Trick.Mach-E

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So, I bought a First Edition car and have had it since 2021. I've been stuck at the first edition of Blues Cruise, which is adaptive cruise control. It will slow down and speed up when a car is in front.

I was excited seeing all the self-driving options of Bluescruise, and not just adaptive cruise control, so last year, I paid $600 for the "coming soon" 1.3 features in my vehicle. I was always told that when seeing a dealer, the OTA updates are coming soon. It's been a year, and I've not received any OTAs. Today, I asked my dealer, and they told me to call customer support to help them take care of it since I was now out of warranty. After speaking to customer support, I was transferred to "connected car," they then moved me to "in-service." In-service validated that my vehicle isn't receiving OTAs and needs updates that need to be performed by the local dealer. They had me get the service advisor I was working with on the phone to hear this message. I pre-ordered the vehicle and paid $600 for Blues Cruise, in good faith, in receiving anything but adaptive cruise control.
BlueCruise is a option that operates using a combination of driver-assist features, including Intelligent Adaptive Cruise Control with Stop-and-Go and Lane Centering and Speed Sign Recognition. Adaptive Cruise Control helps maintain a safe distance from the car in front, Speed Sign Recognition identifies various signs and markings on the road, and Lane Centering keeps the vehicle in its lane.

As you know Ford offers the BlueCruise option for three years for $600 but there is nothing in the fine print that says you will get anything more than the already working 1.0 version of BC. Ford claims there will be updates to BC on 2021 models but they don't say when. Sucks I know...

BlueCruise 1.3 will run on the 2021 Job 1 cars like our First Edition Mach-E's but right now you have to install it via FDRS... that or wait until Ford figures out how to push the update out via OTA.
 

Sikkun

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You can buy the tools and do updates yourself.

And you can stop paying full price for pre orders.

Not going to get a refund for buying a year of BC and receiving a year of BC though.
 

2FlyMache

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Do you have functioning Bluecruise 1.0?

I couldn't tell for sure from the op. But I'm old and may have just missed it.
Yeah, wasn't sure either, sounded to me just adaptive cruise and not self driving Bluecruise
 

ack154

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I paid $600 for the "coming soon" 1.3 features in my vehicle
To be clear... you paid $600 for whatever software was on your car at that moment. Unless the $600 purchase receipt says you're specifically paying for a different version that you had, you didn't pay for any 1.3 features, "coming soon" or otherwise.
 

Mike G

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The way I'm reading this may not be the way the OP intended the message to be understood.

It would appear that instead of BlueCruise 1.0, that the OP now has only Intelligent Adaptive Cruise Control and has not gotten (never got?) the updates that would enable BlueCruise Hands-Free operation on approved and mapped roadways.

In addition, from the original post, it appears to me that there is a basic misunderstanding of the difference in Adaptive Cruise and Hands-Free BlueCruise. Since those terms denote different functional capability and are not the same thing. I realize Ford has decided to 're-brand' all of their cruise-control under the "BlueCruise" umbrella term, but for the purposes of a technical discussion, it's important to be clear on what exactly we're talking about.

If the OP is the original owner of this first edition '21 model one has to wonder why remedy wasn't sought to have FSA 21G01 applied by a dealership back in 2022 so that Hands Free BlueCruise could become activated. And if that was attempted and the dealer either didn't apply the necessary updates, or failed in the attempt, that would indicate that this was a 'faulty repair' while the vehicle was still under warranty. At least that's how I would view it.

If the OP never asked the dealership to enable BlueCruise at all and instead relied solely on the magic of Ford PowerUps (OTAs) then that's a different problem.

And if BlueCruise 1.0 with hands-free capability wasn't successfully enabled in this car, why on earth would paying $600 more for something you never successfully got in the first place make any sense?

I may not completely understand what the issue is however.
 

ChasingCoral

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So, I bought a First Edition car and have had it since 2021. I've been stuck at the first edition of Blues Cruise, which is adaptive cruise control. It will slow down and speed up when a car is in front.
Didn't you get the upgrade to BlueCruise 1.0 when it was offered?
 

Space_Pony

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Typical @Ford Motor Company not providing a good experience for their loyal 2021s. Just get rid of the car. They don't care about us anymore
Yep. Just get rid of the 21 and buy a 25. They appreciate your hard earned money. Seems like they found a way to get more money from you guys.
 

Tampamike

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The OP paid $600 for a 3 year renewal on BC 1.0. At the time, that was (and still is) a bargain price for the BC subscription. First also announced that BC 1.3 (or 4) was going to be sent out to the older cars through OTA. The $600 was for 3 years of 1.0 , not 1.3. There was an expectation of getting 1.3 but that was just going to be a bonus. There’s only been a handful of 21’s who have gotten 1.3 and those were test cases. It appears that Ford has given up on the rest.

The net result - you got what you paid for - 3 years of BC 1.0. Would you have not renewed at that price if you knew that you wouldn’t have been upgraded to 1.3? I had a ‘21 and paid the $600 as well. I never got upgraded but I wanted the Blue Cruise because I liked it even though it was still 1.0. I traded the car in a year later so I guess I overpaid but that wasn’t planned at the time. Oh well. I still used the BC on many trips and enjoyed it.
 

Blackgt350h

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I also have a 2021 First Edition. I also paid for BC after a promise I would have 1.3 by August. They lied. I asked for a refund, and they said no. The dealer came to my house with a mobile unit and updated all moules. Still no BC 1.3.

I think it's time for a class action lawsuit based on the lies and broken promises.
 

ChasingCoral

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I also have a 2021 First Edition. I also paid for BC after a promise I would have 1.3 by August. They lied. I asked for a refund, and they said no. The dealer came to my house with a mobile unit and updated all moules. Still no BC 1.3.

I think it's time for a class action lawsuit based on the lies and broken promises.
Have fun with that.
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