I would agree with your assessment. I personally worked on a minor feature on the Mach E ( don't want to say what to keep anonymity) but I personally feel excited and proud when working on this program. It's the only vehicle ( besides maybe F150) where I am willing to do engineering, read/respond to emails, and even volunteer to help on issues on my own dime. More than once I was asked for emergency support on the weekend or very late hours to analyze data or conduct some testing and I agreed to do so without any hesitation. Didn't ask for OT, how long, or make any excuses. I could have easily said no, asked for OT, or delayed until working hours but the saying is true even if cliché "If you work on something you love it doesn't feel like work".I'm loving it. More testing is better.
I'm also surprised by how much time the corporate/manager types and others affiliated with MME development continue to spend on it. Not to mention the social marketing like the design session they ran a few weeks ago and tomorrow's RTR announcement. I'm seeing so much pride from all the different subteams (infotainment, design, performance, marketing, vehicle engineering, management, etc).
I'm not a "car guy." I don't know if Ford's level of engagement on this is normal for new car models? It certainly doesn't seem so. This is just building up my confidence in the purchase decision.