Ford Options is a a cluster...

[DealerInsider]

Details please.

woops...

#75630 - Mustang Mach-E Reservation Dealer Cash Certificate Program

Ford Division is announcing Mustang Mach-E Reservation Dealer Cash Certificate Program, effective November 4, 2020. NOTE: This Dealer Cash program is eligible to be claimed on Mustang Mach-E sales to new retail (non-fleet) customers that have an eligible reservation and order for the 2021-Model Mach-E in the system and were reported sold to the same address as the initial reservation. This is eligible to be claimed only on Retail/RCL/Options/Flex Buy delivery types.

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[macchiaz-o]

woops...

#75630 - Mustang Mach-E Reservation Dealer Cash Certificate Program

​

Ford Division is announcing Mustang Mach-E Reservation Dealer Cash Certificate Program, effective November 4, 2020. NOTE: This Dealer Cash program is eligible to be claimed on Mustang Mach-E sales to new retail (non-fleet) customers that have an eligible reservation and order for the 2021-Model Mach-E in the system and were reported sold to the same address as the initial reservation. This is eligible to be claimed only on Retail/RCL/Options/Flex Buy delivery types.

There's been some confusion on this one.

I'm unclear on whether this is intended to benefit only the dealer, or is another enticement to customer to complete reservation into a sold car.

 

[generaltso]

woops...

#75630 - Mustang Mach-E Reservation Dealer Cash Certificate Program

​

Ford Division is announcing Mustang Mach-E Reservation Dealer Cash Certificate Program, effective November 4, 2020. NOTE: This Dealer Cash program is eligible to be claimed on Mustang Mach-E sales to new retail (non-fleet) customers that have an eligible reservation and order for the 2021-Model Mach-E in the system and were reported sold to the same address as the initial reservation. This is eligible to be claimed only on Retail/RCL/Options/Flex Buy delivery types.

Is this an insider thing or is this a published incentive available to everyone?

 

[DealerInsider]

There's been some confusion on this one.

I'm unclear on whether this is intended to benefit only the dealer, or is another enticement to customer to complete reservation into a sold car.

it's dealer cash...we can do either with it

 

[DealerInsider]

Is this an insider thing or is this a published incentive available to everyone?

insider thing, but i would ask your dealer about it...it shows on the SmartVincent when we go to pull incentives

 

[generaltso]

insider thing, but i would ask your dealer about it...it shows on the SmartVincent when we go to pull incentives

Ah, okay. So it's meant as an incentive for the dealer, but dealers can pass it on to the customer if they're feeling generous? Is that the basic idea?

 

[DealerInsider]

Ah, okay. So it's meant as an incentive for the dealer, but dealers can pass it on to the customer if they're feeling generous? Is that the basic idea?

yes

 

[generaltso]

yes

Gotcha. I'll bring it up with my dealer, but if it's at their discretion, I'm not overly hopeful. Thanks for the info!

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