Video: Navigating through Mach-E SYNC 4A screens, menus, options, features

[Kamuelaflyer]

All info I pass on is allowed. The other things I know. Well can't or not yet......

Having a job you enjoy is a very good thing. Not passing on confidential or sensitive information is quite understandable. And honestly, nothing we read on these forums is going to get us our Mach-e's any sooner. It will come when it comes. But I wish ...

Sponsored

 

[Kamuelaflyer]

Pedestrian alert sound selection. No fart choice, Star Wars speeder or Tie Fighter sounds.

OTA Update: Sound packs. I insist on the Jetsons.

 

[JellyBelly]

OTA Update: Sound packs. I insist on the Jetsons.

Or the ability to add your own sounds -

 

[mattbostonmache]

OTA Update: Sound packs. I insist on the Jetsons.

This!! 1,000%!!

 

[JamieGeek]

To be a bit contrarian about the marketing department: Isn't their job to attract new customers. All of us with reservations and orders are already a captured market so why would they want us crowding out the roadshow taking the place of someone who hasn't placed an order?

Besides: They are likely lazy and sending out all those e-mails to existing order holders is just a bunch of work!

Edit: Yes I'm aware that they should be doing something to keep us happy so that we keep our orders and reservations.

 

[SashaLondon]

I would pay for a Star wars sound updates option.

 

[JamieGeek]

I would pay for a Star wars sound updates option.

I'd want Darth Vader's voice giving me Nav directions (like they did once for TomTom).


LOL! or better yet R2-D2

 

[agoldman]

All of us with reservations and orders are already a captured market so why would they want us crowding out the roadshow taking the place of someone who hasn't placed an order?

Because we are generating the excitment factor that they need for this launch! Others will come.

 

[ChasingCoral]

OTA Update: Sound packs. I insist on the Jetsons.

I want thundering hooves!

 

[ChasingCoral]

To be a bit contrarian about the marketing department: Isn't their job to attract new customers. All of us with reservations and orders are already a captured market so why would they want us crowding out the roadshow taking the place of someone who hasn't placed an order?

Besides: They are likely lazy and sending out all those e-mails to existing order holders is just a bunch of work!

Edit: Yes I'm aware that they should be doing something to keep us happy so that we keep our orders and reservations.

Have you paid your $50-60K? If not, their job isn't finished. Marketing is not just advertising. It's also doing what is needed to close the sale.

From Investopedia:
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

From the American Marketing Association:
Definition of Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017)

See https://www.ama.org/the-definition-of-marketing-what-is-marketing/ for more.

 

[ChasingCoral]

OK, here's a question: What is Wireless App Projection?

 

[JoelOclock]

Have you paid your $50-60K? If not, their job isn't finished. Marketing is not just advertising. It's also doing what is needed to close the sale.

From Investopedia:
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

From the American Marketing Association:
Definition of Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017)

See https://www.ama.org/the-definition-of-marketing-what-is-marketing/ for more.

Jesus we’re breaking out definitions of marketing now?
I’ve kept quiet at the constant berating of marketing but time to offer some perspective.
I don’t think their marketing has been perfect, and the email marketing has been particularly poor (crappy links with underutilisation generally)
But the things you lot expect from a marketing department are crazy haha.
As someone who actually works in marketing I can tell you that the definition given, while correct, is broad. Just look for a consensus on product marketing, it’s different at every company. At the broadest level the marketing dept as a whole will be judged on things like press pickups, social media metrics, email metrics and yes, reservations.
Rightly or wrongly, they aren’t set targets of Mach-E forum members’ happiness. You learnt about their product, you reserved, and now many of you would be counted as advocates. Whether you believe that’s due to marketing or not, their job is practically done. Why spend resources on you lot when they need to concentrate on expanding the top of the funnel? Ie get more reservations. Not a lot more to be done for this segment until delivery

 

[methorian]

OK, here's a question: What is Wireless App Projection?

My guess is that it's for Wireless Android Auto/Apple Carplay. It may have some new wireless functionality for Ford Appsync though? That'd be kind of cool if you didn't want to use Android Auto/Apple Carplay.

 

[JamieGeek]

Have you paid your $50-60K? If not, their job isn't finished. Marketing is not just advertising. It's also doing what is needed to close the sale.

From Investopedia:
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

From the American Marketing Association:
Definition of Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017)

See https://www.ama.org/the-definition-of-marketing-what-is-marketing/ for more.

I did mention that in a footnote that part of their job was to keep us happy so we don't cancel.

 

[JoelOclock]

I did mention that in a footnote that part of their job was to keep us happy so we don't cancel.

you overestimate that part

Sponsored