Mach-E Debuts at 2020 Beijing Auto Show

Original Press Release:

Mustang Mach-E - Ford's First Pioneering All-Electric SUV Will Debut in China Ford will also unveil its new brand image at Beijing Auto Show

• Mustang Mach-E, Ford's first pioneering all-electric SUV, will debut in China at the Beijing Auto Show, showcasing Ford's first epoch-making innovative product to Chinese customers and kicking off Ford's EV strategy. The Ford booth is located in Hall W2 of the exhibition center.
• Visitors will also gain insights into Ford’s “Strong Expertise, Human-centric Technology” by experiencing selected innovative technologies, including SYNC+ and Co-Pilot360TM.
• Ford has always been an innovator to forge ahead. At this year's Beijing Auto Show, Ford will introduce its new brand image for the first time and elaborate the brand positioning of "Pioneering Innovation" and "Go Further". In addition to demonstrating the Ford Blue Power design element at its booth, Ford will also provide diverse and innovative interactive experiences for visitors.
• The Ford stand will also showcase several of the latest models designed to meet the needs of diverse customers, including all-new Ford Explorer, all-new Ford Escape, all-new Ford Territory S, 2020 Ford Mustang, Ford F-150 Raptor and Ford F-150 LTD.

(Shanghai, September 11, 2020) The 2020 Beijing Auto Show, which was postponed due to COVID-19, will start on September 26. Mustang Mach-E, Ford's much-awaited first pioneering all-electric SUV, will debut in China at the Ford booth in Hall W2 of the exhibition center, kicking off Ford's EV strategy and highlighting Ford's "Pioneering Innovation" and "Go Further" brand spirit. Ford will further demonstrate its "Best of Ford, Best of China" commitment by unveiling its new brand image at the 2020 Beijing Auto Show and present conceptual art installations featuring the next-generation design language as well as multiple products and technologies.

Mustang Mach-E, the first epoch-making product under Ford's EV strategy

Mustang Mach-E, which will debut in China soon, is the first pioneering all-electric SUV for the global market developed by Ford's Team Edison, which specializes in smart EVs.

As the newest member of this iconic family, the star nameplate of Ford with a legendary history dating back 56 years, Mustang Mach-E has received a lot of attention since its debut overseas. The First Edition Mustang Mach-E has sold out in the United States, with additional vehicles being produced to meet the demand. Mustang Mach-E is a perfect combination of Ford's dedication to performance, Mustang's innate passion, and smart EV technology, to deliver an all-electric experience like no other and open a new chapter in EVs for Chinese customers.

The official debut of Mustang Mach-E at the Beijing Auto Show underscores the importance of Chinese customers and China's NEV market to Ford. It also proves Ford's confidence in a product that embodies the company's unique insights and experience—demonstrated time and again for more than a century.

To demonstrate Ford Technology in an innovative way of "Strong Expertise, Human-centric Technology"

Visitors to the 2020 Beijing Auto Show will also be able to personally experience Ford's innovative smart technologies, including SYNC+, the infotainment system with the best experience among JV brands, and Co-Pilot360™️, the most trusted "experienced co-driver" system. These technologies will be presented to visitors in a creative, innovative and crossover experience, enabling consumers to directly feel Ford as a powerhouse of progress, a “driving force” which is built on the company's advanced technologies, application standards and deep expertise. Focusing on consumer experience, visitors will explore Ford’s safe, convenient and comfortable customer experiences, underpinned by “human-centric technology”.

The new brand image of Ford will again reinforce "Pioneering Innovation" and "Go Further" brand positioning

At this year's Beijing Auto Show, Ford will introduce its new brand image for the first time and elaborate the brand positioning of "Pioneering Innovation" and "Go Further". In addition to demonstrating the Ford Energy Blue design element at its booth, Ford will also showcase its product lineups that embody its century-long off-road DNA and racetrack pedigree, and present conceptual art installations featuring next-generation design language.

Along with Mustang Mach-E, Ford will also showcase some of its iconic best-selling and pioneering models:

• Ford F-150—Pickup sales champion in North America for 43 consecutive years.
• Ford Mustang—the iconic sports coupe that defines the pony car category.
• All-new 6th generation Ford Explorer—large high-performance flagship SUV.
• New Ford Edge—high-performance midsize SUV.
• All-new Ford Escape—pioneering performance compact SUV.
• All-new Ford Territory S—Spacious smart compact SUV.
• Next-generation Focus—new generation performance midsize car.

For over a century, the Ford brand has been synonymous with performance and handling. All Ford products are designed to deliver the ultimate in reliability and comfort, and to create a closer relationship between drivers and their cars. The exceptional handling of Ford vehicles is not just limited to performance models, as the company is rapidly applying the corresponding technologies on many production models as well. Starting from the Model T, Ford has been striving to promote technology progress through innovation, and its pioneering and innovative spirit has been integrated into every product for more than a century. The “Fun-to-Drive” DNA has been retained in every upgraded model. Ford is also striving to meet its brand commitment of making exceptional performance affordable to all.

Since the foundation in 1903, Ford Motor Company believes that "freedom of movement drives human progress." Staying true to this belief, Ford is striving to become the world's most trusted company. Since the "Ford China 2.0" announcement at the Shanghai Auto Show 2019, thanks to the ongoing efforts of Ford and its partners, Ford China is rapidly evolving towards a customer-centric business model. And now, Ford will continue to move forward with its "Pioneering Innovation" and "Go Further" spirit.

The 2020 Beijing Auto Show will take place from September 26 to October 5 this year. Ford China will welcome customers at Hall W2 of the new China International Exhibition Center. Ford will continue to combine advanced and innovative smart technologies to deliver the best driving experiences and the best products to China's diverse customers. Ford will also continue to explore new smart mobility opportunities, provide mobility experiences that are more worry-free and convenient, and enable customers to enjoy the ultimate fun from products based on Ford's performance DNA.

Administrator said:

which will debut in China soon

Click to expand...

I saw that article this morning. I wonder what they mean by "soon"? So far we've been under the impression that all of the 2021's are dedicated to NA and Europe. So I guess they're referring to the 2022's?

dbsb3233 said:

I saw that article this morning. I wonder what they mean by "soon"? So far we've been under the impression that all of the 2021's are dedicated to NA and Europe. So I guess they're referring to the 2022's?

Click to expand...

I think the "debut" is this event that started today in China at the CIEC. Similar to how the "global" (but really NA and European) debut was at the LA Auto Show last November.

From Robert Iorio's comments, it seems clear that this will be manufactured in China for the Chinese market.

It's likely that they are required to use Chinese made battery packs and other significant portions of the car in order to be permitted to sell there. So it'll be interesting to hear about what technical changes have been made.

Ford press release (in Chinese) says:

• Launch in China in 2021
• It will be a product and experience customized for Chinese consumers
• GT 3.5 seconds 0-96 km/h (0-60 mph) with a footnote. The footnote says the number is for the NA/EU version, and the number for the CN version will be published before sales starts.
• Argo AI has been testing autonomous driving in 6 US cities. Ford plans to launch commercial service based on Level 4 Autonomous Driving in NA in 2022

Finally, the press release has a link to a live photo gallery (hosted by a 3-party website). There are some nice GT photos in there. It's a Chinese website, but I'm sure you can navigate it because it's just photos. https://as.alltuu.com/album/1014437002/ (The infinite scroll on the page seems to be a little buggy. If you get stuck at the 60th photo, try refreshing the page.)

RyZt said:

photos. https://as.alltuu.com/album/1014437002/ (The infinite scroll on the page seems to be a little buggy. If you get stuck at the 60th photo, try refreshing the page.)

Click to expand...

Interesting that the MME seats appear to have a cloth insert instead of the faux leather.

pb3 said:

Interesting that the MME seats appear to have a cloth insert instead of the faux leather.

Click to expand...

There's some interiors of other Ford vehicles (Ranger?, Mustang), but I don't see any MME interior seat photos. Can you repost it here?

So does the Chinese version get a additional rear charge port and smoked tail lights?

buzznwood said:

So does the Chinese version get a additional rear charge port and smoked tail lights?

Click to expand...

Maybe, just maybe, Mach E will be using CHAdeMO 3.0 in China. The Chinese government is backing that. And I believe CHAdeMO requires separate AC and DC charge port.

macchiaz-o said:

There's some interiors of other Ford vehicles (Ranger?, Mustang), but I don't see any MME interior seat photos. Can you repost it here?

Click to expand...

You're correct. After looking again at the photos in your link, it wasn't a MME because there was no Pony on the steering wheel. The large center screen fooled me.

dbsb3233 said:

I saw that article this morning. I wonder what they mean by "soon"? So far we've been under the impression that all of the 2021's are dedicated to NA and Europe. So I guess they're referring to the 2022's?

Click to expand...

Same questionning here ?

I get serious 1984 vibes from the first video in this at.ford.com posting:

https://www.at.ford.com/en/homepage...e-at-2020-auto-china-and-kicks-off-cust0.html

ClaudeMach-E said:

Same questionning here ?

Click to expand...

I called my Ford's rep each month to finalyze my order but he alway said that it was not available for now in Canada and now it will in China!!!
Very disappointted

Baker said:

I called my Ford's rep each month to finalyze my order but he alway said that it was not available for now in Canada and now it will in China!!!
Very disappointted

Click to expand...

I think you're jumping to conclusions. Canada will get 2021 Mach E's. That Beijing show is "future" cars; Ford just wants to show that they will bring it to China eventually.

Baker said:

I called my Ford's rep each month to finalyze my order but he alway said that it was not available for now in Canada and now it will in China!!!
Very disappointted

Click to expand...

I don't know exactly how it works in Canada but a few days after order was open on ford.ca I did called my dealer's rep and he told me that the Sales Manager add already converted all the reservations into order. I was a bit upset that they didn't confirm anything with me first but I was able to modify the interior seat choice of color. And by the way it is available for order since at least the 1st of July. So better get after them especially if you had a reservation.

ClaudeMach-E said:

I don't know exactly how it works in Canada but a few days after order was open on ford.ca I did called my dealer's rep and he told me that the Sales Manager add already converted all the reservations into order. I was a bit upset that they didn't confirm anything with me first but I was able to modify the interior seat choice of color. And by the way it is available for order since at least the 1st of July. So better get after them especially if you had a reservation.

Click to expand...

Well what can I do, call the police? If Ford don't want get my money, no problemo, I will look for something else!!